SLS Las Vegas

Beach Balls, Limos, and Hip Hop: Not Your Typical NADA Experience

By The AutoHook Marketing Team

If AutoHook wanted to blend in with the other 700 auto vendors at NADA 2016 in Las Vegas, we would have followed suit and done the typical exhibitor space - complete with a booth, signs, gimmicks, prizes, and cute girls to welcome you. But in true AutoHook fashion, we took the road less traveled in order to provide a unique, more personal experience for our clients, partners, prospects, and friends.

In case you missed it, below is a recap of the DriveAutoHook NADA 2016 Experience.

  • The Beach Ball Experience: We wanted to offer more than a sign and a booth. We wanted to offer an escape. The AutoHook team took over three cabana lounges at the Foxtail Pool at SLS on Friday, April 1st and Saturday, April 2nd. We had a great two days of meetings, fun, and bonding with clients and friends. Thank you to everyone who came out to see us!

  • The Old Skool Hip Hop Experience: AutoHook kicked off a hip-hop-themed Friday night in Vegas at the Sayer’s Club at SLS. The party featured complimentary drinks, appetizers, a super fly DJ, and a tricked-out photo booth that was the hit of the evening. As you can see below, everyone had a great time while representing the AutoHook HQ in Detroit, MI. 

  •  The Limo Experience: AutoHook was the exclusive limo sponsor of NADA, making our limos available to the public (not just clients or prospects) but to everyone. The goal was to create an atmosphere that facilitated sharing and connecting, while riding in style.  

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  • Let’s Not Forget the Winning Experience: PCG Consulting’s annual AWA awards ceremony was a night filled with automotive’s best of the best, all in one room, sharing in sweet, sweet victory. AutoHook brought home our fourth-consecutive AWA, recognizing our Marketing Solutions. Thank you to Brian Pasch and the entire PCG team for this honor.

Year after year, the NADA convention center redefines chaos. Dealers are bombarded with information and newly released products left and right – not to mention the hundreds of companies claiming to have the latest tech that can do what no one else in the industry does. What AutoHook did for NADA mirrors what AutoHook does in everyday business. Meaning, we offered an experience for people to remember. This year, we wanted to be synonymous with the words ease, fluidity, and fresh air - as opposed to hectic, crowded, and stuffy. MISSION ACCOMPLISHED!



NADA 2016: Driving Connections

March 31-April 3 | LAS VEGAS

By David Metter

The theme of this year’s NADA Convention is defined by one very powerful word: “connect." I couldn’t imagine a more perfect term to define this industry. Everything is connected. From the individual parts, materials, and entities that unite to build a vehicle, to the methods dealers use to connect with their customers. The ultimate goal for manufacturers, dealerships, and marketers is to simply find a way to connect with potential buyers.

The avenues of connection are endless and constantly expanding. Real-time data analysis has connected probability with human intent, allowing us to better connect the dots that will ultimately drive more showroom traffic in 2016, which will also lead to more opportunities for human connection. Digital advertising doesn’t sell cars - people do. Experiences sell cars, and that applies to the online experience you offer all the way to the human-to-human interaction in the showroom. We need to leverage tools that will validate digital to showroom connectivity. It is equally important for our sales staff to be able to connect with customers in person when they arrive at the dealership. People buy cars from people they trust, that they share values with, and that know the ins and outs of their inventory.

Last year, NADA Chairman, William Fox mentioned in his keynote address, “Dealers are the face of their manufacturers in every town throughout America.” Which brings me to the point of how important it is for dealerships to have their digital strategies aligned with their OEMs and third-party partners. All messaging should relate to one another across all channels and be consistent at every level. It’s more important than ever for us to bridge the gap in the relationship between manufacturers and dealers. We’re all traveling along the same railroad. All initiatives should follow a single track as we ride the rails towards a single goal: driving buyers into dealerships.

NADA is so incredible because it provides endless opportunities to connect with and learn from other automotive leaders. This industry thrives on both competition and change, and this event is the cultivation of innovation, growth, and collaboration for all. 

3 Ways to Connect with AutoHook at NADA 2016:

1. Ride in Style with our Complimentary Limo Transportation: Thursday, March 31st - Sunday, April 3rd, AutoHook will be providing free limo transportation from the convention center to all your Vegas destinations. Just text “NADA” to 55678. 

2. Attend our Old Skool Hip Hop Party: Channel your inner table-turning party-starter at the freshest cocktail reception at NADA on Friday, April 1st at the Sayer’s Club at the SLS Hotel and Casino. Why have a three-hour boring dinner when you can enjoy food and bottle poppin’ at Vegas’ newest hotel? Take our complimentary limo service to and from the party. Regroup with your team and rest from the grind with a drink, or get jiggy to some Run DMC. Don’t forget to capture all these moments on camera at our exclusive hip-hop photo booth. Click here to request your invite.

3. Escape and Relax at our Poolside Cabana Lounge. When you are ready for a break from overcrowded exhibit halls, join AutoHook poolside at our VIP cabana lounges located at the Foxtail Pool Club at SLS. Have a meeting, receive a demo, or just hang out and have lunch or a cocktail. The lounge will be open Friday and Saturday from 10:00am-5:30pm. No meeting required, all are welcome.

For more details, please visit DriveAutoHook.com/NADA16. We can’t wait to connect with you!