;

HookLogic To Be Integrated Into ROI-BOT Dashboard

Matthew O'Such of ROI-BOT announced that dealer reporting from HookLogic will be integrated into the ROI-BOT dashboard.  HookLogic joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide to dealers. Specifically, ROI-BOT will increase the visibility of the ROI generated by HookLogic's AutoHook redemptions and other important metrics.

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more. ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

For additional information visit: http://www.roi-bot.com

GM iMR Approval for Mobile2Show, Lead2Show & Web2Show

Today.. we are announcing that GM has approved Mobile2Show, our new mobile targeting and showrooming solution.

“We’re pleased that our Mobile2Show, Web2Show and Lead2Show solutions have been approved for GM’s iMR turnkey matching,” said David Metter, president of automotive for HookLogic. “It further validates what thousands of dealers already know: HookLogic drives the highest-intent buyers into their showrooms, making their job of selling a car easier. Even more, having the ability to attribute a showroom visit and a sale back through our Polk attribution reporting gives GM dealers great power.”

GM previously approved our Web2Show and Lead2Show and are extremely excited to be offering Mobile2Show solution to their dealers as well.

Buick, Cadillac, Chevrolet and GMC dealers who use our AutoHook’s Suite of Solutions currently drive a very low average cost-per-lead, cost per-showroom visit and a cost per sale. And matching funds drive those costs even lower in real terms, by, in effect, splitting the cost per lead between automaker and dealer.

What is Mobile2Show?

Web2Show is our new solution that intelligently delivers incentives to people who display in-market behavior and meet certain targeting criteria. It helps dealers to conquest customers away from a the competition and into their showroom. The new responsive design enables the display of a call to action on mobile devices or the dealer’s mobile site. Once clicked, the incentive is delivered by email or text message and the customer is promptly connected to the dealership through the e-delivery of driving directions, or via phone.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit:http://www6.hooklogic.com/autodemo. And to find out more about this GM iMR turnkey program call: 855-lead-2-show (855-532-3274).

Another Automotive Website Award for Innovation

We did it again!

The Hooklogic AutoHook team once again received an Automotive Website Award for Marketing Innovation. GO TEAM!!

AWA AWARD HOOKLOGIC FINAL CHOICE
AWA AWARD HOOKLOGIC FINAL CHOICE

The Automotive Website Awards is an annual ceremony held by PCG Consulting that honors the best of the best for automotive dealers.

This year, the 2015 Automotive Website Awards took place just prior to the NADA. The City Club of San Francisco hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers.

"AutoHook by HookLogic showed some very impressive results, generating showroom traffic with a historical 60 percent conversion rate. For that, and the many features in their marketing suite, they have been awarded with a Marketing Innovation Award. Congratulations to HookLogic for receiving this honor," said Brian Pasch, CEO of PCG Consulting, Inc.

HookLogic's AutoHook Suite of Solutions provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks.

The AutoHook Suite of Solutions includes:

Web2Show, a tool that converts traffic from the dealer's website into more showroom visitors. Prospects that visit the dealer's site are invited to choose a free incentive, redeemable by visiting their showroom.

Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers.

The newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer's site as well as other local and regional sites, and drives prospects away from competitors and into the dealership's showroom.

"It's a real honor to receive our third AWA in as many years," said David Metter, president of automotive for HookLogic. "We continue to innovate and offer our dealers and OEM partners the most cutting-edge technology to drive more in-market shoppers into their showrooms. With the release of Mobile2Show, and further innovation in the pipeline, I look forward to what 2015 has to offer."

To schedule a demo or to learn more about any of the AutoHook Suite of Solutions, visit:   http://www6.hooklogic.com/autodemo

HookLogic Launches Mobile2Show

mobile2show_video_showrooming.png

HookLogic Helps Auto Dealers Conquest Customers Away From Competitors New York, NY— January 21, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the launch of Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

“Mobile usage has become an important part of the car buying process. Over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. And two thirds of those will leave that dealership and visit another store within a day. This is called showrooming. Now, more than ever, dealers need a mobile strategy,” said David Metter, president of automotive for HookLogic.

Mobile2Show "Showrooming" Solution from David Metter on Vimeo.

