AutoHook Webinar Training Series Coming in January

In effort to keep pace with our amazing growth in AutoHook customers and evangelists, HookLogic will be launching a webinar training series beginning in January. The series will consist of at least one weekly live webinar, with each session concentrating on a different subject and oriented for specific segments of our audience.

New User Webinar

Every FOURTH Tuesday at 2:30pm EST - REGISTER

Every SECOND Thursday at 11:30am EST - REGISTER

This recurring webinar is meant for users that are new to AutoHook. In this webinar we will discuss the coupon redemption process, web overlay features and options, and best practices for web overlay users. It is recommended that all new AutoHook users attend this recurring webinar until you are comfortable with the process and all its features. There is one held on the second Thursday of each month and one on the fourth Tuesday of each month. Topics are the same between the two.

Advanced User Webinar

The 18th of every month at 11:30am EST - REGISTER

This recurring webinar is meant for users that are more familiar with AutoHook, using Web to Show and Lead to Show. In this webinar we will discuss best practices for for both products and for our Advanced Tools. This webinar is held once a month and is recommended for all AutoHook users interested in maximizing their experience with the web suite. Days and times will vary to help minimize attendance conflicts. The webinar will be re-scheduled when the 18th falls on an observed holiday or weekend.

Evangelists Webinar

The 1st Wednesday of every month at 1:30pm EST - REGISTER

In addition to these webinars there will also be a monthly webinar for product evangelists which include resellers, affiliates, and API partners that interface with our technology as part of their own product offering. This growing segment of evangelists must know about and understand the full capabilities of the AutoHook technology, how it is sold, and what sort of challenges and obstacles we encounter distributing and implementing the software to auto dealers, ad agencies, etc.

In addition to registering for the webianr series that is right for you, please also subscribe to our blog so we can keep you informed. Additionally you may connect with us on Facebook and LinkedIn for updates.

HookLogic to Discuss the Lead to Show Process at Digital Dealer Workshop in January


Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online, and HookLogic will be there presenting as well talking about converting Internet leads into showroom traffic. Two distinctively different tracks will be offered and are customized to your level of experience:

  1. The dealer who feels behind on his or her e-commerce education.
  2. The dealer who is prepared but wants to excel.

Topics range from social media to website analytics and maximizing your CRM to converting leads.

The workshops have been carefully crafted to give you the essential information to grow your business. Digital Dealer understands how critical education is to your success so they are bringing the best information to you.


Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers, BDC Managers and Fixed Operations Managers Dealers, bring your managers. Managers, bring your dealers.


Track 1: 360 Degrees of Automotive e-Commerce

This track is designed for dealers that know they "don’t get it" but understand the importance of it. This classroom style workshop will run the entire day with four consecutive workshops that will take you through the fundamentals of digital marketing and online sales. This workshop will have you leaving with the confidence to approach your Internet strategies.

Tracks 2-4: Intermediate to advanced education

Attendees can choose any workshops within these tracks as desired throughout the day.

Track 2: Social Media and New Technologies Track 3: Sales, Process and Fixed Operations Track 4: Websites, Marketing and Analytics

At the one day Digital Dealer Workshop you will learn essential information for online success, including:

  • Maximizing online sales
  • Improving online marketing
  • Developing strategies for SEM and SEO
  • Maximizing your social media and reputation management
  • Creating e-commerce strategies
  • Maximizing brand recognition
  • Improving sales processes
  • Demonstrations on emerging technologies
  • Gaining market share
  • Reducing costs and increasing gross profit
  • Maximizing other profit centers


Tuesday, January 17, 2012, 8:00am - 6:00pm. Workshops begin at 10:00am.


Hilton Houston Post Oak in Houston, Texas, less than one mile from the Galleria area.

About HookLogic's Session

It’s all about the Show, Baby!

David Metter is on the session ticket to talk about the evolution of Internet lead management that has lead dealers to understand that their main focus has to be on driving quality customers from their leads into the showroom floor. This is an ongoing conversation Metter and HookLogic are having with dealers across the country that offers data-driven insight into what works today.

Other sessions include:

Mobile Marketing and the Dealer with Ben Anderson; Using Auto Shopper Data to Learn More about Every Lead with Jason Ezell Practices to Improve Customer Retention with Bill Wittenmyer 7 Online Strategies to Double Your Fixed Ops Profit in 2012 with Jeff Clark LIVE Mystery Phone Shop with Jerry Thibeau 7 Secrets To Internet Marketing with Larry Bruce Connecting with Customers in Every Moment of Truth with Ed Parkin The Future of Digital Finance with Pete MacInnis How Search Has Radically Changed The Way Consumers Shop For Cars with Julio Gonzalez Social Media: The most important things you need to know today with TBD


Register early to take advantage of early bird pricing. Early registration cutoff is December 31.

Click here to visit the Digital Dealer Workshops website for registration information.

Twitter hashtag: #DDW

Jeff Kershner to Panel at 7th Annual KainAutomotive Clients & Friends Workshop

The 7th Annual Kain Automotive Clients and Friends Workshop for Automotive Digital Success in 2012 is coming up later this month. HookLogic Director of National Sales Jeff Kershner is slated to present there this year, and we wanted to make sure you know about it in case you plan to attend. The Kain workshop is known for covering advanced processes, tactics, technology, digital marketing Strategies and Solutions for Internet / BDC Operations. Kershner will be on at around 2pm sharing success stories that a few of our own customers have been experiencing since incorporating AutoHook into their dealerships.

The workshop begins Monday November 14 with vAuto Founder Dale Pollak kicking things off as speaker for the opening session. There will be numerous sessions, breakouts, discussions, panels, and presentations during the course of two days, so check out the site to see what suits your fancy. If you plan to attend be sure to connect with us there. Also attending from HookLogic will be Director of Business Development Ryan Gerardi.

