Are You Conquesting Enough New Vehicle Sales? - Webinar

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Webinar: Are You Conquesting Enough New Vehicle Sales?


Conquesting New Vehicle Sales is More Important Than Ever.

In today’s ultra competitive automotive marketplace each and every new vehicle sale is either a win for one dealership or OEM/ manufacturer or a lost opportunity for another one. Understanding the underlying motivations and needs of the core consumer is more important than ever in order to turn lost opportunities into wins.

Join David in this 30 minute webinar as he shares best practices around conquesting.

Here are a few key take-aways:

  • How to best position your dealership to conquest more new vehicle sales
  • How to increase loyalty/retention rates while at the same time conquest more new vehicle sales
  • How to develop best practices around conquesting that will help differentiate your dealership

Join us on:

DATE: Tuesday, December 16th 2014TIME: 3pm EST / 12pm PST (about 20-30 minutes long)


PRESENTERS:David Metter, President, HookLogic, Automotive


4 Super Effective ways to use HookLogic Web-to-Show, that you may have FORGOTTEN about.

Don't Forget Web-To-Show

  "I forgot it could do that." "I didn't know it could do that." "I never considered using it for that."

How many times have you said one of those statements while refreshing yourself on a product or service that you've been using for awhile?

Too often, we sign up for a product or service and after the "honeymoon phase" (first few weeks of giving it attention), they set it and forget it. You know what I'm talking about. Whether it's HookLogic, Online Chat, Trade-Hook, Walkaround Video or even a subset of features within your CRM, it's hard to be consistent at maximizing each to it’s fullest potential.

This article is to get you re-thinking about Web-to-Show and which features you may be forgetting about or not taking full advantage of.

Here are four ways to use Web-to-Show that you may have forgotten about.

1. Specials Pages

Incentivize the right customer at the right time to convert and take action. That's the premise of Web-to-Show. It's why we place Web-to-Show on the SRP and VDP, and why we recommend placing it on your New and Used car Specials as well.

Your new and used car specials pages are typically of top 5 most visited pages on your dealership website. But yet, when reviewing a clients website, Web-to-Show is missing from the Specials pages. If you don't have Web-to-Show on your Specials pages,  you're missing out on enormous opportunity.

Web-to-Show on specials pages


2. New Car Landing Page

We find many dealers have a New Car Landing Page strategy. Either it be for SEO or Paid Search, todays platforms make it a easy to add landing pages to your dealership website.

There's no disagreeing that a shopper visiting your new car landing page(s) has a high probability of being in market. So why not take advantage of the opportunity by having an additional point of conversion (Web-to-Show) on your new car landing pages?


3. Paid Search

This ties directly into number two. But there’s a good chance you forgot about adding the triggered link feature to your paid search and landing page strategy. Triggered links allow you to quickly expand upon the flexibility and performance of Web-to-Show by not only giving you an additional layer of measurement but allowing you to change the offer based on your segmented campaign.

The potential of this, once unleashed, leads to endless possibilities.

4. Mobile

On average, over 25% of  a dealerships website traffic is now viewed on a mobile device. Latest studies are showing that a large percentage of mobile traffic are visitors by mobile device ONLY. Meaning they never visit your dealership website on a traditional desktop browser.

Traditionally, the shopper on your mobile website are in-market and quite low in the purchase funnel. There’s even a good possibility they’re on the showroom floor of a dealer down the street. When the iron is HOT - mobile Web-to-Show is ready to incentivize that highly in-market buyer right through your dealers showroom doors.

If you have a mobile adaptive or responsive dealership website, Web-to-Show will automatically determine which type of device your shopper is using and adjust accordingly.

If you’re a HookLogic AutoHook client with our Web-to-Show package and you have a responsive website, jump on your phone and check it out.


There you have it. FOUR Super effective ways to use HookLogic Web-to-Show, that you may have forgotten about.

It only takes a few minutes to review this list of 4 effective way of making sure you’re maximizing each and every opportunity to increase your dealerships website conversion, but more importantly your overall Lead-to-Show performance.

Hooklogic Launches New Web-to-Show & Virtual Incentives

We have some BIG NEWS to announce. Two announcements matter of fact!

