Kia Motors Approves AutoHook’s TrafficView™ for Dealer Advertising Support Funds

AutoHook powered by Urban Science, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, announced the official expansion of their dealer co-op program with Kia Motors America to include the Urban Science solution, TrafficView^TM.

TrafficView will be added to AutoHook’s existing suite of test drive incentive solutions already approved by Kia for Dealer Advertising Support (DAS) funds, including Web2Show and Lead2Show. TrafficView works by ingesting a dealer’s CRM data and matching it up against the daily industry sales statistics available through the Urban Science^® DataHub^TM to provide first-ever visibility into a dealership’s greatest opportunities and losses. The solution uncovers otherwise undetected problem areas across all facets of a dealer’s sales operations by layering in defection data to show lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to a dealer’s individual salespeople. “TrafficView gives dealers the power to accurately measure the success and failure of both their marketing initiatives and internal sales processes so they can take action to reduce defections and improve their overall sales effectiveness,” said David Metter, President and Co-Founder of AutoHook powered by Urban Science. “We’re honored to have the opportunity to help Kia dealers execute upon the insights revealed within TrafficView and convert lost sales into showroom visits using AutoHook’s custom incentive campaigns.” AutoHook has already received outstanding remarks and industry recognition from dealers who have piloted TrafficView at their stores. "We entered into our initial meeting with AutoHook searching for answers. After seeing our data in TrafficView for the first time, we left with a detailed game plan and immediately got to work implementing new strategies in areas where TrafficView identified specific weaknesses. We’ve already seen a dramatic decrease in defections and we’re extremely confident these changes will undoubtedly continue to grow sales,” says Joshua Clinton, General Manager of Gunther Kia of Ft. Lauderdale. “We look forward to reviewing TrafficView on a monthly basis in order to consistently stay ahead of the competition." Kia Motors was the very first automaker to fund AutoHook’s private incentive offers through a co-op program back in 2014. Kia dealers can now choose from among four AutoHook product packages, all DAS eligible.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

CONTACT:  

Lindsay Waller | (313) 262 3510 lawaller@urbanscience.com

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AutoHook Announces Direct to Mobile Delivery of Test Drive Incentives to Drive More Buyers to Dealer Showrooms

DETROIT, March 19, 2018 /PRNewswire/ -- AutoHook, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, has taken their private test drive incentive offers to the next level by integrating direct SMS delivery into their incentive redemption process.

AutoHook's latest initiative will significantly improve deliverability rates of test drive offers to online vehicle shoppers. Their ability to successfully send redemption codes via text message will help dealers reach already-engaged customers on a much broader, faster and more reliable channel than email delivery alone.

"We know our original redemption system works very well, as it's been proven to significantly increase exclusive leads and showroom visits that we know convert to sales," says David Metter, president of AutoHook powered by Urban Science. "Having the ability to successfully deliver our incentives directly into consumers' hands via text message has always been the vision, as it will offer dealers and OEMs an even more accurate and sustainable distribution method of reward codes while eliminating all instances of email deliverability obstructions."

A text message containing a unique coupon code will be sent to a customer's mobile phone after they elect to receive a reward via AutoHook's incentive lead form, redeemable only by visiting a participating dealership's showroom. Incentive lead form overlays appear throughout several channels across the web including both mobile and desktop dealer websites, third party lead sites, manufacturer sites, social channels and more.

Direct to mobile delivery enables dealers to provide a faster, more convenient way for their customers to redeem test drive rewards in their showroom. Once the customer receives their reward code, they can then send it directly to their Apple Wallet or Google Pay for instant access upon arrival at the dealership.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

MEDIA CONTACT: Lindsay Waller, 313.262.3510, lawaller@urbanscience.com

SOURCE AutoHook powered by Urban Science

*Click here to read the press release originally published on PR Newswire.

AutoHook Unleashes Traffic Conversion Analysis (TCA) to Provide Dealers with Groundbreaking Visibility Into their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, Traffic Conversion Analysis (TCA). TCA, powered by near real-time sales match data from Urban Science gives dealers an entirely new perspective of their sales operations as well as defection trends to competing stores or brands in their market.

