AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017

AutoHook has taken the first official step towards unifying quality data to improve sales attribution metrics and validate marketing initiatives for both dealers and manufacturers - while allowing preferred technology providers and agencies to simultaneously “ride the rails.”

“Our goal is to create one railroad system, fueled by the data that vitalizes all partner solutions in order to unite the automotive universe and change it for the better,” says David Metter, President of AutoHook powered by Urban Science. “In a world where everyone charges to be connected, we want to be the player to not charge so that we can connect stronger.”

Dealers typically have to pay a fee for vendors to integrate with other providers. AutoHook is opening their API for the purpose of sharing information for the benefit of all parties involved. Today’s dealerships fight a collective battle against two ongoing challenges that waste time, energy and money. The largest pain point being the overwhelming lack of access to accurate, timely sales data. The second problem is the disconnects, or holes in communication that form when two vendors don’t work properly together, thus creating cracks in the industry’s ability to attribute sales to a single source.

“There are a million different ways to drive traffic into a dealership, but there’s only one showroom. AutoHook has laid the redemption rails within thousands of dealerships across the country, serving multiple manufacturers and it’s time to open this up to further assist our dealer and OEM clients,” adds Metter.

Since 2011, AutoHook has served the industry by accurately driving and measuring showroom visits through their private test drive incentive platform. In 2015, AutoHook was acquired by Urban Science and has since had access to near real-time sales performance data, allowing them to provide the industry’s most reliable and up-to-date attribution metrics. Vendors will have free access to AutoHook’s API along with their showroom visit attribution reporting. In addition, they can utilize AutoHook’s unique code generation technology in order to track specific user behavior. Participants will also have the option to access AutoHook's unrivaled sales match validation data.

By providing free, open access to their API, AutoHook plans to create beneficial alliances that will improve conversion rates, lead generation, attributable showroom traffic, and performance reporting for all partners.

About AutoHook, powered by Urban Science 
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.

PERQ Partners with AutoHook to Increase Website Conversion for Dealers

This partnership includes the integration of PERQ'S high-engaging FATWIN platform with AutoHook's high-converting incentive solutions and sales match attribution data, powered by Urban Science.

INDIANAPOLIS, Jan. 18, 2017 /PRNewswire/ -- AutoHook, powered by Urban Science has partnered with PERQ, specialists in personalized, interactive web engagement technology, to deliver auto dealers a one-two punch when it comes to engaging and converting website traffic. The partnership also enables enhanced lead attribution by streamlining actionable automotive data and reporting.

AutoHook's test drive incentives will be integrated into the FATWIN platform, at no additional cost to dealer clients, and will further enhance the conversation between consumers and dealers, influencing in-market buyers to engage with dealerships through test-drive incentives and customizable offers.

"PERQ has an impressive reputation among the dealers we were already working with, and we recognize they are creating great conversion tools for dealers and their websites," said David Metter, president of AutoHook, powered by Urban Science. "We look forward to a successful partnership and driving unprecedented results for our combined clients."

The new partnership is particularly synergistic because both AutoHook and PERQ focus on targeting customers with precisely relevant experiences/information and offers/incentives based on real time consumer information and behavior. 

PERQ's FATWIN Web Engagement platform converts static Calls To Actions (CTAs), such as banners and buttons, and lead forms into customized, relevant, interactive conversations with online shoppers. PERQ is able to capture five times the amount of data points on online auto customers, helping dealerships better engage with, and convert, website shoppers into showroom buyers - and has already generated over two million leads through its more personal, collective website experience. 

The partnership also facilitates integration between PERQ's FATWIN Web Engagement platform and AutoHook's sales match data, giving dealers and OEMs the power to attribute all showroom visits and sales to a single campaign. AutoHook's incentive solutions are proven to drive incremental leads and sales, while delivering show rates of up to twice the national average.

"We're thrilled to integrate our FATWIN platform with AutoHook's powerful incentive engine," said Andy Medley, co-founder and president of PERQ. "The integration helps us supercharge FATWIN's already interactive and engaging experience while providing solid lead attribution through AutoHook's showroom and sales match data - and, most importantly, driving more leads and showroom visitors to our dealer clients."

About PERQ
PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ's brands have been named to the Inc. "500 Fastest Growing Companies in America" list on three separate occasions.

About AutoHook, powered by Urban Science (http://www.DriveAutoHook.com)  
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook's ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723
Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

*SOURCE: NEWS PROVIDED BY PERQ

 

 

AutoHook® Announces Integration with Urban Science's Market Master™ for FCA Dealers

SEIZE EVERY CONVERSION OPPORTUNITY.

AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster™ for FCA. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new-to-brand.

