Introducing HookLogic's “Bulk Incentive Generator”

  We recognize that our dealers are looking for multi-faceted marketing opportunities to sell and service cars.  One of those options is utilizing direct mail and email campaigns.  While a number of dealers are ramping up their email and direct mail efforts, many are rediscovering the power of utilizing a targeted incentive to influence the customer to take action. This not only improves the ROI of their campaign but also drives more targeted customers physically into the showroom for a test drive.

What happens when you have more potential customers show up at your dealership for a test drive?

You sell more vehicles!

So HookLogic listened to their customers.  As an enhancement to our industry leading AutoHook Suite of Solutions, we are now including (at no charge) our “Bulk Incentive Generator” to our dealers that are utilizing the full product suite.  This new feature enhancement will allow dealerships the ability to generate multiple incentive/coupon codes and triggered links with-in minutes for their Direct Mail and Email campaigns.  It even works with service campaigns.

The OEM’s had this figured out years ago; including an incentive (gift card) in a targeted direct mail or email campaign yielded butts in seats and a surge in sales. Now dealers too will have the ability to quickly administrate and produce incentives for their direct mail and email campaigns using our “Bulk Incentive Generator” solution.  Whether you’re doing an in-house micro mailer campaign from your CRM or working with an agency on your next direct mail or email campaign, you will now have the ability to include a unique code corresponding to a targeted incentive and customer for each direct mail or email piece. Having the ability to redeem and send the potential customer an incentive right at your finger tips – using your HookLogic /AutoHook admin or our Mobile Redemption Application on your iPhone or Android device is something that wasn’t achievable until now.

As you can imagine, we’re extremely excited to offer this feature enhancement to our clients, included when you utilize Web2Show & Lead2Show.  It’s one more way we help dealers improve their Show Rate and sell and service more cars.

Be on the lookout for this added feature in your Admin over the next few weeks. In the meantime, if you have any questions about the “Bulk Incentive Generator”, contact us to be added to the training webinar series for this feature. While you’re at it, click here to sign up for our monthly Best Practices Webinar where we often review best practices around new features and our industry leading Lead2Show and Web2Show products.

Welcome to HookLogic / AutoHook and What to "Expect"

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Not long ago, I posted and article titled "Customer Service at HookLogic / AutoHook". In this article I reviewed the many different ways our dealer clients can contact us. Whether it's for support, training or a general question - we have you covered.

Providing avenues of "Pro-active" support in todays world is imperative to be successful. It allows a business the opportunity to answer questions and provide help to a client before it becomes an actual issue. Continuing on with this "pro-active" approach to support, I thought it only made sense to post a short article around what happens after a new dealer client has signed up to increase their Lead to Show using our HookLogic AutoHook suite of products.

Below is "What to Expect" to ensure a smooth and efficient on-boarding process when you partner with us.

Welcome to HookLogic / AutoHook

What to Expect:

Phase 1: Request Form

1. Our Dealer Support team will be contacting you via email.
2. Click the URL provided in the email and complete the information request form.
3. Contact Dealer Support at (646)467-8228 with any questions throughout this process.

Phase 2:Implementation

Once the information request form is complete, Dealer Support team will email you instructions

• Web2Show: Forward these instructions to your web provider, along with approval to add script to your website. • Lead2Show: Have 3rd Party leads forwarded to HookLogic email address provided in instructions email.

Note: Most of the time this can be done directly through your CRM system. Other times you may need to forward these instructions to your CRM provider.

Phase 3:Training

Sign-up your team for training to get the most out of your HookLogic experience!

1. A client service representative will reach out to you with training information.
2. Go to: www.leadtoshow.com/training-webinars to:

• View videos and tutorials (currently found in the upper left corner of your admin screen) • Sign up for a live training (every Thursday at 11:30am EST) on how to implement the applicable product:

Keys to Successful Implementation:

1. Timely action throughout all phases: The on-boarding process can take as little as a day when action is taken promptly.
2. Effective communication: Ensure proper contact information is provided throughout the process.
3. Follow-up: The Dealer Support team will follow-up when actions are not complete or if the process is moving slower than expected. We ask that you do the same with your Web and/or CRM providers when necessary.
4. Training: Please make sure to register your team for training as soon as possible

Questions or concerns?

Please contact Dealer Support by email dealersupport@hooklogic.com or phone (646) 467-8228.

