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Ciocca Subaru Closes AutoHook Leads at Over DOUBLE the Average Rate of All Other Lead Sources Two Years in a Row

In addition to the select models determined by SOA, Ciocca Subaru used AutoHook’s Web2Show solution to incentivize all new models in their inventory not covered by the program, allowing them to:

  • Boost performance of all new inventory by converting more VDP views into showroom visits

  • Customize the value of the incentive offers (ranging from $25-$65) based on their location’s unique needs, sales goals and specific models they needed to move

  • Increase offer amounts for models they wanted to target or in specific zip codes where they had the most opportunity to increase market share

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Click below to see the complete set of results and how we did it.

Planet Honda Sees Surge in Targeted Model Sales with TrafficView™ & AutoHook's Private Test Drive Offers

Planet Honda enlisted AutoHook to help improve their overall sales performance by executing the following goals:

  • Increase sales specific to the models that represented the most opportunity for their store

  • Re-engage lapsed leads over 90 days old and convert them into showroom visits

  • Identify and eliminate ineffective lead providers to reduce wasted marketing dollars and focus on the leads most likely to close

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Learn how this dealer increased their overall close rate by 60.5% despite a 30% reduction in lead volume!

Click below to see the complete set of results.


Route 46 Hyundai Sees Substantial Uptick in Sales with AutoHook's Add-On Solutions

HYUNDAI DEALER CASE STUDY

After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales.

  1. AutoHook+: In addition to the incentives offered on Hyundaiusa.com and their website, Route 46 Hyundai added the AutoHook+ solution, giving them the ability to incentivize existing, unsold leads in their CRM. They leveraged the Triggered Links function within AutoHook+ to deliver incentive offers via email and attribute showroom visits and sales back to this initiative.
  2. Post-Lead Solution: Route 46 Hyundai used AutoHook’s Post-Lead Solution to maximize their incoming leads from their other sources. The Post-Lead Solution automatically scored their existing leads to identify and target the highest intent-to-buy customers with a test drive incentive via email.
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Click below to see all the results and how we made it happen! 

Hyundai Dealer Case Study: Rogers Hyundai Sees Drop in Defection

ROGERS HYUNDAI SEES SIGNIFICANT DROP IN DEFECTION ACROSS OPERATIONS WITH

AutoHook’s Traffic Conversion Analysis (TCA)

Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.

Using AutoHook's Traffic Conversion Analysis (TCA) and the resulting action items AutoHook recommended, Rogers Hyundai successfully decreased their overall defections, while significantly increasing the performance of their lead follow-up process in just three months. In addition, TCA was able to prove the dealership's sales staff decreased defections during this period, with one undercover rock star who increased their closed sales by a whopping 118%!

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CHECK OUT HOW WE DID IT! 

CASE STUDY: Morrie's Brooklyn Park Subaru Tells Lost Sales to "GET LOST" with AutoHook's Traffic Conversion Analysis (TCA)

In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.

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SEE HOW WE DID IT! Read the full case study below.

CASE STUDY: Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

In order to overcome the challenges and heightened competition of a flat market, Boucher Hyundai needed a way to protect their territory by increasing their market share, improving their sales efficiency, and reducing the incidence of lost sales to other dealers in their PMA.

SEE HOW WE DID IT! CLICK HERE TO DOWNLOAD.