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Hooklogic Launches New Overlay & Virtual Incentives.

The New and Improved Web-to-Show Overlay:

After several months of  A/B performance testing, we are ECSTATIC to be introducing our biggest design change for Web-to-Show. After years of utilizing our current highly effective Web-to-Show overlay design, we have re-worked it from the ground up.

The new overlay is more sleek, more user friendly with improved performance. During the initial testing phase, the improved Web-to-Show resulted in more 1st party leads from your own dealership website with ultimately more shows.

Get to know the new features:

  • Easier navigation
  • New look and feel
  • Carousel style rotation of gift card selections

An overall seamless experience for the consumer. Watch the video above!

On Monday, December 8th, 2014 (Today) we will be rolling out the new and improved Web-to-Show and Virtual Incentives out to each of our dealer clients. So be on the lookout!

Virtual Incentives:

Going forward your customers will receive the option of  Instant Virtual Incentive sent to their email or the standard shipped card (visa option only) in the mail. Our new Virtual Incentives offers the benefits of:

  • Instant Gratification for the Customer
  • Immediate Dealership Credibility
  • Customer is no longer asking ‘where is my card?’

If you have any questions about the new Web-to-Show or Virtual Incentives, please don’t hesitate to contact our support team with any questions.

HookLogic AutoHook Admin Portal Gets a Facelift

We are excited to announce that we have released new enhancements to your HookLogic admin portal. Starting on Wednesday, November 19th, 2014 when logging into your HookLogic AutoHook admin, you will see the new revamped interface. Get to know the benefits and features:

The all new HookLogic AutoHook Admin Portal Interface
The all new HookLogic AutoHook Admin Portal Interface


  • Updated look and feel
  • More information to help your dealership be successful with HookLogic
  • Easier navigation

New Tools & Features

  • Key Performance Chart: The new dashboard provides a visual representation of six months of product performance.
  • News & Advice: The latest industry trends and articles as well as Hooklogic best practices will be compiled and at your fingertips in the portal
  • Reporting: All things related to reporting, including lead history, are located under one easy to find tab.
  • Sending Incentives: Issuing coupon codes and instant rewards and generating bulk coupons will be easier than ever as all three offerings are now located under one tab.

What You Should Know

  • The portal is still accessible right here on www.leadtoshow.com
  • Current logins and passwords will work with the new interface
  • The coupon redemption process is exactly the same as the previous

We have also put together a short yet informative video:

We hope you find the new Portal easier to use and more resourceful. If you have any questions or need any help related to ANYTHING HookLogic, please contact our support team - 1-855-LEAD-2-SHOW

David Metter Speaks on Execution

10th Automotive Digital Success Workshop

Execution 2.0: Everything that I know, I learned from selling cars.

That's the title of our own David Metter's session at this years 10th Annual Kain Automotive Digital Success Workshop. Can you believe it's next week already? 

Last year, David covered the 7 Step Program to Execution Excellence and how you can set yourself up for success for work, family, and life.

In this session, David will provide a deep dive into a few of these steps, including what motivates you, mentorship, and effective execution. He will also share some of his favorite life lessons, all learned while he was on the showroom floor selling cars.

Don’t miss this inspirational session at 3:00pm, Tuesday in the Main Room.

David Metter

If you still have yet to register for the 10th Annual Kain Automotive Digital Success Workshop, we would highly recommend you do so. There may be one or 2 tickets left if you're lucky. David Kain and the team put on one heck of a conference workshop.

Take a look at the full agenda for enticement.



Monday, Nov. 10

Main Room 11:00 - 1:00 pm - Registration 1:00 - 1:30 pm - Welcome and Opening, David Kain, President, Kain Automotive


Main Room 1:30 - 2:15 pm – Bill Wittenmyer, Partner, ELEAD1ONE

2:20 - 3:05 pm – Dave Hoffman, Account Manager, Google

3:05 - 3:30 pm – Break and Vendor Showcase

Rooms A & B  3:30 - 6:15 pm - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 4 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 3:30 - 4:05 pm – Amir Amirrezvani, Co-Founder, DealerOn

