Jeff Kershner and Other Industry Experts Join HookLogic Team

In a recent press release

HookLogic announced that Jeff Kershner joined our automotive team in a senior sales management position. His move to HookLogic comes on the heels of a $9.5 million

round of funding

from Bain Venture Capital and raises HookLogic's profile in the automotive e-commerce space.

As founder of DealerRefresh, Jeff has long been considered one of the thought leaders in our space. Kershner has been one of the leading industry proponents of capitalizing on digital marketing, media and e-commerce.

The move reunites Kershner with David Metter giving HookLogic two of the best known marketing professionals in automotive.

"I never envisioned anyone other than Jeff in this role. It's another proof point for HookLogic's automotive solution." -David Metter

Also joining the automotive team Ryan Gerardi, stepping in as a director of business development. Gerardi held a similar role at HomeNet, helping the company achieve sustainable long-term growth from 2001-2007 and is author of the blogging for car dealers blog - BlogPro Automotive.

Steve Moore has also joined the team as the Southeast regional sales manager. Steve is well known in the industry as someone with high integrity and a real understanding of the internet lead management part of the dealership business.

Keep your ears open in the coming months for more key employee additions to the AutoHook team by subscribing to our blog today!