AutoHook’s MarketMaster Integration Will:

  • Convert lost opportunities into showroom visits
  • Increase conversion rates and drive more sales
  • Diminish lost revenue
  • Help dealer’s gain market share and decrease pump-in sales
  • Incentivize and target buyers in key zip codes to visit the participating dealership

Dealer Results of a Recent Regional Campaign:

  • 36% of the targeted leads visited an FCA dealer showroom
  • 68% of leads that visited a showroom purchased an FCA vehicle
  • 65% did not previously own a RAM truck 

FCA Customer First Award for Excellence

The 2016 FCA Customer First Award for Excellence recipients consist of an inaugural group of 124 Chrysler, Jeep, Dodge, Ram and FIAT stores across the country. By achieving this elite status, these FCA US LLC dealerships have been recognized by consumers as the foremost leaders in customer sales and service experience. FCA US created the Customer First Award for Excellence with its dealer partners in conjunction with J.D. Power to elevate customer satisfaction within their dealerships. This award specifically recognizes excellence in the sales and service experience, employee training, as well as facility condition.

Dealers in this initial group completed all of the required program goals from January 1st to June 30th. The second group of award winners will be announced in early 2017 when they complete their certification requirements. (PRN)

A special kudos goes out to the AutoHook customers that have earned the highest level of Customer Experience Recognition from FCA US LLC. We are honored to work with these award-winning stores and dealer groups.

  • Atlantic Dodge Chrysler Jeep, Inc. – St. Augustine, FL
  • Heritage Chrysler Dodge Jeep Ram Owings Mills – Owings Mills, MD
  • Cole Chrysler Jeep Dodge, LLC – Marshall, MI
  • Dover Dodge Chrysler Jeep – Rockaway, NJ
  • Franklin Sussex Auto Mall – Sussex, NJ
  • Freehold Dodge – Freehold, NJ
  • Nielsen Dodge Chrysler Jeep Ram – East Hanover, NJ
  • Fox Chrysler Dodge Jeep – Auburn, NY
  • Towne Chrysler Dodge Jeep – Hamburg, NY
  • Bud’s Chrysler Dodge Jeep – Celina, OH
  • Outten Chrysler Dodge Jeep Ram – Hamburg, PA
  • Rotolo’s Dodge Chrysler Jeep – Charleroi, PA
  • Sheboygan Chrysler Center – Sheboygan, WI

To learn more about how AutoHook drives increased customer satisfaction, click here.

 

For the complete list of FCA dealers recognized, read the Press Release here: FCA US Announces First Dealerships to Earn Customer First Award for Excellence

AutoHook® Announces Integration with Urban Science's Market Master™ for Ford & Lincoln Dealers

SEIZE EVERY CONVERSION OPPORTUNITY.

AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster™ for Ford and Lincoln. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new-to-brand.

AutoHook’s MarketMaster Integration Will:

  • Convert lost opportunities into showroom visits
  • Increase conversion rates and drive more sales
  • Diminish lost revenue
  • Help dealer’s gain market share and decrease pump-in sales
  • Incentivize and target buyers in key zip codes to visit the participating dealership

Dealer Results of a Recent Regional Campaign:

  • 460 more sales opportunities per year, per Ford Dealer
  • 39% of the targeted leads visited a Ford showroom
  • 72% of leads that visited a showroom bought a Ford vehicle
  • 67% did not previously own a Ford vehicle 

AutoHook, Powered by Urban Science Wins Automotive Website Award for Marketing Solutions

AutoHook Suite of Solutions Wins Automotive Website Award For Fourth Consecutive Year.

Detroit, MI - AutoHook, the premium provider of lead-generating incentive solutions for automotive dealers and manufacturers today announced that its suite of marketing products have received an Automotive Website Award in the category of Marketing Solutions.

This year, the 2016 Automotive Website Awards took place just before the National Automobile Dealers Association Convention. The Wynn Las Vegas hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers and one individual.

“AutoHook is continuing to help OEMs by providing test drive campaigns at a national or regional level. They also provide partner agencies to deliver results as well. With over 7,000 dealers in their network and over 750,000 showroom visits in their short life, the product is very impressive and should be taken seriously,” said Brian Pasch, CEO of PCG Consulting, Inc.

The AutoHook Suite of Solutions includes Web2Show, a tool that converts traffic from the dealer's website into more showroom visitors. Prospects that visit the dealer's site are invited to choose a gift, redeemable only by visiting their store. Lead2Show, a tool that maximizes dealers’ third party leads using advanced scoring via data partners, such as Polk and Dataium, to identify the highest intent to buy customers. Mobile2Show, a best in class mobile targeting and showrooming solution that targets competitive dealership/brands in the mobile environment, both on the dealer's site as well as on other local and regional sites. Mobile2Show drives prospects away from competitors and into the dealership's showroom.

