showroom visits

AutoHook Announces Direct to Mobile Delivery of Test Drive Incentives to Drive More Buyers to Dealer Showrooms

DETROIT, March 19, 2018 /PRNewswire/ -- AutoHook, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, has taken their private test drive incentive offers to the next level by integrating direct SMS delivery into their incentive redemption process.

AutoHook's latest initiative will significantly improve deliverability rates of test drive offers to online vehicle shoppers. Their ability to successfully send redemption codes via text message will help dealers reach already-engaged customers on a much broader, faster and more reliable channel than email delivery alone.

"We know our original redemption system works very well, as it's been proven to significantly increase exclusive leads and showroom visits that we know convert to sales," says David Metter, president of AutoHook powered by Urban Science. "Having the ability to successfully deliver our incentives directly into consumers' hands via text message has always been the vision, as it will offer dealers and OEMs an even more accurate and sustainable distribution method of reward codes while eliminating all instances of email deliverability obstructions."

A text message containing a unique coupon code will be sent to a customer's mobile phone after they elect to receive a reward via AutoHook's incentive lead form, redeemable only by visiting a participating dealership's showroom. Incentive lead form overlays appear throughout several channels across the web including both mobile and desktop dealer websites, third party lead sites, manufacturer sites, social channels and more.

Direct to mobile delivery enables dealers to provide a faster, more convenient way for their customers to redeem test drive rewards in their showroom. Once the customer receives their reward code, they can then send it directly to their Apple Wallet or Google Pay for instant access upon arrival at the dealership.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

MEDIA CONTACT: Lindsay Waller, 313.262.3510, lawaller@urbanscience.com

SOURCE AutoHook powered by Urban Science

*Click here to read the press release originally published on PR Newswire.

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.


AutoHook has taken the first official step towards unifying quality data to improve sales attribution metrics and validate marketing initiatives for both dealers and manufacturers - while allowing preferred technology providers and agencies to simultaneously “ride the rails.”

“Our goal is to create one railroad system, fueled by the data that vitalizes all partner solutions in order to unite the automotive universe and change it for the better,” says David Metter, President of AutoHook powered by Urban Science. “In a world where everyone charges to be connected, we want to be the player to not charge so that we can connect stronger.”

Dealers typically have to pay a fee for vendors to integrate with other providers. AutoHook is opening their API for the purpose of sharing information for the benefit of all parties involved. Today’s dealerships fight a collective battle against two ongoing challenges that waste time, energy and money. The largest pain point being the overwhelming lack of access to accurate, timely sales data. The second problem is the disconnects, or holes in communication that form when two vendors don’t work properly together, thus creating cracks in the industry’s ability to attribute sales to a single source.

“There are a million different ways to drive traffic into a dealership, but there’s only one showroom. AutoHook has laid the redemption rails within thousands of dealerships across the country, serving multiple manufacturers and it’s time to open this up to further assist our dealer and OEM clients,” adds Metter.

Since 2011, AutoHook has served the industry by accurately driving and measuring showroom visits through their private test drive incentive platform. In 2015, AutoHook was acquired by Urban Science and has since had access to near real-time sales performance data, allowing them to provide the industry’s most reliable and up-to-date attribution metrics. Vendors will have free access to AutoHook’s API along with their showroom visit attribution reporting. In addition, they can utilize AutoHook’s unique code generation technology in order to track specific user behavior. Participants will also have the option to access AutoHook's unrivaled sales match validation data.

By providing free, open access to their API, AutoHook plans to create beneficial alliances that will improve conversion rates, lead generation, attributable showroom traffic, and performance reporting for all partners.

About AutoHook, powered by Urban Science 
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.