jeff kershner

Jeff Kershner to Panel at 7th Annual KainAutomotive Clients & Friends Workshop

The 7th Annual Kain Automotive Clients and Friends Workshop for Automotive Digital Success in 2012 is coming up later this month. HookLogic Director of National Sales Jeff Kershner is slated to present there this year, and we wanted to make sure you know about it in case you plan to attend. The Kain workshop is known for covering advanced processes, tactics, technology, digital marketing Strategies and Solutions for Internet / BDC Operations. Kershner will be on at around 2pm sharing success stories that a few of our own customers have been experiencing since incorporating AutoHook into their dealerships.

The workshop begins Monday November 14 with vAuto Founder Dale Pollak kicking things off as speaker for the opening session. There will be numerous sessions, breakouts, discussions, panels, and presentations during the course of two days, so check out the site to see what suits your fancy. If you plan to attend be sure to connect with us there. Also attending from HookLogic will be Director of Business Development Ryan Gerardi.

Visit KainAutomotive.com and look for a link to the event details, or just click here.

Jeff Kershner and Other Industry Experts Join HookLogic Team

In a recent press release

HookLogic announced that Jeff Kershner joined our automotive team in a senior sales management position. His move to HookLogic comes on the heels of a $9.5 million

round of funding

from Bain Venture Capital and raises HookLogic's profile in the automotive e-commerce space.

As founder of DealerRefresh, Jeff has long been considered one of the thought leaders in our space. Kershner has been one of the leading industry proponents of capitalizing on digital marketing, media and e-commerce.

The move reunites Kershner with David Metter giving HookLogic two of the best known marketing professionals in automotive.

"I never envisioned anyone other than Jeff in this role. It's another proof point for HookLogic's automotive solution." -David Metter

Also joining the automotive team Ryan Gerardi, stepping in as a director of business development. Gerardi held a similar role at HomeNet, helping the company achieve sustainable long-term growth from 2001-2007 and is author of the blogging for car dealers blog - BlogPro Automotive.

Steve Moore has also joined the team as the Southeast regional sales manager. Steve is well known in the industry as someone with high integrity and a real understanding of the internet lead management part of the dealership business.

Keep your ears open in the coming months for more key employee additions to the AutoHook team by subscribing to our blog today!