Room B

3:30 - 4:05 pm - Tracy Myers, Owner, Frank Myers Auto Maxx

Room A

4:10 - 4:45 pm - Ricky Lopez, Ecommerce Director of Crown Automotive Group & Beth  Walters, Southeast Regional Sales Manager, L2T Media

Room B

4:10 - 4:45 pm – Mike Haeg, Director of Business Development, Century Interactive

4:45 - 5:00 pm – Break and Vendor Showcase

Room A

5:00 - 5:35 pm – Kain Automotive Dealer Panel

Room B

5:00 - 5:35 pm - Ali Mendiola, Business Development Manager, Digital Retailing, Dealertrack

Room A

5:40 - 6:15 pm - John Malishenko, COO, Germain Motor Company

Room B

5:40 - 6:15 pm - Speaker TBD, Dealix

Main Room

6:30 - 8:00 pm Welcome Reception and Business Conversation Join us for a casual business conversation while you enjoy a rest and time with your friends after a  busy afternoon. Sponsored by CallRevu at the Downtown Hilton.

Tuesday, Nov. 11

Main Room

7:00 - 8:00 am – Breakfast, Morning Showcase and Breakfast Key Note Presentation, Christian  Salazar, Brand Manager, Dealer Fire

Main Room

8:00 - 8:15 am - Welcome and Opening – David Kain, President, Kain Automotive

Main Room

8:15 - 9:00 am - Todd Levy, Sr. Acct. Executive, Automotive, Twitter

Main Room

9:05 - 9:50 am – Jonathan Woelske, Culture Evangelist, Zappos.com

Main Room

9:50 - 10:20 am Break and Vendors Showcase

Main Room

10:25 - 11:10 am - John Ferrara, CEO, Nimble CRM

Main Room

11:15 - 12:00 pm - Jeremy Anspach, CEO, PureCars

Main Room

12:00 - 1:00 pm Lunch, Afternoon Showcase and Lunch Key Note Presentation,  Todd Smith, CEO, ActivEngage

Rooms A & B 1:05 - 2:20 pm – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 1:05 - 1:40 pm – Dean Evans, CEO, LotLinx

Room B 1:05 - 1:40 pm - Jon Budd, Senior Group Manager - New Media, Hyundai Motor America

Room A 1:45 - 2:20 pm - Gary Bang, VP & GM, Tampa Harley Group

Room B 1:45 - 2:20 pm - John Gottschalk, Senior Vice President of Customer Engagement, FordDirect

Main Room

2:25 - 2:55 pm Break and Vendors Showcase

Main Room

3:00 - 3:45 pm –David Metter, President, HookLogic

Main Room

3:50 - 4:35 pm - David Pyle, Senior VP of Sales, Autotrader & KBB

Main Room

4:40 - 5:15 pm - David Kain, President, Kain Automotive

Wednesday, Nov. 12

6:00 - 7:00 am Clients & Friends 1st ever “Digital Dash” fun run led by Terry Moore, Reed  Lallier Chevrolet

Main Room

7:00 - 8:00 am Breakfast, Morning Showcase and Breakfast Key Note Presentation,  Kimmye Bohannon, Owner, The Weekly Juicery

Main Room

8:00 – 8:45 am - Alex Vetter, Senior VP, Cars.com

Main Room

8:50 – 9:35 am – Jason Wiley, Director of Sales, Haystack Digital

Main Room

9:40 – 10:25 am - Chip King, Owner & Managing Partner, CallRevu

Main Room

10:25 - 10:45 am - Break and Vendors Showcase

Rooms A & B 10:45 – 11:20 am – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A

10:45 – 11:20 am – Nick Holliday, Area Manager – 22Squared

Room B

10:45 – 11:20 am – Ian Cruickshank, VP of Sales – Speed Shift Media

Main Room

11:25 – 12:25 pm – Lunch and Key Note Presentation and Vendor’s Showcase Mike Berg, Manager of SaleMove - Autobytel

Main Room Performance Acceleration Training Sessions – KainAutomotive Team 

12:25 – 1:10 pm – Tiea Roper & Jessica Kain, Kain Automotive

“Accelerated Internet / BDC Processes & Tactics Workshop”,

1:15 – 1:55 pm – David Kain & Chelsea Magee, Kain Automotive

Build your “Business Development Dealership” Main Room

2:00 – 2:30 pm - Best Idea Awards & Wrap Up Session, Jessica Kain & David Kain, Kain Automotive

Complete your action plans, door prizes, submit 2014 commitments and adjourn. The Prize for the  winner of the Best Idea Session will be a $1000 Sponsored by Dealertrack. Submit your ideas to Chelsea@kainautomotive.com.

