Ciocca Subaru Closes AutoHook Leads at Over DOUBLE the Average Rate of All Other Lead Sources Two Years in a Row

In addition to the select models determined by SOA, Ciocca Subaru used AutoHook’s Web2Show solution to incentivize all new models in their inventory not covered by the program, allowing them to:

  • Boost performance of all new inventory by converting more VDP views into showroom visits

  • Customize the value of the incentive offers (ranging from $25-$65) based on their location’s unique needs, sales goals and specific models they needed to move

  • Increase offer amounts for models they wanted to target or in specific zip codes where they had the most opportunity to increase market share


Click below to see the complete set of results and how we did it.

Ratings and Reviews Don’t Just Matter to our Customers, they Matter to Us

Rate HookLogic on DrivingSales.com
Rate HookLogic on DrivingSales.com

I’m a huge advocate of Ratings and Reviews. After all – I’m a customer, and customers love to talk. Even better, I can evaluate products based on other customer ratings

and feedback to help me make confident purchase decisions. What’s better than that?

Now I – the customer – am not the only one that benefits from these public assessments. The company I work for (HookLogic) also does; and for most of you reading this, you’re in the same boat. Chances are, your companies are rated in a communal forum – the Internet, whether you willingly submit them to be or not. But, this isn’t a bad thing! Insights gained from Ratings & Reviews help us understand how our consumers buy. What kinds of features are most important to them? Why did they decide to work with us? What innovations can we create to make their lives even easier?

In our industry, one great example of this is DrivingSales.com. The company invented the industry's first and only Vendor Ratings Platform, designed to help dealers find and select the best vendor partners while holding vendors (like mine) responsible to deliver superior products. With Vendor Ratings, dealership employees can rate and review their vendors anonymously and leave detailed feedback for all the community to see. Now that’s valuable stuff!

If you’ve ever worked with HookLogic before, using any of the AutoHook products, please take a moment to rate us on the DrivingSales website. As you have probably gathered from my rant, the feedback is invaluable. Click here to rate our suite of products on DrivingSales.com, we appreciate your business.