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email marketing

INTRODUCING: AutoHook® + ServiceSmarts® Integration for KIA

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THE WAIT IS FINALLY OVER...

AUTOHOOK® + SERVICE SMARTS®

LAUNCHES AUGUST 1, 2017

What is AutoHook?

AutoHook specializes in proving sales attribution combined with their untouched ability to increase showroom and service drive traffic. Through their 100% DAS-Eligible incentive solutions, AutoHook supplies true, incremental sales, new to brand buyers, and service appointments to KIA Dealers. Powered by Urban Science, AutoHook proves ROI with the fastest, most accurate sales and service data in existence. 

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What is ServiceSmarts®?

ServiceSmarts® is an online tool that allows all KIA Dealers to identify and target their best Service opportunities. 

What Happens When Two Superpowers Combine?

After establishing a proven track record for driving sales and new to brand buyers to KIA stores, it was only a matter of time before AutoHook brought our high-converting incentive solutions to the service drive! With the all-new AutoHook + ServiceSmarts integration, KIA dealers can improve the effectiveness of every service campaign and TAKE BACK service revenue by isolating, targeting, and incentivizing the customers with the highest level of opportunity. ServiceSmarts data identifies any potential missed opportunities and AutoHook incentives allow you to create campaigns to convert those opportunities into service appointments.

Program Overview

  • Target inactive or at-risk customers using your ServiceSmarts data.

  • Identify and incentivize your greatest areas of service revenue opportunity.

  • Deploy AutoHook's custom email incentive campaigns to secure more service appointments without compromising your price integrity.

How Does it Work?

STEP 1: Service Manager selects a target audience within the ServiceSmarts tool (active customers, inactive customers, first service appointment, or at risk service customers).

STEP 1: Service Manager selects a target audience within the ServiceSmarts tool (active customers, inactive customers, first service appointment, or at risk service customers).

STEP 2: After selecting a list of customers to target, select AutoHook as your Fulfillment Vendor. This will enable you to create targeted service campaigns using strategic email incentives offers. The email creative has already been done for you.

STEP 2: After selecting a list of customers to target, select AutoHook as your Fulfillment Vendor. This will enable you to create targeted service campaigns using strategic email incentives offers. The email creative has already been done for you.

STEP 3:   Select your campaign details including the name of your campaign, duration, email template, the dollar amount of incentives you'd like to offer, etc. Don’t forget to click to preview your service URL to make sure your customers can schedule an appointment online.

STEP 3: Select your campaign details including the name of your campaign, duration, email template, the dollar amount of incentives you'd like to offer, etc. Don’t forget to click to preview your service URL to make sure your customers can schedule an appointment online.

STEP 4: Preview and confirm your campaign and hit submit. 

STEP 4: Preview and confirm your campaign and hit submit. 

STEP 5: Customers visit your service department to redeem their incentive. A Service Advisor activates the customer's incentive using a unique 9 digit coupon code and AutoHook's easy 30-second redemption process. The customer instantly receives their Visa e-gift card while their vehicle is being serviced.

STEP 5: Customers visit your service department to redeem their incentive. A Service Advisor activates the customer's incentive using a unique 9 digit coupon code and AutoHook's easy 30-second redemption process. The customer instantly receives their Visa e-gift card while their vehicle is being serviced.

SIGNING UP IS 100% FREE.

YOU ONLY PAY IF A CUSTOMER SHOWS UP IN YOUR SERVICE DRIVE TO REDEEM THEIR EMAIL INCENTIVE.

SIGN UP NOW TO START TAKING ADVANTAGE OF THIS PROGRAM!

*CAUTION: Dealers using AutoHook Incentives have been known to experience outrageously high levels of ROI. 

Using Triggered Links to Personalize Offers

Triggered Links for Personalized Offers
Triggered Links for Personalized Offers

According to academic literature as referenced in a recent White Paper by Bronto called, "Automate, Increase Engagement, & Drive Revenue with Triggered Messages," the average maximum, continuous adult attention span on the Internet is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers’ attention, keep it and, as a result, optimize where it matters. Based on these statistics, it comes as no surprise that relevance and timeliness drive responses and generic mass messaging comes up short. In order to compete for inbox-­, mind-­ and wallet-­ share with your customers, your messages have to relate to them instantly.

An easy, and often overlooked way to expand a successful email marketing program is to include trigger-­based email campaigns. Since these actions are triggered by specific actions and behavior, your email marketing will be more relevant, more effective, and ultimately increase conversions.

When leveraging triggered-based workflows in your email marketing program it is important to consider some best practices to ensure your triggered campaigns are successful. To help with this we have two resources for you:

  1. Download Bronto’s White Paper which has in-depth information surrounding triggered messaging in general.
  2. Attend our Best Practices webinar to learn how to utilize the Triggered Link capabilities available in the AutoHook Web Suite.

Register for our Upcoming Free Workshop

On Wednesday July 18 at 11:30 AM EDT, HookLogic Automotive’s Director of Business Operations Ryan Gerardi will be leading the monthly Best Practices webinar to demonstrate how to use Triggered Links within the AutoHook Web Suite. In this webinar, Gerardi will...

  • Show examples of how Triggered Links are being used now
  • Demonstrate how Triggered Links work
  • Explain the process of setting them up
  • Answer questions surrounding strategic planning and implementation

Participation to this live web cast is free and there is no obligation to attend if you register and do not attend. A recording of the web cast and the presentation deck will be made available to those that register.

> Click here to register for the event on GoToWebinar

Automotive Workshops Using Google+
Automotive Workshops Using Google+

Join Us on Google Hangout and On Air Too

We are are also experimenting with the use of Google Hangout and On Air for our live events now too. If you are interested in attending the Hangout for behind-the-scenes and face-to-face interaction then click here to RSVP for this event on Google+ and make certain your are online and logged in to Google at the time of the event (Wed July 18 @ 11:30 AM EDT).

Hope to see you there!