The Importance of Embracing Responsive Web Design

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There is such a wide range of digital mediums available for consumers to connect with dealers - like personal computers, Macs, tablets and smartphones. Even "wearables" are in the near future (Google Glasses). Some people rely on PCs for performing work related matters while using tablets and smartphone to meet different requirements, like shopping.

The availability of these different touchpoint options have made responsive design an inevitable aspect and today, dealers have no other option but to customize their website and content layout, depending on the particular devices that the visitor is using at that given time.

Why do car dealers need to embrace responsive web design?

Nobody can undermine the importance of responsive design and car dealers are no exceptions. Various studies clearly show that more that 33% of vehicle purchases come from online-generated leads and the recent trends suggest that this figure is going to increase drastically in the immediate future.

When consumers shop for cars, they use different devices and in order to meet the requirements of the customers at every  touchpoint, car dealers need to consider being responsive to these different devices.

Still, many dealers undermine the fact that mobile has been increasing at a rapid pace and it's going to be tough to survive in this fiercely competitive marketplace if we keep underestimating the importance of responsive design.

Don't be one of those dealers that undermines the importance of the mobile experience.

Download our latest white-paper "Auto Responsive Design: Managing Content Touchpoints in the Mobile World"

How Showrooming has Changed the Way Dealers Sell Cars : Webinar

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Webinar: How Showrooming has Changed the Way Dealers Sell Cars


Hint: A strong mobile presence is the key

Mobile has and will continue to impact the dealership landscape, especially on your showroom floor. Join David Metter in this important webinar as he discusses the topic of Showrooming and how it's influencing the consumer to either do business with you or your competition.

Here are a few key take-aways:

  • Discover what exactly is showrooming and its impact on your sales floor.
  • The importance of customizing your marketing efforts to meet the growing needs of mobile consumers
  • What mobile solutions must be used to keep from loosing out on sales

Join us on:

DATE: THURSDAY November 6, 2014 TIME: 3pm EST / 12pm PST (about 20-30 minutes long)


PRESENTERS:David Metter, President, HookLogic, Automotive


10th Annual Kain Conference

10th Kain Conference invite

10th Annual Kain Conference

or 10th Annual David Kain Conference or 10th Annual Automotive Digital Success Workshop or 10th Annual KainAutomotive Digital Success Clients & Friends Workshop!

No matter what you want to call it, It's going to be a great one!

Not only with the HookLogic team be in attendance be we are also a Title Sponsor. It's hard not to sponsor such a great event.

The "Workshop" will consist of Advanced Processes, Tactics, Technology, Digital Marketing Strategies and Solutions for Internet / BDC Operations

Accelerate your internet sales performance beyond the basics through proven practices, cutting edge strategies and techniques that will differentiate your operation from your competitors. Learn how to build on your Internet / BDC operations blueprint and accelerate your performance, regardless of your level of experience. You’ll come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative Break-out of your comfort zone and leverage your abilities to serve your customers beyond their wildest expectations and enchant them with how you do business.


Each year David Kain hand selects the best speakers to present and this year is absolutely no exception!