DETROIT, MI (PRWEB) SEPTEMBER 13, 2017

AutoHook’s TCA is the first-ever report to deliver a complete, 360-degree analysis of a dealership’s CRM leads, exposing their greatest areas of lost sales opportunities tied to a specific competitor, salesperson, zip code, model, lead source, traffic source, or time frame. Using insights derived from TCA, dealers will have full control over their marketing, lead conversion, and operational processes. The report is revolutionary in that it allows dealers to identify detailed lost opportunities tied to an individual salesperson, using data only hours old.

“The problem dealers have faced for so long is that their CRM data is incomplete, one-dimensional, and only shows their effectiveness against their own sales, but it’s equally important to know how many of their customers purchased from a competitor,” says David Metter, President of AutoHook, powered by Urban Science. “The value of knowing exactly what opportunities you’re losing and why you’re losing them has been completely out of reach, until now.”

TCA matches a dealer’s existing CRM and DMS data with Urban Science’s near real-time sales database to reveal the sources responsible for the highest defection rates. AutoHook’s technology also identifies leads that have already purchased a vehicle elsewhere, thus helping reduce wasted time and marketing efforts chasing customers that are no longer in market for a car.

“In order to successfully grow market share and cut losses dealers need visibility into the source of each lost sale, whether it’s an internal challenge with sales staff or an external issue with a lead source,” says Randy Berlin, Global Account Director at Dealer Services Group, LLC, a subsidiary of Urban Science. “Having the ability to define why a sale fell through ultimately gives dealers the power they need to take full control of their marketing and sales operations.”

TCA’s multidimensional reporting pinpoints missed opportunities and AutoHook then provides the solutions necessary to transform them into showroom visits and closed sales. Based on the insights revealed within TCA, AutoHook implements customized incentive campaigns to target the areas and sources with the highest defection rates.

“We don’t just show dealers all the problems within their operations and send them on their way, we actually prescribe the solutions necessary to cure these issues and execute full-circle with our private incentive offers,” adds Metter.

TCA uses the fastest most accurate sales data available to uncover a narrative dealers have never been able to hear or see before. The value of this knowledge will result in more efficient strategies to increase market share growth even in declining conditions.

AutoHook, powered by Urban Science specializes in proving sales attribution combined with an untouched ability to deliver showroom visits that purchase. Through their network of private incentive offers, AutoHook supplies true, incremental walk-in traffic for dealers and OEMs. Powered by Urban Science's sales match database, AutoHook instantly proves their ROI with the fastest, most accurate sales validation data in existence. AutoHook's incentive solutions are scientifically proven to lift incremental sales, new to brand buyers, showroom visits, and conversion rates across channels.

For more information, please visit DriveAutoHook.com/TCA or call (855) 532-3274.

AutoHook Powered by Urban Science Names SOCIALDEALER an Official API Partner

AutoHook powered by Urban Science announced their official partnership with SOCIALDEALER, the leading provider of social media marketing and reputation management for the automotive industry. As part of their API Partner Program, SOCIALDEALER will have access to AutoHook’s exclusive redemption platform and award-winning attribution engine at no cost to them or their dealer clients.

DETROIT, MICHIGAN (PRWEB) APRIL 12, 2017

SOCIALDEALER can now plug in AutoHook’s private offers and showroom visit validation data to further increase lead conversion rates and prove in-store sales attributed to their specific social campaigns. Integrating with AutoHook’s API allows them to provide dealers with targeted incentives within Facebook Ad Units and Facebook Messenger.

Mutual dealer clients of both AutoHook and SOCIALDEALER will be able to add AutoHook’s private offers into their ad campaigns run through SOCIALDEALER. Through a vast network of data partners, SOCIALDEALER will use AutoHook’s redemption rail system to serve inventory-specific test-drive offers with prepopulated form fields, so all the customer has to do is hit submit. Conversion will increase because the lead form is already filled out with the shopper’s name and contact information.

