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mobile2show

Kia Motors Approves AutoHook's Mobile2Show

We have great news for Kia dealerships. As of today, Kia dealers using our approved Web2Show and Lead2Show solutions can now tap into our new mobile targeting and showrooming solution - Mobile2Show.  Kia dealers can even use their 2015 Dealer Advertising Support (DAS) funds to help cover the costs. If you're not already familiar with our Mobile2Show product, allow me...

Mobile2Show is the first true automotive showrooming solution tied to our award-winning attribution engine, which can directly attribute sales, and in most states, from other dealerships as well.

Mobile2Show targets your dealers competition in the mobile environment, both on your dealer’s site as well as other local and regional sites. From there it helps (you) dealers to conquest customers away from your competitor and into their showroom. Its responsive design enables the display of a call to action on mobile devices or your mobile site. Once the customer engages, the incentive is delivered by email or text message and the customer is connected to your dealership through the e-delivery of driving directions, or phone. Mobile2Show also integrates into Apple Passbook and Google Wallet.

Should the customer fail to visit the dealership’s website while showrooming, Our dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile.  Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.

Visual video walk-through of Mobile2Show:

Our current Kia dealers clients using Web2Show and Lead2Show are receiving some amazing performance;  near doubling the average lead to show rate at 29%. Web2Show leads are closing at 15% with an overall cost per lead of $7.72.

Click here

to review our Kia Dealer Performance and analysis infographic. Remember, these results are without the New Mobile2Show feature.

Kia Performance Summary

Kia dealers can choose from among five AutoHook product packages, all of which are DAS eligible. Packages include AutoHook’s Mobile2Show, Web2Show and Lead2Show products.

Package #1 Web2Show

  • Web2Show Technology Implementation & Redemption Fee’s
  • Up to 15 Redemptions, per dealership

Package #2- Lead2Show 

  • Lead2Show Technology Implementation & Redemption Fee’s
  • Up to 10 Redemptions, per dealership

Package #3- Web2Show & Lead2Show 

  • 15 Web2Show Redemptions & 10 Lead2Show Redemptions, per dealership
  • CallSource Integration

NEW Package #4- Web2Show & Mobile2Show Bundle 

  • 15 Web2Show Redemptions of $25, per dealership
  • 10 Mobile2Show Redemptions of $50, per dealership

NEW Package #5- Web2Show, Lead2Show & Mobile2Show Bundle 

  • 15 Web2Show Redemptions of $25, per dealership
  • 10 Lead2Show Redemptions of $25, per dealership
  • 10 Mobile2Show Redemptions of $50, per dealership
  • CallSource Integration

Any dealer can have a mobile website and call it their "mobile strategy". But ask yourself, do you truly have a full mobile strategy that goes past a mobile website. A strategy that incorporates conversion, a way of engaging the mobile shopper and turning them into a show. With Mobile2Show, Kia dealer can have a true mobile strategy.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit:  http://www6.hooklogic.com/autodemo. To find out more about the Kia Motors America program, give us a call at 855-lead-2-show (855-532-3274).

Showrooming Becomes An Automotive Marketing Opportunity

hooklogic_opportunities

*This article was written by Brian Pasch and was originally published on LinkedIn.

Mobile showrooming has become a part of the consumer shopping processes. Consumers can walk into any retail store and quickly compare prices and offers on their smartphone from online merchants and/or competing local stores. So, it should come as no surprise to automotive retailers that showrooming is occurring on the dealership's lot, service lanes, and showroom floor.

"If consumers check TV prices inside Best Buy for a $800 model they will be checking prices on vehicles that cost $40,000 - $50,000!" - David Metter

According to a 2014 Cars.com research report

"Mobile is a game changer, as shoppers actively seek out content on the lot. Fifty-one percent of auto shoppers used a mobile device to seek information related to price, payments and offers, while 29% checked inventory and 17% read vehicle or dealer reviews." - Mobile Device Use At The Dealership

My Interview With David Metter

I recently had the opportunity to interview David Metter, President of HookLogic, to discuss their new Mobile2Show product which enhances their current suite of solutions for the auto industry; Lead2ShowWeb2Show, and TradeHook.

HookLogic has created a powerful set of tools to using mobile showrooming as anopportunity to conquest local auto dealers. Using geo-fencing technology, HookLogic can present offers directly on the mobile device of a shopper that is visiting a competing dealership. These offers are designed to encourage the consumer to leave the competing dealership and drive over to their place of business.

HookLogic's recent integration of mobile wallet technologies allows dealers to present offers and reminders to consumers when they are near the dealership as well.

Watch The Interview

Take a minute to understand the many opportunities that dealers have to enhance their mobile marketing strategy with Mobile2Show.

A Surprise Benefit of Gift Cards

As you watch the interview you will learn a very important fact regarding the HookLogic marketing strategy; their data capture quality is the highest in the industry. David stated that their company has a 99% match rate on consumer data as compared to less than 60% for normal lead forms!

With accurate data, HookLogic can show dealers if a consumer purchased a car from their dealership, a competing local franchise dealer, or a competing brand.

When consumers will out a gift card form, they provide accurate personal information to have the card delivered to their home.

Since the company has very accurate data, they have the ability to create customized and relevant offers to consumers via direct mail and email (Lead2Show), as well a dynamic offers on a dealership's website (Web2Show).

Their partnership with IHS/Polk can enhance existing leads in a dealership's CRM and third party leads which the dealer purchases. This results in very targeted offers to consumers who are in-market shopping for a vehicle.

On average, 32% of all consumer who complete a HookLogic offer will come to the dealership and 60% will purchase.

Dealers who want to increase consumer showroom visits are advised to watch the interview and then contact HookLogic to get started with a comprehensive strategy to increase showroom visits from your website, CRM, and mobile marketing opportunities.

Hear David at DMSC 2015

David Metter will be conducting a workshop at the 2015 Digital Marketing Strategies Conference (DMSC) on April 12th. His workshop is entitled "How Showrooming is Changing the Way Dealers Sell Cars." Progress automotive managers are invited to attend the conference which is being held in the Napa Valley, April 12-14th.