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case study

Planet Honda Sees Surge in Targeted Model Sales with TrafficView™ & AutoHook's Private Test Drive Offers

Planet Honda enlisted AutoHook to help improve their overall sales performance by executing the following goals:

  • Increase sales specific to the models that represented the most opportunity for their store

  • Re-engage lapsed leads over 90 days old and convert them into showroom visits

  • Identify and eliminate ineffective lead providers to reduce wasted marketing dollars and focus on the leads most likely to close

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Learn how this dealer increased their overall close rate by 60.5% despite a 30% reduction in lead volume!

Click below to see the complete set of results.


Hyundai Dealer Case Study: Rogers Hyundai Sees Drop in Defection

ROGERS HYUNDAI SEES SIGNIFICANT DROP IN DEFECTION ACROSS OPERATIONS WITH

AutoHook’s Traffic Conversion Analysis (TCA)

Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.

Using AutoHook's Traffic Conversion Analysis (TCA) and the resulting action items AutoHook recommended, Rogers Hyundai successfully decreased their overall defections, while significantly increasing the performance of their lead follow-up process in just three months. In addition, TCA was able to prove the dealership's sales staff decreased defections during this period, with one undercover rock star who increased their closed sales by a whopping 118%!

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CHECK OUT HOW WE DID IT! 

AutoHook Moves Aged Inventory...FAST!

SUBARU DEALER CASE STUDY

 

JIM BURKE AUTOMOTIVE GROUP


2016 SUBARU IMPREZA 2.0i LIMITED 4DR

 
 

THE DEALER RESPONSE

“We had a 2016 Impreza 2.0i Limited 4dr that was on the lot for 362 days. We needed to move the Impreza ASAP and we were able to accomplish this utilizing AutoHook’s Web2Show solution via our Dealer.com website. We did an increased, targeted offer for the Impreza’s stock number only of $100 for a test drive and sold the vehicle in just 4 days. We are thrilled with the quick turnaround of this specific vehicle targeting campaign and will definitely continue to use AutoHook’s solutions in the future.”

Gordon Gibbs, Internet Marketing Manager
Jim Burke Subaru
 
 
 

SAF-ELIGIBLE SUBSCRIPTION

Convert more website traffic and leads into high-intent showroom visitors through AutoHook's SAF-Eligible solutions. Dealers can sign up below with their Dealer.com User login.

 

DEALER.COM ENHANCED TARGETING CAPABILITIES

Custom, on-demand strategies to fit your dealership's unique needs.

  • Conquesting
  • Geo-Fencing
  • Specific Model Targeting

CASE STUDY: AutoHook PUMPS UP Market Share for Germain Ford of Beavercreek

In a down market, Germain Ford of Beavercreek needed a way to gain market share and reduce pump-in sales lost to their top two competitors. Using AutoHook's private incentive offers and sales match attribution reporting, they were able to reduce lost sales by 47% and increase their market share by 44.9%.

SEE HOW WE DID IT! CLICK HERE TO DOWNLOAD.

Jeff Kershner Presenting AutoHook Case Study at DMSC in February

The agenda for the 2012 Digital Marketing Strategies Conference (DMSC ) is set and HookLogic's Director of National Sales Jeff Kershner is slated to present with General Manager Tom White Jr. to present their case study of AutoHook at Tom's Suzuki dealership in Wichita. The title of their workshop is "Using Online Targeted Incentives to Increase Lead to Show Ratios". Suzuki of Wichita began using AutoHook at the dealership in August of 2011 and has experienced tremendous success with the Web to Show product. This case study examines  how the Suzuki dealership has utilized the AutoHook tool and where it is experiencing the greatest success. You will also have a chance to see some of the performance numbers associated with AutoHook at this dealership.

To view Tom's recent customer video testimonial about AutoHook, visit our YouTube channel.

Enter for a Chance to Win

As an incentive to attend this session, HookLogic will be giving away a $250 gift card to ONE LUCKY WINNER.

Simply text "lead2show" to 55678 and be entered for a chance to win.

You must be in attendance to win as the winner will be announced during the session.

About DMSC

The Digital Marketing Strategies Conference (DMSC) is designed to assist dealers create a market dominating digital marketing strategy for the year ahead.  DMSC is conveniently scheduled just prior to the 2012 NADA Convention (Feb 1-3).  The conference is designed for dealers, managers, and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance. [Learn more...]