HookLogic AutoHook Introduces “Instant Fulfillment”

The AutoHook team is excited to announce the full-scale launch of our “Instant Fulfillment” feature.

Up to this point, the Autohook incentive redemption process has been seamless and easy. Whether you’re using your online admin or our mobile application, you’re able to redeem a customer’s incentive in less than 30 seconds when they show up at your dealership for a test drive.  The customer would receive their gift card in the mail within two weeks.

Now with the addition of “Instant Fulfillment”, all our dealers will have the ability to redeem and send your customer their coupon/incentive instantly to their email or mobile device.  Up to this point, our instant fulfillment option was exclusively for select OEM and listing site partners like Autotrader.com.

The overall incentive redemption process hasn’t changed; still taking under 30 seconds to redeem a customer’s incentive using your AutoHook admin or mobile application.  Now, your customer will be able to confirm that they have received their e-code gift card right in your showroom.

This is no doubt exciting news for our dealers. One of the distinct advantages of our traditional redemption process is the ability to have the check and balances needed in place for dealers, reducing any ability for customers or dealership employees to “game the system” and receive multiple incentives, a problem experienced with other less secured offerings. With the addition of our new Instant fulfillment, we have taken many great measures of security.  This is something we know our dealers, OEMs, agencies, and 3rd party listing companies will greatly appreciate, which are often overlooked by others.

Now, not only can you increase your dealers Lead to Show percentage with HookLogic, you will have the ability to instantly fulfill your customers incentive, making your customer experience at the showroom even more seamless.

DealerRater/Polk Study Finds Auto Dealers with Higher Average Online Star Ratings Enjoy Higher Increases in Vehicle Sales

dealerrater study banner

Recent DealerRater/Polk study offers auto dealers compelling evidence on the quantifiable value of a comprehensive online reputation strategy.

Waltham, Mass. – February 11, 2013 – DealerRater, the world’s premier car dealer review web site, today announced the results of a joint study with Polk that demonstrates the direct connection between auto dealerships’ average online star ratings and new vehicle sales.  Based on study findings, dealers with an average star rating of 4.0 or higher had a 25 percent greater increase in sales compared to dealerships with an average star rating of 2.0 or less over the study period (Jan-Sep 2012 vs. Jan-Sep 2011).In the DealerRater/Polk Dealer Reviews study, dealership ratings and reviews from DealerRater's database were matched up with new vehicle registration data from Polk.  Polk analysts then investigated and reviewed the changes in registrations over several time periods.

polk

"DealerRater and Polk have worked together to bring greater insight into the effect of an auto dealership’s average star ratings on new vehicle sales,” said Brad Korner, vice president, sales and client services, automotive retail and media solutions with Polk. “We work with automotive marketing decision makers to help them understand and measure market performance at the OEM and dealer level. After viewing every slice of this study data, we are very confident that it looked at dealers in a fair and equitable manner.  The powerful and meaningful insight gained from this study finally puts some hard data behind the strong influence of online consumer reviews," he added.

The DealerRater/Polk study also compared the sales performance of DealerRater® Certified Dealers to the general market as well as to non-Certified Dealers.  Results show that Certified Dealers experienced a 23 percent greater increase in vehicle sales during the study period compared to non-certified dealers.  In addition, Certified Dealers who had been on the program for at least 12 months outperformed the general market.  On average, Certified Dealers experienced a five percent increase in new car sales after six months on the program and an eight percent increase after 12 months – regardless of market conditions.

The study further found that dealers using the premium level of DealerRater’s Certified Dealer Program - 360Certified™, experienced nearly a 50 percent greater increase in sales compared to non-certified dealers during the study period.

“Our joint study with Polk is compelling evidence of the quantifiable value of an online reputation strategy in the automotive industry,” said Chip Grueter, president at DealerRater.  “Today, 89 percent of car buyersread reviews online before purchasing a vehicle.  This latest study with Polk further validates the importance of online reviews and finally demonstrates the direct correlation between our Certified Dealer Program and higher increases in new vehicle sales.  Real, trusted reviews really do drive business and we now have the proof,” Grueter added.

The DealerRater site receives a new review submitted every 55 seconds during daylight hours.  With its unparalleled volume of dealer reviews now approaching 950,000, 26 percent of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts.

