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Case Studies


FEATURED CASE STUDY

Planet Honda Sees Surge in Targeted Model Sales with TrafficView& AutoHook’s Private Test Drive Offers

Planet Honda needed a solution to help improve their overall sales performance. Specifically, their top three goals were to increase targeted model sales, re-engage lapsed leads over 90 days old and convert them to showroom visits, and eliminate ineffective lead providers to reduce wasted time and money.


Morrie's Brooklyn Park Nissan Cuts Defection in HALF with TrafficView

Morrie’s Brooklyn Park Nissan wanted to prove a particular lead provider was consistently delivering high defecting leads to their showroom. They needed a way to validate their decision to cancel this service by showing incremental improvement in their sales operations after removing the lead source from their marketing mix.


Bice Chrysler Dodge Jeep Ram Transforms Operational Efficiency with TrafficView

Bice CDJR had no way to accurately assess the performance of both their lead sources and their individual salespeople. In order to refine their sales and follow-up processes, they needed a solution that could measure their true success by looking at how many vehicles they sold, as well as the sales they lost to competing dealers.


Route 46 Hyundai See Substantial Uptick in Sales with AutoHook's Add-On Solutions

After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales. In one year, AutoHook helped them increase closed sales by almost 60% with an ROI of 228% attributed to the AutoHook+ solution alone.


Peak Kia Sees PEAK in Service ROI With AutoHook + ServiceSmarts Integration

Peak Kia used AutoHook + ServiceSmarts® Integration to improve the success of their service campaigns at their two locations. They targeted customers identified in ServiceSmarts® as Active and Inactive with AutoHook incentives to convert these leads into appointments and closed ROs.


Rogers Hyundai Sees Significant Drop in Defection Across Operations with TrafficView

Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.


Morrie's Brooklyn Park Subaru Tells Lost Sales To "GET LOST" with TrafficView

In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.


AutoHook and Subaru of America: Driving Showroom Traffic with Integrated Technology

With a surplus of Subaru Forester inventory on retailer lots, and a sound digital marketing strategy, the region sought a solution to increase web conversion and drive additional, quality traffic into the retailer showroom. AutoHook’s test drive campaign solution did just that.


Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

In order to overcome the challenges and heightened competition of a flat market, Boucher Hyundai needed a way to protect their territory by increasing their market share, improving their sales efficiency, and reducing the incidence of lost sales to other dealers in their PMA.


AutoHook PUMPS UP market share for:  GERMAIN FORD OF BEAVERCREEK

In a down market, Germain Ford of Beavercreek needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. Leveraging sales match data from Urban Science, AutoHook determined Germain Ford was losing over 50% of sales to competing dealers in their market (usually referred to as “pump-in”).