AutoHook® + Market Master™

SEIZE EVERY CONVERSION OPPORTUNITY.

AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster for FCA. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new to the FCA brand.

HOW IT WORKS:

An AutoHook consultant will work with the dealership to analyze and target their lowest performing metrics to drive market share growth. The dealer’s AutoHook solutions will be programed with specific parameters to target missed opportunities in areas with low conversion rates.

 


AutoHook’s MarketMaster™ Integration Will

  • Convert lost opportunities into showroom visits
  • Increase conversion rates and drive more sales
  • Diminish lost revenue
  • Help dealer’s gain market share and decrease pump-in sales
  • Incentivize and target buyers in key zip codes to visit the participating dealership

Dealer Results of a Recent Regional Campaign

  • 36% of the targeted leads visited an FCA dealer showroom
  • 68% of leads that visited a showroom purchased an FCA vehicle
  • 65% did not previously own a RAM truck 

Request a Consultation Below








 
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Enhanced Targeting Capabilities

On-Demand Strategies to Fit Your Market’s Needs

  • Conquesting
  • Geo-Fencing
  • Model Targeting
 

AutoHook Drives More In-Market Shoppers to FCA Dealers

  • 29% Show Rate
  • 64% Show-to-Close Rate
  • 63% Conquest Sales Rate (higher than FCA average conquest sales rate)

Increased Conversion

  • Double your show rate
  • Increase market share
  • Accurately track the ROI and attribution of
    your marketing initiatives
 
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See What Real Dealers
are Saying About AutoHook

 

Adapt or Die

The Auto Dealer's Digital Adaptation Survival Guide

If one thing remains constant in the automotive industry, it is that change is inevitable. Change will never cease to come along and disrupt the way we play the game. Just like baseball, dealerships and OEMs continue to introduce new rules into their playbook due to the inescapable realities of change and evolution. This eBook will provide automotive marketers with four vital rules that will give you the adaptation skills you need to prepare for the imminent digital disturbances of the future. 

  • RULE #1: Constantly Reevaluate Your Game Plan
  • RULE #2: Seek Out Change Before You Strike Out
  • RULE #3: Never Settle for Mediocre Players
  • RULE #4: Deliver a Grand Slam Ballpark Experience