“We couldn't be happier about winning the AWA award for the 4th year in a row. It's always a good feeling, considering AutoHook is less than 5 years old, to see our hard work recognized within the industry. We pride ourselves on being a company that looks forward and to stay progressive in our focus of conversion and attribution for manufacturers and dealers," said David Metter, president of AutoHook.

To learn more about any of the AutoHook Solutions, visit: http://www.DriveAutoHook.com

About AutoHook

AutoHook uses an innovative blend of digital marketing, data science, execution, and their award-winning sales attribution engine to drive the highest intent to buy customers straight into dealer showrooms. AutoHook offers time-sensitive, high value "hooks" to selected prospects that can only be redeemed in-store. No other digital endeavor has come close to mastering their ability to attribute nearly 100% of showroom visits and sales to a single campaign while delivering show rates of up to twice the national average.

AutoHook provides dealers, OEMs, and agencies the power to offer customizable, real-time incentives to prospective buyers on dealer websites, email, third-party sites, direct mail, digital advertising, social channels, call centers, and most importantly, on mobile! Combining AutoHook’s incentive-based solutions with Urban Science’s unrivaled wealth of data, analytics, and industry expertise has resulted in driving higher lead conversion at a significantly lower cost-per-sale. Drive Website Traffic. Drive Leads. Drive Showroom Traffic. Drive the Experience. Drive Sales at DriveAutoHook.com.

For more information about AutoHook and AWA winners visit http://awa.autos/20160401-marketing-solutions-awa-winner-autohook-powered-urban-science/

AutoHook and Carfax Partner to Drive More Online Shoppers to Dealer Lots

DETROIT, MI (PRWEB) FEBRUARY 25, 2016

AutoHook, Powered by Urban Science, has officially announced the launch of their partnership with Carfax®. People shopping for used cars on Carfax.com will now receive extra incentives from select dealers to visit their showrooms for a test drive.

The partnership includes the integration of AutoHook’s incentive solutions into the vehicle details pages of Carfax Used Car Listings. The program is currently available to AutoHook customers that also are Carfax Advantage® Dealers with Used Car Listings. This comes at no additional charge to mutually subscribing dealerships and there is a simple form to opt-in.

New dealer and OEM clients of AutoHook that are already Carfax Advantage Dealers on Carfax Used Car Listings will be added to the integration during the initial setup process. Dealerships are only responsible for paying for redemptions (actual showroom visits) and AutoHook takes care of the entire incentive fulfillment process.

Following the September 2015 acquisition of AutoHook to global data giant, Urban Science, and the January 2016 launch of the all-new DriveAutoHook.com, the alliance came at a perfect time for AutoHook customers. Dealers will see additional benefits of working with the digital conversion experts, as the company is the only one in the space capable of attributing conversions to sales in near real-time.

“This industry has seen so many disruptions over the years, beginning with CRMs, then the Internet, and now with mobile. I am honored to say AutoHook has successfully disrupted the trend of declining lead conversion rates facing automotive today,” says David Metter, President of AutoHook. “Adding Carfax into this mix opens doors for further increasing both conversions and showroom visits for dealers and OEMs, attributing those clicks all the way to a sale - and it will bring more value to consumers during their research process.”

AutoHook continues to show their multidimensional business model while leveraging Urban Science’s unmatched data resources. By adding AutoHook’s technology into Carfax’s Used Car Listings, shoppers are incentivized to take the next step from viewing inventory online to connecting with the selling dealer and visiting their store for a test drive. The integration helps dealerships brand consistently across multiple platforms and ultimately increase conversions, leads, walk-ins and sales.

“Dealers choose to be on Carfax.com because it connects them with more qualified, down-funnel shoppers,” said Larry Gamache, Communications Director at Carfax. “Combining the added incentive dealers can offer through AutoHook’s test drive solution with the many unique benefits people already get from shopping on Carfax.com further increases the likelihood of a sale.”

For qualified AutoHook dealerships that are already Carfax Advantage Dealers with Used Car Listings, there is a simple “opt-in” process, consisting of a quick form to get set up. This comes at no additional fee, only a further benefit to AutoHook’s rapidly growing client base.

Dealers can opt in to the program here or contact AutoHook Dealer Support at DealerSupport(at)UrbanScience(dot)com.

