Planet Honda enlisted AutoHook to help improve their overall sales performance by executing the following goals:
Increase sales specific to the models that represented the most opportunity for their store
Re-engage lapsed leads over 90 days old and convert them into showroom visits
Identify and eliminate ineffective lead providers to reduce wasted marketing dollars and focus on the leads most likely to close
Learn how this dealer increased their overall close rate by 60.5% despite a 30% reduction in lead volume!
Click below to see the complete set of results.
HYUNDAI DEALER CASE STUDY
After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales.
- AutoHook+: In addition to the incentives offered on Hyundaiusa.com and their website, Route 46 Hyundai added the AutoHook+ solution, giving them the ability to incentivize existing, unsold leads in their CRM. They leveraged the Triggered Links function within AutoHook+ to deliver incentive offers via email and attribute showroom visits and sales back to this initiative.
- Post-Lead Solution: Route 46 Hyundai used AutoHook’s Post-Lead Solution to maximize their incoming leads from their other sources. The Post-Lead Solution automatically scored their existing leads to identify and target the highest intent-to-buy customers with a test drive incentive via email.
Click below to see all the results and how we made it happen!
ROGERS HYUNDAI SEES SIGNIFICANT DROP IN DEFECTION ACROSS OPERATIONS WITH
AutoHook’s Traffic Conversion Analysis (TCA)
Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.
Using AutoHook's Traffic Conversion Analysis (TCA) and the resulting action items AutoHook recommended, Rogers Hyundai successfully decreased their overall defections, while significantly increasing the performance of their lead follow-up process in just three months. In addition, TCA was able to prove the dealership's sales staff decreased defections during this period, with one undercover rock star who increased their closed sales by a whopping 118%!
CHECK OUT HOW WE DID IT!
In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.
SEE HOW WE DID IT! Read the full case study below.
In order to overcome the challenges and heightened competition of a flat market, Boucher Hyundai needed a way to protect their territory by increasing their market share, improving their sales efficiency, and reducing the incidence of lost sales to other dealers in their PMA.