AutoHook® Announces Integration with Urban Science's Market Master™ for FCA Dealers


AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster™ for FCA. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new-to-brand.

AutoHook’s MarketMaster Integration Will:

  • Convert lost opportunities into showroom visits
  • Increase conversion rates and drive more sales
  • Diminish lost revenue
  • Help dealer’s gain market share and decrease pump-in sales
  • Incentivize and target buyers in key zip codes to visit the participating dealership

Dealer Results of a Recent Regional Campaign:

  • 36% of the targeted leads visited an FCA dealer showroom
  • 68% of leads that visited a showroom purchased an FCA vehicle
  • 65% did not previously own a RAM truck 

FCA Customer First Award for Excellence

The 2016 FCA Customer First Award for Excellence recipients consist of an inaugural group of 124 Chrysler, Jeep, Dodge, Ram and FIAT stores across the country. By achieving this elite status, these FCA US LLC dealerships have been recognized by consumers as the foremost leaders in customer sales and service experience. FCA US created the Customer First Award for Excellence with its dealer partners in conjunction with J.D. Power to elevate customer satisfaction within their dealerships. This award specifically recognizes excellence in the sales and service experience, employee training, as well as facility condition.

Dealers in this initial group completed all of the required program goals from January 1st to June 30th. The second group of award winners will be announced in early 2017 when they complete their certification requirements. (PRN)

A special kudos goes out to the AutoHook customers that have earned the highest level of Customer Experience Recognition from FCA US LLC. We are honored to work with these award-winning stores and dealer groups.

  • Atlantic Dodge Chrysler Jeep, Inc. – St. Augustine, FL
  • Heritage Chrysler Dodge Jeep Ram Owings Mills – Owings Mills, MD
  • Cole Chrysler Jeep Dodge, LLC – Marshall, MI
  • Dover Dodge Chrysler Jeep – Rockaway, NJ
  • Franklin Sussex Auto Mall – Sussex, NJ
  • Freehold Dodge – Freehold, NJ
  • Nielsen Dodge Chrysler Jeep Ram – East Hanover, NJ
  • Fox Chrysler Dodge Jeep – Auburn, NY
  • Towne Chrysler Dodge Jeep – Hamburg, NY
  • Bud’s Chrysler Dodge Jeep – Celina, OH
  • Outten Chrysler Dodge Jeep Ram – Hamburg, PA
  • Rotolo’s Dodge Chrysler Jeep – Charleroi, PA
  • Sheboygan Chrysler Center – Sheboygan, WI

To learn more about how AutoHook drives increased customer satisfaction, click here.


For the complete list of FCA dealers recognized, read the Press Release here: FCA US Announces First Dealerships to Earn Customer First Award for Excellence