This partnership is so powerful because it makes it faster and easier for consumers to submit a lead for a test drive while engaging with a dealer’s social content. Incentive offers will be inventory-specific and fully customizable. For instance, if a customer looks at a vehicle on a dealer’s website and later goes on Facebook, SOCIALDEALER will strategically plug in AutoHook’s incentive offers in a very targeted, mobile-optimized way that no one else on the market can execute.

AutoHook leads the industry in driving quality showroom traffic into dealerships at an extremely low cost per sale. Furthermore, powered by Urban Science sales match data, AutoHook has created a truly unparalleled attribution engine, allowing them to provide reporting that proves their solutions resulted in incremental sales and new to brand buyers for dealers and OEMs.

“The beauty in this partnership is that we can inextricably follow the consumer’s purchase journey across social channels to further validate the source that led to a sale,” said David Metter, President of AutoHook powered by Urban Science. “With consumer engagement metrics rising on social media, this partnership is the ideal opportunity to provide additional ROI to dealers without charging integration fees.”

Dealers typically incur a cost when two vendors integrate their technologies with one another, but that is not the case with AutoHook’s API Partner Program. This is the type of partnership that benefits both dealers and online vehicle consumers. “There are two main reasons why this partnership just makes sense and is what dealers have been looking for. First, it provides an online incentive to a highly-engaged car shopper, in a social way. Second, as we know, dealers must track ROI, increase showroom visits, and increase sales. As the first social media agency to bring an ROI platform to market, SOCIALDEALER understands defining ROI. This is the next level of attribution that no one else in market is providing, and why we chose to partner with AutoHook," says Sean Seltzer, CEO of SOCIALDEALER.

By integrating AutoHook's Open API into SOCIALDEALER’S Media platform, dealers now have a one-stop shop in offering incentives across all consumer touch points including their website, dynamic display pages, lead ads, and Messenger AI, all through Facebook’s ad platform.

About AutoHook, powered by Urban Science
AutoHook, powered by Urban Science provides private incentive offers that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.

About SOCIALDEALER
SOCIALDEALER is a leading provider of social media marketing and reputation management, as a full-service agency and development center. The leadership team of Joe Castle and Sean Seltzer are true car guys, and dealers, both having over 20 years experience in the industry not only with their vast knowledge of automotive social technology, but also dealership operations and OEM executive management.

For more information contact us at http://www.socialintegration.com or call 866-673-7887.

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017

AutoHook has taken the first official step towards unifying quality data to improve sales attribution metrics and validate marketing initiatives for both dealers and manufacturers - while allowing preferred technology providers and agencies to simultaneously “ride the rails.”

“Our goal is to create one railroad system, fueled by the data that vitalizes all partner solutions in order to unite the automotive universe and change it for the better,” says David Metter, President of AutoHook powered by Urban Science. “In a world where everyone charges to be connected, we want to be the player to not charge so that we can connect stronger.”

Dealers typically have to pay a fee for vendors to integrate with other providers. AutoHook is opening their API for the purpose of sharing information for the benefit of all parties involved. Today’s dealerships fight a collective battle against two ongoing challenges that waste time, energy and money. The largest pain point being the overwhelming lack of access to accurate, timely sales data. The second problem is the disconnects, or holes in communication that form when two vendors don’t work properly together, thus creating cracks in the industry’s ability to attribute sales to a single source.

“There are a million different ways to drive traffic into a dealership, but there’s only one showroom. AutoHook has laid the redemption rails within thousands of dealerships across the country, serving multiple manufacturers and it’s time to open this up to further assist our dealer and OEM clients,” adds Metter.

Since 2011, AutoHook has served the industry by accurately driving and measuring showroom visits through their private test drive incentive platform. In 2015, AutoHook was acquired by Urban Science and has since had access to near real-time sales performance data, allowing them to provide the industry’s most reliable and up-to-date attribution metrics. Vendors will have free access to AutoHook’s API along with their showroom visit attribution reporting. In addition, they can utilize AutoHook’s unique code generation technology in order to track specific user behavior. Participants will also have the option to access AutoHook's unrivaled sales match validation data.

By providing free, open access to their API, AutoHook plans to create beneficial alliances that will improve conversion rates, lead generation, attributable showroom traffic, and performance reporting for all partners.

About AutoHook, powered by Urban Science 
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.