Customer Service at HookLogic - AutoHook

They say a typical business hears from only 4% of it's dissatisfied customer. Only 4%.  Does this mean 96% of their consumers are satisfied? Of course not. There could be several reasons why the typical business only hears from 4%, but I would like to focus on one.

Ease of communication. 

How easy does the typical business make it for dissatisfied consumers to reach support or the right person? How easy is it for a consumer to reach someone that can address their concerns at your dealership? Something to think about, no doubt.

Let's be honest - the reality is, very few people welcome complaints. A disgruntled consumer is never fun to deal with - it takes talent and experience to turn a consumers lemon into lemonade. Is there something you can do to help prevent the buildup of disappointment a customer may experience?

Here at HookLogic, we believe the secret to great customer service is encouraging our customers to communicate with us their concerns, questions and ideas pro-actively. We help accomplish this by offering several points of contact for support.

If at anytime YOU have a question, concern, idea or just want to say hello - below is a list of the many channels we offer for you to communicate with us:

customers experience admin support

Customer Support Hotline - This one is a given but you might be surprised by how many people do NOT pick up the phone. For our customers that would like to talk to us by phone, our main line number is 855-LEAD-2-SHOW (855-532-3274). Give is a call if you need something.

Fast, Effective Email - We have a dedicated email for dealer support - dealersupport@hooklogic.com. Do yourself a favor and add our email to your address book so you have easy access and there's no need for you to remember it . While you're in your address book, go ahead and add our phone number too :)

Chat - As many dealers are leveraging chat to obtain sales leads, we offer chat to our customers for support. When you log into your dealer admin, you'll notice we have a chat bubble in the bottom left of your browser. There you can see if we have a support representative online to chat (we usually do during business hours). If for some reason there's no one to chat with, please leave a message and we will get back with you ASAP.

Not only do we offer Chat within our dealer admin, we also have it on our main website - leadtoshow.com. If you have a question, you can chat with us right from our website without having to log into your admin.

Also - You'll soon notice a chat icon in the bottom of our support emails and weekly email reports.

Don't be shy. If you have question, a concern, an idea on how to better leverage our services at your dealership, or maybe you just want to get to know us better, use ANY of the above channels to communicate with us here at HookLogic.

Our customers are using the industry's best technology to increase their lead to show rate and sell more cars each month. On top of that we want to offer you the industry's best customer support and experience.

We look forward to hearing from you!

AutoHook rolls out MyGiftCardStatus.com

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The AutoHook team is pleased to announce the launch of our new AutoHook fulfillment portal, MyGiftCardStatus.com!  The new portal allows your customers to easily inquire about the current status of their AutoHook Walk-in incentive.  The benefits of the Customer Portal include: Customer: Gives them a tool to easily look up the status of their Gift Card. Gives them a simple mechanism to contact support.

Dealer: Decreases the number of questions they receive from consumers related to their incentive.

How does it work?  When a customer receives a incentive voucher they will learn about the portal via the AutoHook system emails.  The link will also be included on the voucher itself.  When a user goes to the portal they will be asked to enter their voucher code. Depending on the status of their voucher they will receive one of the following messages:

Voucher Not Redeemed:  If a customer enters a code that has not been marked as redeemed, they will be presented with a form that can be used to plug in details of their dealership visit.  These requests are passed to Auto Support, and then forwarded along to the dealership for appropriate follow-up.

Voucher Redeemed (But Today’s Date is prior to the expected arrival date):  If the customer’s voucher code was redeemed within the past three weeks, the user will be shown the estimated arrival date of their incentive and a note stating that the card is likely still in the process of being delivered.  The customer’s address information is also displayed, along with a link allowing them to contact us via the “Contact Support” form.

Voucher Redeemed (Past the expected arrival date):  If the voucher code was redeemed and it is more than three weeks after the redemption date, the customer will be shown a screen with the date that their incentive should have arrived by.  The user’s address information is also displayed, along with small form allowing them to request additional follow-up on the on their incentive’s whereabouts.

If a user does not have a coupon code, or just has a general AutoHook related question, they can submit a generic “Customer Support” request.  All requests are logged and available within the Administration area of the UI.  Additionally, details of all requests are forwarded to the Auto Support group.  The customer is also emailed to let them know that we have received their request.  For those that are looking for details on activating a Prepaid MasterCard Card, we will direct them to our Incentive Network Prepaid Card Center.  From here, customers are able to activate their Prepaid MasterCard, check transaction history, etc.

We are excited to offer this new solution to our dealership, agency, vendor and OEM partners.  We would like to pass along a special thank you to our advisory board dealer customers that helped provide input for this project.  We look forward to rolling out other tools that benefit you and your customers.

Enhancements Continue for Lead2Show

As the New Year approaches, we continue to make great enhancements to the entire AutoHook Product Suite. One of the products that I am the most proud of is Lead2Show.  If you aren't familiar with it, Lead2Show is an award-winning solution that takes leads that you purchase or receive and pinpoints the highest intent to buy customers. The industries best data providers are then utilized to drive these hand-raising customers right into your showroom. As a dealer, you receive leads from all around your dealership. Lead2Show allows dealers like you to go after specific groups of high-closing leads by using geo-targeting and “big data.” The end result is a higher show rate into the dealership and a higher close rate on your existing leads. When leads come into your CRM system, you will continue to follow up as you do today. Lead2Show is automated with specific filters and execution orders that take place behind the scenes.

Here are just a few of the enhancements we've made to Lead2Show that are sure to ring in a very happy new year for dealers, based on their specific goals:

• You want to target your competitor’s backyard. Have you ever looked at your market share report and noticed that although you get leads in your competitor’s market area, those customers don’t buy from you?  Lead2Show will help change the behavior of those customers, giving them a reason to drive past your competitor and give you and your sales team an opportunity.

• A competitor that is farther from you is still taking share from your dealership.  Lead2Show will target those leads differently, raising the stakes for the customer, and drive them into your dealership.  Some of our most successful dealers see their closing rates triple with geo-targeted messages and incentives.

• You want to identify the leads that are most likely to buy:Lead2Show also uses the industry’s best “Big Data” to drive more customers your way.  HookLogic’s integration of Polk Lead Intelligence allows our dealers to quickly identify the leads that are lower in the funnel.  When the lead comes into the dealership’s CRM, Lead2Show immediately matches the lead against over 100 data points including past registration data, lifestyle information, and credit worthiness.  Customers who score high are sent a time sensitive email with an incentive to pick your dealership. Does this really work?  In a recent case study with over 170 dealerships, incentivizing a high scoring lead resulted in an overall closing ratio of 47%.  When the high scoring lead wasn't incentivized, the buy rate was only 28%.  These high intenders are buyers.  Now you just need to make sure that they buy from you instead of the competition.

• You want to know where your leads go after they visit your site, and how you can bring them back: Adding another “Big Data” provider, Lead2Show infuses Dataium’s VisiCogn In-Market Lead Alert.  This allows our dealers to match up each lead and watch those customers if they show specific online behavior post lead submission. Make no mistake; this is not re-targeting based on predictive guessing that others may talk about.  This matches up a customer that has submitted a lead to YOUR dealership and, even if it is 3 weeks after, allows you to know if this customer is searching for a vehicle on your site or on other sites like Cars.com, OEM sites, or even other dealership sites.  HookLogic uses this match to automatically deliver a time sensitive incentive via email to drive that customer into your dealership at a point when that customer has come back into market and alerts you when it happens.  HookLogic literally reanimates your old leads and provides a differentiating message to the customer at the right time.  No one other than HookLogic does anything like this.

• You want to link internet and phone leads: Lead2Show integrates offline call tracking data from CallSource. Each time a call comes in, Lead2Show matches that call information against your Internet leads, even if it is weeks or months after the lead was submitted.  A customer call is the hottest lead and no matter if the call is handled well or poorly by the salesperson, Lead2Show has you covered, alerting you of the match and sending a time sensitive incentive via email to the customer.  Lead2Show reanimates the lead when that customer is showing buying tendencies.  No one uses offline call tracking data to execute like HookLogic and CallSource.

HookLogic pulled together the top “big data” providers in the auto industry and built the best execution engine to drive more leads into your showroom.  When our dealers utilize geo-targeting and Polk Lead Intelligence to instantly identify the best leads, and then layer in Dataium and CallSource data to reanimate their leads, they see huge increases in how many customers visit the dealership.  In some cases as many as an additional 25 shows and closing ratios as high as 28%.  One successful dealer has sold an additional 20 cars a month for the past 3 months on Lead2Show.

Lead2Show supercharges your existing 3^rd party, OEM, and listing site leads and drives more customers into your showroom, in most cases, over a 50% increase, a higher closing ratio, which pushes your market share higher and your cost per sale is lowered.

And here is a reminder what makes AutoHook’s Lead2Show different:

• Your dealership can target based on your customer’s geographic region.
• You will also be able to target based on Polk Lead Intelligence and Registration Data.
• We will reanimate old leads based on Dataium online activity and match up/reanimate old leads based on CallSource offline call activity.

See for yourself.  Click here to check out how Lead2Show can give you a competitive advantage.

What is a Good ROI and What is a Good Performance Standard?

5 Tips to Measure ROI at Your Dealership Presented by The AutoHook Training Showw/ guest @JimBtheCarGuy

Are you looking to improve that ever-elusive lead-to-show ratio? How can you unless you know the best leads to focus on? And what are some ways to do this without hurting your show-to-close ratio?

These are important questions that all dealers must strive to know if you want to stay ahead of the game in today’s increasingly more competitive digital landscape. But before you address these questions it might be best to get a firm grip of your Return on Investment (ROI).

Measuring ROI with Jim B the Car Guy

Measuring your ROI can be a daunting task and our friend Jim Bell, otherwise known as @JimBtheCarGuy has offered to show us some methods he is using at  from Don Ayres Honda in Fort Wayne, Indiana where Jim is Internet Performance & Marketing Director.

On Tuesday September 11 at 2pm EDT, Jim will be leading a live web event with us where he will be covering the following best practices for ROI that he applies:

• What is a lead and what counts?
• Why is it important to watch your ROI on a monthly/weekly basis?
• How to calculate your ROI effectively
• How to calculate your cost per lead
• How to calculate your cost per sale per vendor
• What is a good ROI and what is the standard you should be at?
• How do you make decisions on what you have found in your reporting?

The web event will be conducted using GoToWebinar. To attend simply click the button below to register and you will receive a unique access code. If you want to include other people at your dealership then forward them the registration link or simply share this page. GoToWebinars are limited to 100 people so be sure to register right away if you wish to attend.

About the Presenter

Jim Bell is Marketing and Internet Performance Director at Don Ayres Honda in Fort Wayne, IN where he has been for the last 3 years. Jim manages all internet and marketing strategies within the Dealership for Sales, Service, and the Parts Departments. Jim also is the Blogmaster of JimBtheCarGuy where he shares his experiences and insights as an automotive professional. You can also catch him on Twitter, Facebook, and Google+. Jim has been an AutoHook customer since March 2012.

About AutoHook Webinars

HookLogic Automotive conducts multiple training and best practice webinars throughout each month. All are conducted using GoToWebinar and some are simultaneously run using a Hangout on Google where people can participate in a video chat discussion. The monthly Best Practices webinar typically features a guest presenter and has a different topic each month. These webinars are scheduled for the 18th of each month. The AutoHook Training Show is a weekly Hangout that is simulcast using GoToWebinar. Most of the time there is no set agenda or speaker for the weekly Hangouts, giving AutoHook users a chance to interact with us face-to-face. Sometimes such as in this case the weekly “training show” is being dedicated to a specific topic or best practice. The best way to stay informed about our training events is to subscribe to our blog and register with each GoToWebinar series. Once you are registered for a particular series then you are automatically registered for all events within that series. For more information about our webinars visit the Training Resources page on our website.

Leveraging Big Data with Dataium’s Cloud Intelligence - Live Web Cast Aug 17

“Big Data is the new definitive source of competitive advantage across all industries,”… “For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.” Forbes, 2/18/2012.

Dataium Cloud Intelligence & HookLogic Lead2Show

Dataium’sCloud Intelligence® (CI) Platform, which HookLogic now leverages to make automated real-time decisions, aggregates billions of behavioral events and consumer activity allowing dealerships across the US to work with executables like HookLogic’sAutoHook to provide timely personalized offers and incentives to people shopping for a vehicle.

By implementing HookLogic’s Lead2Show program with Dataium’s Cloud Intelligence platform your dealership will gain a competitive advantage over others that are still doing things the old fashioned way and driving blind when it comes to understanding auto shoppers.

Few people will re-submit their information to you when they return to your website. Now they don’t have to, because you will already know they came back.

Live Web Cast

To explain how, Dataium’s own Sean Murphy will be our guest presenter Friday August 17 at 11:30 AM EDT in HookLogic’s Monthly Best Practices webinar. Sean joined us back in April for an initial introduction to Dataium’s Cloud Intelligence Platform and how it works with AutoHook. He is back by popular demand to provide more clarity and insight to this fascinating and powerful topic.

In this live web cast we will cover...

• Knowing the Future – Today’s shopper behavior predicts tomorrow’s shopping trends.
• Knowing Your Customer – Dataium sees the entire online buying process, from keyword usage, inventory searches, lead submission, and everything in between.
• Knowing Your Website’s performance – Unlike most other web analytics providers, we enhance website statistics with comparative industry, brand and market benchmarks. As an independent web analytics provider our only goal is timely and accurate metrics.
• Data-based Decisions - With HookLogic’s Lead2Show program you can automatically incent shoppers the minute they show new signs of wanting to buy a vehicle.

> Register Free Online for the Live Web Cast

Sean Murphy of Dataium

About the Presenter

Sean Murphy is a car guy and tech geek with more than 20 years of experience in both the automotive and enterprise IT sectors.  He is currently the Enterprise Account Manager for Dataium, helping bring Dataium’s solutions to a variety of automotive clients.  Prior to joining Dataium, he was a cofounder of Buycentives, which developed technology to deliver data-driven incentives to online auto shoppers; he spent several years at leading ad agency, JWT, delivering product and consumer insights to Ford Motor Company; and worked for almost a decade at GM’s Saturn Corp., handling everything from product strategy and planning to dealer sales, service, and parts.

Data-based Intelligence

Let us demonstrate precisely how much clarity you can achieve utilizing Dataium’s Cloud Intelligence® solution in conjunction with AutoHook. As the largest aggregator of online automotive shopper behavior Dataium can provide you greater visibility into the consumer path to purchase than ever before. By analyzing the online shopping behavior of over 100 million auto shoppers across a diverse network of automotive manufacturer, dealership, and retail portal websites, you can finally remove the blinders to attribution, influence, comparative performance, and in-market activity.

Using Triggered Links to Personalize Offers

Triggered Links for Personalized Offers

According to academic literature as referenced in a recent White Paper by Bronto called, "Automate, Increase Engagement, & Drive Revenue with Triggered Messages," the average maximum, continuous adult attention span on the Internet is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers’ attention, keep it and, as a result, optimize where it matters. Based on these statistics, it comes as no surprise that relevance and timeliness drive responses and generic mass messaging comes up short. In order to compete for inbox-­, mind-­ and wallet-­ share with your customers, your messages have to relate to them instantly.

An easy, and often overlooked way to expand a successful email marketing program is to include trigger-­based email campaigns. Since these actions are triggered by specific actions and behavior, your email marketing will be more relevant, more effective, and ultimately increase conversions.

When leveraging triggered-based workflows in your email marketing program it is important to consider some best practices to ensure your triggered campaigns are successful. To help with this we have two resources for you:

1. Download Bronto’s White Paper which has in-depth information surrounding triggered messaging in general.
2. Attend our Best Practices webinar to learn how to utilize the Triggered Link capabilities available in the AutoHook Web Suite.

Register for our Upcoming Free Workshop

On Wednesday July 18 at 11:30 AM EDT, HookLogic Automotive’s Director of Business Operations Ryan Gerardi will be leading the monthly Best Practices webinar to demonstrate how to use Triggered Links within the AutoHook Web Suite. In this webinar, Gerardi will...

• Show examples of how Triggered Links are being used now
• Demonstrate how Triggered Links work
• Explain the process of setting them up
• Answer questions surrounding strategic planning and implementation

Participation to this live web cast is free and there is no obligation to attend if you register and do not attend. A recording of the web cast and the presentation deck will be made available to those that register.

> Click here to register for the event on GoToWebinar

Automotive Workshops Using Google+

Join Us on Google Hangout and On Air Too

We are are also experimenting with the use of Google Hangout and On Air for our live events now too. If you are interested in attending the Hangout for behind-the-scenes and face-to-face interaction then click here to RSVP for this event on Google+ and make certain your are online and logged in to Google at the time of the event (Wed July 18 @ 11:30 AM EDT).

Hope to see you there!