Mobile2Show helps dealers to conquest customers away from a competitor’s dealership and into their showroom. Its responsive design enables the display of a call to action on mobile devices or the dealer’s mobile site. Once clicked, the incentive is delivered by email or text message and the customer is promptly connected to the dealership through the e-delivery of driving directions, or via phone.

HookLogic’s user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive. Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer. Mobile2Show is the first true automotive showrooming solution tied to HookLogic’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well.

Should the customer fail to visit the dealership’s website while showrooming, HookLogic’s dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile. Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer...

“Our dealers and OEM partners can protect their own backyard, conquest around competitor’s dealerships, and even retarget opportunities,” said Metter.

Mobile2Show is the latest addition to the AutoHook Suite of Solutions which includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. And Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers.

To schedule a demonstration of Mobile2Show or any of the AutoHook Suite of Solutions at NADA 2015, January 23-25, or at any time, click here and fill out the quick form.

 

Hooklogic Launches New Web-to-Show & Virtual Incentives

We have some BIG NEWS to announce. Two announcements matter of fact!

[video width="836" height="555" mp4="http://leadtoshow.com/wp-content/uploads/2014/12/2014-12-03_22-42-17.mp4"][/video]

Hooklogic Launches New Overlay & Virtual Incentives.

The New and Improved Web-to-Show Overlay:

After several months of  A/B performance testing, we are ECSTATIC to be introducing our biggest design change for Web-to-Show. After years of utilizing our current highly effective Web-to-Show overlay design, we have re-worked it from the ground up.

The new overlay is more sleek, more user friendly with improved performance. During the initial testing phase, the improved Web-to-Show resulted in more 1st party leads from your own dealership website with ultimately more shows.

Get to know the new features:

  • Easier navigation
  • New look and feel
  • Carousel style rotation of gift card selections

An overall seamless experience for the consumer. Watch the video above!

On Monday, December 8th, 2014 (Today) we will be rolling out the new and improved Web-to-Show and Virtual Incentives out to each of our dealer clients. So be on the lookout!

Virtual Incentives:

Going forward your customers will receive the option of  Instant Virtual Incentive sent to their email or the standard shipped card (visa option only) in the mail. Our new Virtual Incentives offers the benefits of:

  • Instant Gratification for the Customer
  • Immediate Dealership Credibility
  • Customer is no longer asking ‘where is my card?’
virtual_incentives
virtual_incentives

If you have any questions about the new Web-to-Show or Virtual Incentives, please don’t hesitate to contact our support team with any questions.

HookLogic AutoHook Admin Portal Gets a Facelift

We are excited to announce that we have released new enhancements to your HookLogic admin portal. Starting on Wednesday, November 19th, 2014 when logging into your HookLogic AutoHook admin, you will see the new revamped interface. Get to know the benefits and features:

The all new HookLogic AutoHook Admin Portal Interface
The all new HookLogic AutoHook Admin Portal Interface

Benefits

  • Updated look and feel
  • More information to help your dealership be successful with HookLogic
  • Easier navigation

New Tools & Features

  • Key Performance Chart: The new dashboard provides a visual representation of six months of product performance.
  • News & Advice: The latest industry trends and articles as well as Hooklogic best practices will be compiled and at your fingertips in the portal
  • Reporting: All things related to reporting, including lead history, are located under one easy to find tab.
  • Sending Incentives: Issuing coupon codes and instant rewards and generating bulk coupons will be easier than ever as all three offerings are now located under one tab.

What You Should Know

  • The portal is still accessible right here on www.leadtoshow.com
  • Current logins and passwords will work with the new interface
  • The coupon redemption process is exactly the same as the previous

We have also put together a short yet informative video:

We hope you find the new Portal easier to use and more resourceful. If you have any questions or need any help related to ANYTHING HookLogic, please contact our support team - 1-855-LEAD-2-SHOW

David Metter Speaks on Execution

Screen-Shot-2014-11-05-at-9.50.38-PM.png

Execution 2.0: Everything that I know, I learned from selling cars.

That's the title of our own David Metter's session at this years 10th Annual Kain Automotive Digital Success Workshop. Can you believe it's next week already? 

Last year, David covered the 7 Step Program to Execution Excellence and how you can set yourself up for success for work, family, and life.

In this session, David will provide a deep dive into a few of these steps, including what motivates you, mentorship, and effective execution. He will also share some of his favorite life lessons, all learned while he was on the showroom floor selling cars.

Don’t miss this inspirational session at 3:00pm, Tuesday in the Main Room.

David Metter

If you still have yet to register for the 10th Annual Kain Automotive Digital Success Workshop, we would highly recommend you do so. There may be one or 2 tickets left if you're lucky. David Kain and the team put on one heck of a conference workshop.

Take a look at the full agenda for enticement.

 

SCHEDULE OF EVENTS

Monday, Nov. 10

Main Room 11:00 - 1:00 pm - Registration 1:00 - 1:30 pm - Welcome and Opening, David Kain, President, Kain Automotive

OFFICIAL WORKSHOP KICKOFF SESSIONS

Main Room 1:30 - 2:15 pm – Bill Wittenmyer, Partner, ELEAD1ONE

2:20 - 3:05 pm – Dave Hoffman, Account Manager, Google

3:05 - 3:30 pm – Break and Vendor Showcase

Rooms A & B  3:30 - 6:15 pm - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 4 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 3:30 - 4:05 pm – Amir Amirrezvani, Co-Founder, DealerOn

Room B

3:30 - 4:05 pm - Tracy Myers, Owner, Frank Myers Auto Maxx

Room A

4:10 - 4:45 pm - Ricky Lopez, Ecommerce Director of Crown Automotive Group & Beth  Walters, Southeast Regional Sales Manager, L2T Media

Room B

4:10 - 4:45 pm – Mike Haeg, Director of Business Development, Century Interactive

4:45 - 5:00 pm – Break and Vendor Showcase

Room A

5:00 - 5:35 pm – Kain Automotive Dealer Panel

Room B

5:00 - 5:35 pm - Ali Mendiola, Business Development Manager, Digital Retailing, Dealertrack

Room A

5:40 - 6:15 pm - John Malishenko, COO, Germain Motor Company

Room B

5:40 - 6:15 pm - Speaker TBD, Dealix

Main Room

6:30 - 8:00 pm Welcome Reception and Business Conversation Join us for a casual business conversation while you enjoy a rest and time with your friends after a  busy afternoon. Sponsored by CallRevu at the Downtown Hilton.

Tuesday, Nov. 11

Main Room

7:00 - 8:00 am – Breakfast, Morning Showcase and Breakfast Key Note Presentation, Christian  Salazar, Brand Manager, Dealer Fire

Main Room

8:00 - 8:15 am - Welcome and Opening – David Kain, President, Kain Automotive

Main Room

8:15 - 9:00 am - Todd Levy, Sr. Acct. Executive, Automotive, Twitter

Main Room

9:05 - 9:50 am – Jonathan Woelske, Culture Evangelist, Zappos.com

Main Room

9:50 - 10:20 am Break and Vendors Showcase

Main Room

10:25 - 11:10 am - John Ferrara, CEO, Nimble CRM

Main Room

11:15 - 12:00 pm - Jeremy Anspach, CEO, PureCars

Main Room

12:00 - 1:00 pm Lunch, Afternoon Showcase and Lunch Key Note Presentation,  Todd Smith, CEO, ActivEngage

Rooms A & B 1:05 - 2:20 pm – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 1:05 - 1:40 pm – Dean Evans, CEO, LotLinx

Room B 1:05 - 1:40 pm - Jon Budd, Senior Group Manager - New Media, Hyundai Motor America

Room A 1:45 - 2:20 pm - Gary Bang, VP & GM, Tampa Harley Group

Room B 1:45 - 2:20 pm - John Gottschalk, Senior Vice President of Customer Engagement, FordDirect

Main Room

2:25 - 2:55 pm Break and Vendors Showcase

Main Room

3:00 - 3:45 pm –David Metter, President, HookLogic

Main Room

3:50 - 4:35 pm - David Pyle, Senior VP of Sales, Autotrader & KBB

Main Room

4:40 - 5:15 pm - David Kain, President, Kain Automotive

Wednesday, Nov. 12

6:00 - 7:00 am Clients & Friends 1st ever “Digital Dash” fun run led by Terry Moore, Reed  Lallier Chevrolet

Main Room

7:00 - 8:00 am Breakfast, Morning Showcase and Breakfast Key Note Presentation,  Kimmye Bohannon, Owner, The Weekly Juicery

Main Room

8:00 – 8:45 am - Alex Vetter, Senior VP, Cars.com

Main Room

8:50 – 9:35 am – Jason Wiley, Director of Sales, Haystack Digital

Main Room

9:40 – 10:25 am - Chip King, Owner & Managing Partner, CallRevu

Main Room

10:25 - 10:45 am - Break and Vendors Showcase

Rooms A & B 10:45 – 11:20 am – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A

10:45 – 11:20 am – Nick Holliday, Area Manager – 22Squared

Room B

10:45 – 11:20 am – Ian Cruickshank, VP of Sales – Speed Shift Media

Main Room

11:25 – 12:25 pm – Lunch and Key Note Presentation and Vendor’s Showcase Mike Berg, Manager of SaleMove - Autobytel

Main Room Performance Acceleration Training Sessions – KainAutomotive Team 

12:25 – 1:10 pm – Tiea Roper & Jessica Kain, Kain Automotive

“Accelerated Internet / BDC Processes & Tactics Workshop”,

1:15 – 1:55 pm – David Kain & Chelsea Magee, Kain Automotive

Build your “Business Development Dealership” Main Room

2:00 – 2:30 pm - Best Idea Awards & Wrap Up Session, Jessica Kain & David Kain, Kain Automotive

Complete your action plans, door prizes, submit 2014 commitments and adjourn. The Prize for the  winner of the Best Idea Session will be a $1000 Sponsored by Dealertrack. Submit your ideas to Chelsea@kainautomotive.com.

How Showrooming has Changed the Way Dealers Sell Cars : Webinar

autohook webinarseries
autohook webinarseries

Webinar: How Showrooming has Changed the Way Dealers Sell Cars

Showrooming
Showrooming

Hint: A strong mobile presence is the key

Mobile has and will continue to impact the dealership landscape, especially on your showroom floor. Join David Metter in this important webinar as he discusses the topic of Showrooming and how it's influencing the consumer to either do business with you or your competition.

Here are a few key take-aways:

  • Discover what exactly is showrooming and its impact on your sales floor.
  • The importance of customizing your marketing efforts to meet the growing needs of mobile consumers
  • What mobile solutions must be used to keep from loosing out on sales

Join us on:

DATE: THURSDAY November 6, 2014 TIME: 3pm EST / 12pm PST (about 20-30 minutes long)

david-metter
david-metter

PRESENTERS:David Metter, President, HookLogic, Automotive

blueregisterbutton
blueregisterbutton

10th Annual Kain Conference

883e3c_b13188628af74371a647e0c4b279281a.jpg_srz_693_393_85_22_0.50_1.20_0.00_jpg_srz.jpeg

10th Annual Kain Conference

or 10th Annual David Kain Conference or 10th Annual Automotive Digital Success Workshop or 10th Annual KainAutomotive Digital Success Clients & Friends Workshop!

No matter what you want to call it, It's going to be a great one!

Not only with the HookLogic team be in attendance be we are also a Title Sponsor. It's hard not to sponsor such a great event.

The "Workshop" will consist of Advanced Processes, Tactics, Technology, Digital Marketing Strategies and Solutions for Internet / BDC Operations

Accelerate your internet sales performance beyond the basics through proven practices, cutting edge strategies and techniques that will differentiate your operation from your competitors. Learn how to build on your Internet / BDC operations blueprint and accelerate your performance, regardless of your level of experience. You’ll come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative Break-out of your comfort zone and leverage your abilities to serve your customers beyond their wildest expectations and enchant them with how you do business.

SCHEDULED SPEAKERS:

Each year David Kain hand selects the best speakers to present and this year is absolutely no exception!

  • David Pyle - Senior VP of Sales - Autotrader & KBB
  • Bill Wittenmyer - Partner - ELEAD1ONE
  • Amir Amirrezvani - Co-Founder - DealerOn
  • Dave Hoffman - Account Manager - Google
  • Alex Vetter - Senior VP - Cars.com
  • Jon Ferrara - CEO - Nimble CRM
  • Christian Salazar - National Sales Director - Dealer Fire
  • Jon Budd - Senior Group Manager - New Media - