HookLogic, CARFAX Team Up on Used Cars

Lead2Show, Web2Show now includes valuable Carfax information


HookLogic today announced that Carfax-subscribing dealers can give their prospective buyers access to Carfax Vehicle History Reports within HookLogic products Web2Show and Lead2Show.

Dealers now can send links to Carfax Reports within the customer confirmation page and emails. This enhancement helps engage more potential buyers and provide the information they need to buy their next used car with more confidence.

“Carfax and HookLogic are committed to helping dealers turn online shoppers into on-the-lot buyers,” said Larry Gamache, communications director at Carfax. “With HookLogic’s AutoHook, our mutual customers can make sure the vehicle history information used car buyers want to see is readily available to them.”

Research shows that used vehicles turn 15 days faster on average when a Carfax Report is available to prospective buyers.

“AutoHook already drives 30% of prospective leads into the showroom — twice the national average,” said HookLogic Automotive President David Metter. “Giving those leads access to Carfax will make the leads even more qualified. By saving everyone’s time, this partnership will lead to the happiest outcomes.”

Confirmation Page CARFAX 1-Owner
Confirmation Page CARFAX 1-Owner

If you would like to increase your show rate –  contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .

About Carfax (www.carfax.com) Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Carfax was recently acquired by IHS Inc. (NYSE: IHS).