About AutoHook (http://www.DriveAutoHook.com)

AutoHook uses an innovative blend of digital marketing, data science, execution, and their award-winning sales attribution engine to drive the highest intent to buy customers straight into dealer showrooms. AutoHook offers time-sensitive, high value "hooks" to selected prospects that can only be redeemed in-store. No other digital endeavor has come close to mastering their ability to attribute nearly 100% of showroom visits & sales to a single campaign while delivering show rates of up to twice the national average.

AutoHook provides dealers, OEMs, and agencies the power to offer customizable, real-time incentives to prospective buyers on dealer websites, email, third-party sites, direct mail, digital advertising, social channels, call centers, and most importantly, on mobile! Combining AutoHook’s incentive-based solutions with Urban Science’s unrivaled wealth of data, analytics, and industry expertise has resulted in driving higher lead conversion at a significantly lower cost-per-sale. Drive Website Traffic. Drive Leads. Drive Showroom Traffic. Drive the Experience. Drive Sales at DriveAutoHook.com.

About Carfax (http://www.carfax.com
Carfax, a unit of IHS Inc., is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by 30,000 dealerships to help acquire, advertise, retail and service used cars using innovative services like Carfax Used Car Listings and myCarfax. Carfax is an essential part of 36 manufacturer Certified programs, is integrated into hundreds of acquisition and inventory management tools, and featured on thousands of automotive websites. Become a Carfax Advantage® dealer and see how Carfax helps your dealership win at http://www.carfaxonline.com. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today’s business landscape.

AutoHook Launches All-New DriveAutoHook.Com

 

Detroit, MI – Date: 01/26/2016 – AutoHook, Powered by Urban Science today announced the official launch of their all-new website URL, DriveAutoHook.com.

The rebrand came shortly after the late 2015 acquisition of AutoHook, formerly a division of HookLogic, to global automotive data and consulting company, Urban Science.

AutoHook has grown significantly since their first products hit dealer showrooms in 2011. Backed with the additional resources and industry-best data available within Urban Science, AutoHook was due for a fresh, upgraded platform that would highlight what differentiates their technology for OEMs, dealerships, and agency partners. Thus, DriveAutoHook.com was born.

“We had to sit down and really dissect the elements and all the moving parts that define the multi-faceted formula that is AutoHook. At our absolute core, we drive conversion on sites, drive buyers into dealer showrooms, and drive sales; it’s that simple,” says David Metter, President of AutoHook.
“We are able to do this, helping OEMs by building a redemption network with dealers and making both happy with the results. In addition, their agency partners can ‘ride the rails’ on behalf of their OEM and dealers. All of these opportunities are accompanied by the attribution data, powered by Urban Science, to prove out the return on investment,” adds Metter.

AutoHook’s rapidly growing product suite has expanded well into the OEM and Tier II levels and has already experienced an upsurge of attention across dealer rooftops, and through further integrations with industry agency and vendor partners. DriveAutoHook was the most fitting URL to fuel the company’s 2016 efforts to better service both their existing and expanding client base.

The new website features an entirely recharged concept and design, including specific pages and content devoted solely to dealers, OEMs, or partner clients. The site aims to drive visitors into one of these three buckets. As for current AutoHook subscribers, the new URL signifies the beginning of a more beneficial relationship, with more integrations and solutions already in beta testing that will be released starting in the 2nd quarter of 2016.

“When you have the assets to drive great sales data, inventory data, and lead data, combined with the ability to execute with that data, it drives a higher intention buyer into a showroom, and the validation comes when these shoppers purchase cars,” says Metter.

 

The competition for dealerships is only going to intensify over the next year. Consumers are shopping digitally now more than ever and in many cases, lead and showroom conversion rates are down. Thankfully, AutoHook continues to demonstrate success in reversing this trend with their targeted incentives that drive higher conversion rates, showroom visits, and sales.

 

About AutoHook:

AutoHook uses an innovative blend of digital marketing, data science, execution, and their award-winning sales attribution engine to drive the highest intent to buy customers straight into dealer showrooms. AutoHook offers time-sensitive, high value "hooks" to selected prospects that can only be redeemed in-store. No other digital endeavor has come close to mastering their ability to attribute nearly 100% of showroom visits & sales to a single campaign while delivering dealership showroom visit rates of up to twice the national average.

AutoHook provides dealers, OEMs, and agencies the power to offer customizable, real-time incentives to prospective buyers on dealer websites, email, third-party sites, direct mail, digital advertising, social channels, call centers, and most importantly, on mobile! Combining AutoHook’s incentive-based solutions with Urban Science’s unrivaled wealth of data, analytics, and industry expertise has resulted in driving higher lead conversion at a significantly lower cost-per-sale. Drive Website Traffic. Drive Leads. Drive Showroom Traffic. Drive the Experience. Drive Sales at DriveAutoHook.com.