AutoHook Announces Direct to Mobile Delivery of Test Drive Incentives to Drive More Buyers to Dealer Showrooms

DETROIT, March 19, 2018 /PRNewswire/ -- AutoHook, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, has taken their private test drive incentive offers to the next level by integrating direct SMS delivery into their incentive redemption process.

AutoHook's latest initiative will significantly improve deliverability rates of test drive offers to online vehicle shoppers. Their ability to successfully send redemption codes via text message will help dealers reach already-engaged customers on a much broader, faster and more reliable channel than email delivery alone.

"We know our original redemption system works very well, as it's been proven to significantly increase exclusive leads and showroom visits that we know convert to sales," says David Metter, president of AutoHook powered by Urban Science. "Having the ability to successfully deliver our incentives directly into consumers' hands via text message has always been the vision, as it will offer dealers and OEMs an even more accurate and sustainable distribution method of reward codes while eliminating all instances of email deliverability obstructions."

A text message containing a unique coupon code will be sent to a customer's mobile phone after they elect to receive a reward via AutoHook's incentive lead form, redeemable only by visiting a participating dealership's showroom. Incentive lead form overlays appear throughout several channels across the web including both mobile and desktop dealer websites, third party lead sites, manufacturer sites, social channels and more.

Direct to mobile delivery enables dealers to provide a faster, more convenient way for their customers to redeem test drive rewards in their showroom. Once the customer receives their reward code, they can then send it directly to their Apple Wallet or Google Pay for instant access upon arrival at the dealership.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

MEDIA CONTACT: Lindsay Waller, 313.262.3510, lawaller@urbanscience.com

SOURCE AutoHook powered by Urban Science

*Click here to read the press release originally published on PR Newswire.

AutoHook® Announces Integration with Urban Science's Market Master™ for FCA Dealers


AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster™ for FCA. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new-to-brand.

AutoHook’s MarketMaster Integration Will:

  • Convert lost opportunities into showroom visits
  • Increase conversion rates and drive more sales
  • Diminish lost revenue
  • Help dealer’s gain market share and decrease pump-in sales
  • Incentivize and target buyers in key zip codes to visit the participating dealership

Dealer Results of a Recent Regional Campaign:

  • 36% of the targeted leads visited an FCA dealer showroom
  • 68% of leads that visited a showroom purchased an FCA vehicle
  • 65% did not previously own a RAM truck 

A Very Special Year-End Salute

From David Metter | President, AutoHook

There are two questions that have been asked of me several times over the past few months during my time speaking at conferences, interacting with clients, and hanging out within our family and friend circles. The first one pertains to our recent acquisition by Urban Science and the second one is connected more to the holiday season that is currently upon us. If you know me, I have never been one to shy away from a question and have enjoyed answering them so much that I thought I would make it the focus of my annual AutoHook year-end salute.  

So let's tackle the first one.  

1. How is the recent acquisition going and what does this mean for AutoHook and its clients?

The best way I can describe the AutoHook purchase and transition into the Urban Science company and culture: refreshing. When you have multiple companies that want to acquire your “baby,” it makes you feel good. That feeling quickly leaves you as the process gets maddening. Things never move as quickly as you want, and business people do strange things. I was fortunate to be connected to a number of “mentors” who had gone through this process and helped me to stay focused and calm (most of the time) as we made decisions on where we would best fit as a team and solution set. I can confidentially say that Urban Science was the perfect fit not only for us at AutoHook, but also for our clients and new prospects looking to drive customers into their showroom and increase sales in 2016. Anytime you can align the industry’s best data provider with near real-time data on car sales, lead scoring and enhancement solutions, customer service history, (I can go on and on) and marry it up with the industry-leading execution engine that works on websites, mobile, third party sites, email, and social channels, it sets the stage for great success in 2016. A few of our OEM clients are already reaping the benefits of the acquisition, and our enhanced dealer solutions aren’t far behind. This was my ultimate goal and what I wanted to do when I was the CMO at MileOne, but had to get a bunch of vendors to work together with the limited, fragmented data available at the time. This is an exciting time for us as we have already established great solutions and built and maintained one central rail system that a manufacturer, agency, dealer group, or single franchise dealership could utilize with multiple vendors. The entire AutoHook team came along for what should be a great ride. Check out the video to see how Urban Science and AutoHook plan to execute for you in the coming year.  

Now, on to the second question.  

2.  What am I thankful for this holiday season? 

First & foremost, I am thankful for my faith in God. I know that's not the PC thing to add to an industry newsletter, but it is the absolute truth. It has changed me and allowed me to serve others well instead of serving myself. Second, I am certainly thankful for my wife, Loni, who was my main sounding board during the 127 day due diligence period. As some of you know, she is an industry veteran as well. It's nice to have someone who can empathize with the day-to-day curve balls that the car business can throw at you. Speaking about the car business, I am very thankful for the industry that we work in. It has blessed me beyond anything I could have ever imagined when I started selling cars at Dave Dennis Jeep, Mazda, VW in 1990. It has provided for my family beyond our needs, allowed me to build multiple technologies, meet and work with some unbelievably intelligent people, and have the ability to help others build and enhance their careers on both the dealer operations and automotive technology sides of the business. If I left the industry right now, I would feel fulfilled...

But that’s not going to happen. Most technology transactions are an exit strategy. This was always positioned as a growth move and just three months in, the evidence is starting to show. The AutoHook and Urban Science teams are already synergistic. The product roadmap includes four new or integrated solutions (one of which has already been built), and we are firing on all cylinders. If you are a student of our industry, you know that this rarely, if ever, happens in three months, let alone in the first year. But the proof will be in our offerings, the data evidence, and the support of our customer base. Keep an eye on our process. You won’t be disappointed.  

On behalf of the entire AutoHook team, I would like to wish you, your family, and your work colleagues a very happy, healthy, successful  Holiday Season, and a safe and wonderful New Year!  


David Metter


Want to hear more about the AutoHook acquisition? Watch the video interview highlights with David Metter & Rod Wright.