  • David Pyle - Senior VP of Sales - Autotrader & KBB
  • Bill Wittenmyer - Partner - ELEAD1ONE
  • Amir Amirrezvani - Co-Founder - DealerOn
  • Dave Hoffman - Account Manager - Google
  • Alex Vetter - Senior VP - Cars.com
  • Jon Ferrara - CEO - Nimble CRM
  • Christian Salazar - National Sales Director - Dealer Fire
  • Jon Budd - Senior Group Manager - New Media - Hyundai Motor America
  • Mike Berg - Manager of SaleMove - Autobytel
  • Gary Bang - VP & GM of Tampa Harley Group
  • Dean Evans - CEO - LotLinx
  • Jason Wiley - Director of Sales - Haystak Digital
  • David Metter - President - HookLogic
  • Ricky Lopez - Ecommerce Director of Crown Automotive Group
  • Beth Walter - Regional Sales Manager - L2TMedia
  • Ali Mendiola - Business Development Manager, Digital Retailing - Dealertrack
  • Jonathan Wolske - Culture Evangelist - Zappos.com
  • Todd Levy - Sr. Acct. Executive, Automotive - Twitter
  • Patrick Workman - Client Partner, Global Marketing Solutions - Facebook
  • John Gottschalk - Senior Vice President of Customer Engagement - FordDirect
  • Tracy Myers - Owner - Frank Myers Auto Maxx
  • Todd Smith - CEO - ActivEngage
  • Jeremy Anspach - CEO - PureCars
  • Mike Haeg - Director of Business Development - Century Interactive
  • John Malishenko - COO - Germain Motor Company
  • Nick Holliday - Area Manager - 22squared
  • Ian Cruickshank - VP of Sales - Speed Shift Media

Plus a Dealer Panel & Fundamentals Workshops by The Kain Automotive Training Team!


Registration will start at 11:00 am on November 10th and the Workshop will conclude at 3:30 pm on November 12th. Official Agenda will be released this week!

Event Sponsors Featured in the Vendors Showcase will be announced soon!

DO NOT miss out on this amazing opportunity to help your business excel through the latest Advanced Tactics, Digital Marketing Strategies, and Technologies that you can put to use immediately!

We hope to see you there!

Click here to register

Follow HookLogic AutoHook During The Driving Sales Executive Summit 2014

DSES 2014 - HookLogic
DSES 2014 - HookLogic

It’s been a year already. Hard to believe huh? Feels like only a few months ago the team was in Vegas for the last DSES.

Driving Sales Executive Summit (DSES) gets started on Sunday the 12th at the Belliago. Here’s the low down with all the info you need to know in relation to HookLogic AutoHook and DSES.

We Are The Official DSES Show Provider!


Keeping to our tradition, HookLogic AutoHook will be your (dealers and partners) OFFICIAL “Show Provider” for DSES.

If you’re attending DSES 2014, we invite you take advantage of our complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12 at 8:00AM text 'vegaslimo' to 55678 for rides to and from the airport and to and from your Hotel and the conference. Limousine service will also be available up until 10:00pm each night of the event. Not only will you driving around is class, but our limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis and no reservations can be made in advance.  We hope you enjoy the HookLogic limousine service.

Party Time with Dealer.com

The Bank night club
The Bank night club

In typical high-class fashion, the crew at Dealer.com and DealerTrack will be hosting a Dealer Appreciation Party at The Bank Nightclub. All DrivingSales attendees are invited to enjoy food, drinks, and fun on us!

Where: The Bank Nightclub at Bellagio When: Monday, October 13, 7:30 – 9:30PM Who: Any dealer registered for DrivingSales. Just show us your badge at the door.

The party is Open to all DSES attendees. Guest only need to show their badge to attend. And since HookLogic is the official Show Provider, if you happen to need a ride to the Party? We Gotcha covered - text 'vegaslimo' to 55678.


Where to find HookLogic and the AutoHook Team

Not only are we the Official Show Provider for DSES but we are also a full sponsor of the event and will have our booth and team in full effect. Stop by the HookLogic AutoHook booth for some swag, to say hello, or to charge your phone using our complementary mobile phone charging station. And while you phone is charging, ask one of our product advocates for a quick DEMO of...

Connect with us at the Cabanas
Connect with us at the Cabanas

OEM and/or Agencies – tired of the stuffy meeting rooms and hallways? If you would like to meet up with the HookLogic team at our Cool Cabana to see what we have been working on – contact us to schedule time.

The HookLogic Cabana is located at the Bellagio, right outside in the pool area. Look for the large feather banner with the HookLogic logo.

We hope to see you at this years DSES, but if you’re not attending the conference this year or if you are and want to keep up with the HookLogic AutoHook team – follow us across the social channels..

Follow us on Twitter Like us on Facebook

See you next week at DSES! Safe travels.