At the Automotive Website Awards (AWA) Ceremony Wednesday night, our AutoHook Web2Show solution was awarded the Top Website Merchandising Tool for 2012. The AWA's honor the top vendors in the website, mobile, technology, and innovation categories each year. This is the 4th year for the awards, and all of us at HookLogic are honored to be named amongst such an elite group of prominent companies in our industry. Although the 2012 year is still upon us, this accolade has sparked a trip down memory lane that pinpoints the milestones HookLogic, as well as our clients, hit this year. I can only assume that these are some of the very milestones that ignited last night’s AWA recognition.
- Introduction of PureCars Tradehook: This incentivized online trade-in appraisal tool enables dealers to generate additional trade-in acquisitions using gift card incentives. For the first time, dealers can drive the most desirable trade-ins into the showroom so that Used Car Managers can achieve a higher ‘win’ ratio. We’re keeping Used Car Managers away from the auction lanes and in the store, where they are most valuable.
- Continued advancement of our industry-leading Lead2Show solution: Not only can we target by geographic region, inventory, and lead source. Our Polk Lead Intelligence, Dataium In-Market Lead Alert, and other data enhancements continue to push our showroom visits to an all-time high for the company. Equally, we are seeing an increase in sales in our quarterly Polk Registration Reports. You will hear more about this later this month.
- Our clients succeeded…and shared: Although our clients are have always seen value in what we provide, this year many of them chose to share those successes on video. This is meaningful to the industry in terms on building a social, personal community of dealers all working towards common goals, against common challenges.
- Mobile launch: This was a big one. We launched new mobile capabilities that enabled automotive dealers to provide incentives to customers who visit their mobile websites or mobile apps. Auto dealers can now validate a customer’s AutoHook incentive coupon without being tied to their desk.
Lastly, as I look at this fantastic list of strong, progressive companies, I can’t help but take a moment to recognize one of our partners that we share this honor with. ActiveEngage (Voted Top Rated Chat Solution). Cheers to a groundbreaking 2012, and the inimitable innovation to come in 2013.