Visit KainAutomotive.com and look for a link to the event details, or just click here.

David Metter to Join Panel Discussion at CPO Forum 2011

Later this month at the AutoRemarketing CPO Forum in Las Vegas, HookLogic Automotive President David Metter will be part of a panel "CPO Customer Engagement & Retention" to discuss integrating digital, social, video and cutting edge media marketing strategies to ATTRACT and KEEP more CPO customers. Metter will be part of a panel group that includes industry experts on the subject:

Jeff Kunz - Head of Business Development, eBay Motors Advertising Paul Potratz  - COO, Potratz Agency Adam Simms - COO, Price-Simms Automotive Group Andy Jacobson - Director of National Sales, Cars.com

If you plan to be there and want to see how the concepts behind HookLogic's AutoHook program addresses some of the challenges met by dealers in their certified pre-owned sales efforts, this would be an opportune time to do so.

For more information about the CP Forum and to register you can visit the website.

Video Contest: Win a free month of AutoHook and $100 gift Card!

Just in time for the holidays, we're having a contest geared to our favorite customer – YOU! It’s a video contest: We want you to tell us, in your own words, what you love about AutoHook and how it’s helped you increase sales at your dealership. If your video wins, you’ll get a FREE MONTH of AutoHook, plus $100 MasterCard gift card!

Entering is easy:

  • Using your video camera - the one on your smartphone is fine! - record your short video (1-3 minutes should do it.)
  • Post your video onto YouTube.
  • Then contact us requesting that we share our Dropbox with you to send us your video file for us to put up on our own YouTube channel.

That’s it!  We’ll review all the videos submitted to us by December 20th and announce the winner after the New Year begins.

So get those camera’s out and get ‘em rolling! We’re looking forward to getting your videos and hearing all the great stuff you have to say about AutoHook!

Dataium Webinar Hosted by PCG Digital Marketing

In case this slipped under your radar, we wanted to inform you about an upcoming webinar taking place Monday November 7, 2011. The webinar is being hosted by Brian Pasch of PCG Digital Marketing but leading the webinar is Dataium co-founder Jason Ezell. Dataium is somewhat of a new kid on the block but is already raising eyebrows amongst industry professionals.

Dataium’s cloud intelligence data and reporting tools are expected to revolutionize CRM systems as we know them today.  The first CRM companies that fully integrate Dataium’s API may very well have a distinct market advantage.

Jason discussed the benefits that dealers can realize today from business intelligence tools based on consumer shopping behavior on the Internet when he presented at the 2011 Ignite Dealer Summit and Digital Dealer 2011.

Reserve your seat now by clicking on the link below:


As a special bonus, the first 100 dealers to sign-up and attend will get a free trial of the Dataium base platform.

What are you doing to prepare for 2012?


With the holiday season approaching, this is a great time to reflect on your accomplishments and begin to gear up for the next year. There is a lot of new stuff going on right now in the auto industry, and we at HookLogic are glad to be part of the coming era unfolding before our very eyes. In preparation for 2012, HookLogic has made some strategic commitments to help foster growth inside its new automotive division which recently hit market after years of testing and prototyping at various auto groups such as MileOne, Lithia, Suburban Collection, Herb Chambers, and others.

Adding momentum to its innovative solution set for automotive dealerships, several key players were added to the mix, including one of the most influential bloggers in automotive - Jeff Kershner, founder of DealerRefresh which is a leading thought-leadership and strategy source for car dealers and manufacturers. You can read more about this and other personnel additions here.

In addition to personnel additions, HookLogic also launched a new microsite to represent AutoHook not as a lead provider but as a show provider. The microsite can be found at www.leadtoshow.com. It offers rich information about the product, a live demo, and an opportunity to request a sales demo via phone, text, or email.

To top things off, HookLogic Automotive is also rolling out a monthly newsletter this month to more intimately inform and engage our current customers, friends, and allies, as well as our own Facebook page, Twitter handle @lead2show, and YouTube channel.

The newsletter will feature select content from the AutoHook team and also highlight other great content out there in the automotive blogosphere that we are sourcing and/or sharing across our social media channels. Please join us in one or more ways to let AutoHook be part of your online experience and we will be sure to reciprocate. You can subscribe to our blog using the sign up box in the sidebar.

Here's to the an adventurous and prosperous new year ahead.


Jeff Kershner and Other Industry Experts Join HookLogic Team

In a recent press release

HookLogic announced that Jeff Kershner joined our automotive team in a senior sales management position. His move to HookLogic comes on the heels of a $9.5 million

round of funding

from Bain Venture Capital and raises HookLogic's profile in the automotive e-commerce space.

As founder of DealerRefresh, Jeff has long been considered one of the thought leaders in our space. Kershner has been one of the leading industry proponents of capitalizing on digital marketing, media and e-commerce.

The move reunites Kershner with David Metter giving HookLogic two of the best known marketing professionals in automotive.

"I never envisioned anyone other than Jeff in this role. It's another proof point for HookLogic's automotive solution." -David Metter

Also joining the automotive team Ryan Gerardi, stepping in as a director of business development. Gerardi held a similar role at HomeNet, helping the company achieve sustainable long-term growth from 2001-2007 and is author of the blogging for car dealers blog - BlogPro Automotive.

Steve Moore has also joined the team as the Southeast regional sales manager. Steve is well known in the industry as someone with high integrity and a real understanding of the internet lead management part of the dealership business.

Keep your ears open in the coming months for more key employee additions to the AutoHook team by subscribing to our blog today!