PERQ Partners with AutoHook to Increase Website Conversion for Dealers

This partnership includes the integration of PERQ'S high-engaging FATWIN platform with AutoHook's high-converting incentive solutions and sales match attribution data, powered by Urban Science.

INDIANAPOLIS, Jan. 18, 2017 /PRNewswire/ -- AutoHook, powered by Urban Science has partnered with PERQ, specialists in personalized, interactive web engagement technology, to deliver auto dealers a one-two punch when it comes to engaging and converting website traffic. The partnership also enables enhanced lead attribution by streamlining actionable automotive data and reporting.

AutoHook's test drive incentives will be integrated into the FATWIN platform, at no additional cost to dealer clients, and will further enhance the conversation between consumers and dealers, influencing in-market buyers to engage with dealerships through test-drive incentives and customizable offers.

"PERQ has an impressive reputation among the dealers we were already working with, and we recognize they are creating great conversion tools for dealers and their websites," said David Metter, president of AutoHook, powered by Urban Science. "We look forward to a successful partnership and driving unprecedented results for our combined clients."

The new partnership is particularly synergistic because both AutoHook and PERQ focus on targeting customers with precisely relevant experiences/information and offers/incentives based on real time consumer information and behavior. 

PERQ's FATWIN Web Engagement platform converts static Calls To Actions (CTAs), such as banners and buttons, and lead forms into customized, relevant, interactive conversations with online shoppers. PERQ is able to capture five times the amount of data points on online auto customers, helping dealerships better engage with, and convert, website shoppers into showroom buyers - and has already generated over two million leads through its more personal, collective website experience. 

The partnership also facilitates integration between PERQ's FATWIN Web Engagement platform and AutoHook's sales match data, giving dealers and OEMs the power to attribute all showroom visits and sales to a single campaign. AutoHook's incentive solutions are proven to drive incremental leads and sales, while delivering show rates of up to twice the national average.

"We're thrilled to integrate our FATWIN platform with AutoHook's powerful incentive engine," said Andy Medley, co-founder and president of PERQ. "The integration helps us supercharge FATWIN's already interactive and engaging experience while providing solid lead attribution through AutoHook's showroom and sales match data - and, most importantly, driving more leads and showroom visitors to our dealer clients."

About PERQ
PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ's brands have been named to the Inc. "500 Fastest Growing Companies in America" list on three separate occasions.

About AutoHook, powered by Urban Science (http://www.DriveAutoHook.com)  
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook's ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723
Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

*SOURCE: NEWS PROVIDED BY PERQ

FCA Customer First Award for Excellence

The 2016 FCA Customer First Award for Excellence recipients consist of an inaugural group of 124 Chrysler, Jeep, Dodge, Ram and FIAT stores across the country. By achieving this elite status, these FCA US LLC dealerships have been recognized by consumers as the foremost leaders in customer sales and service experience. FCA US created the Customer First Award for Excellence with its dealer partners in conjunction with J.D. Power to elevate customer satisfaction within their dealerships. This award specifically recognizes excellence in the sales and service experience, employee training, as well as facility condition.

Dealers in this initial group completed all of the required program goals from January 1st to June 30th. The second group of award winners will be announced in early 2017 when they complete their certification requirements. (PRN)

A special kudos goes out to the AutoHook customers that have earned the highest level of Customer Experience Recognition from FCA US LLC. We are honored to work with these award-winning stores and dealer groups.

• Atlantic Dodge Chrysler Jeep, Inc. – St. Augustine, FL
• Heritage Chrysler Dodge Jeep Ram Owings Mills – Owings Mills, MD
• Cole Chrysler Jeep Dodge, LLC – Marshall, MI
• Dover Dodge Chrysler Jeep – Rockaway, NJ
• Franklin Sussex Auto Mall – Sussex, NJ
• Freehold Dodge – Freehold, NJ
• Nielsen Dodge Chrysler Jeep Ram – East Hanover, NJ
• Fox Chrysler Dodge Jeep – Auburn, NY
• Towne Chrysler Dodge Jeep – Hamburg, NY
• Bud’s Chrysler Dodge Jeep – Celina, OH
• Outten Chrysler Dodge Jeep Ram – Hamburg, PA
• Rotolo’s Dodge Chrysler Jeep – Charleroi, PA
• Sheboygan Chrysler Center – Sheboygan, WI

To learn more about how AutoHook drives increased customer satisfaction, click here.

For the complete list of FCA dealers recognized, read the Press Release here: FCA US Announces First Dealerships to Earn Customer First Award for Excellence

A Very Special Year-End Salute

From David Metter | President, AutoHook

There are two questions that have been asked of me several times over the past few months during my time speaking at conferences, interacting with clients, and hanging out within our family and friend circles. The first one pertains to our recent acquisition by Urban Science and the second one is connected more to the holiday season that is currently upon us. If you know me, I have never been one to shy away from a question and have enjoyed answering them so much that I thought I would make it the focus of my annual AutoHook year-end salute.  

So let's tackle the first one.  

1. How is the recent acquisition going and what does this mean for AutoHook and its clients?

The best way I can describe the AutoHook purchase and transition into the Urban Science company and culture: refreshing. When you have multiple companies that want to acquire your “baby,” it makes you feel good. That feeling quickly leaves you as the process gets maddening. Things never move as quickly as you want, and business people do strange things. I was fortunate to be connected to a number of “mentors” who had gone through this process and helped me to stay focused and calm (most of the time) as we made decisions on where we would best fit as a team and solution set. I can confidentially say that Urban Science was the perfect fit not only for us at AutoHook, but also for our clients and new prospects looking to drive customers into their showroom and increase sales in 2016. Anytime you can align the industry’s best data provider with near real-time data on car sales, lead scoring and enhancement solutions, customer service history, (I can go on and on) and marry it up with the industry-leading execution engine that works on websites, mobile, third party sites, email, and social channels, it sets the stage for great success in 2016. A few of our OEM clients are already reaping the benefits of the acquisition, and our enhanced dealer solutions aren’t far behind. This was my ultimate goal and what I wanted to do when I was the CMO at MileOne, but had to get a bunch of vendors to work together with the limited, fragmented data available at the time. This is an exciting time for us as we have already established great solutions and built and maintained one central rail system that a manufacturer, agency, dealer group, or single franchise dealership could utilize with multiple vendors. The entire AutoHook team came along for what should be a great ride. Check out the video to see how Urban Science and AutoHook plan to execute for you in the coming year.  

Now, on to the second question.  

2.  What am I thankful for this holiday season? 

First & foremost, I am thankful for my faith in God. I know that's not the PC thing to add to an industry newsletter, but it is the absolute truth. It has changed me and allowed me to serve others well instead of serving myself. Second, I am certainly thankful for my wife, Loni, who was my main sounding board during the 127 day due diligence period. As some of you know, she is an industry veteran as well. It's nice to have someone who can empathize with the day-to-day curve balls that the car business can throw at you. Speaking about the car business, I am very thankful for the industry that we work in. It has blessed me beyond anything I could have ever imagined when I started selling cars at Dave Dennis Jeep, Mazda, VW in 1990. It has provided for my family beyond our needs, allowed me to build multiple technologies, meet and work with some unbelievably intelligent people, and have the ability to help others build and enhance their careers on both the dealer operations and automotive technology sides of the business. If I left the industry right now, I would feel fulfilled...

But that’s not going to happen. Most technology transactions are an exit strategy. This was always positioned as a growth move and just three months in, the evidence is starting to show. The AutoHook and Urban Science teams are already synergistic. The product roadmap includes four new or integrated solutions (one of which has already been built), and we are firing on all cylinders. If you are a student of our industry, you know that this rarely, if ever, happens in three months, let alone in the first year. But the proof will be in our offerings, the data evidence, and the support of our customer base. Keep an eye on our process. You won’t be disappointed.  

On behalf of the entire AutoHook team, I would like to wish you, your family, and your work colleagues a very happy, healthy, successful  Holiday Season, and a safe and wonderful New Year!  

Sincerely,

David Metter

Want to hear more about the AutoHook acquisition? Watch the video interview highlights with David Metter & Rod Wright.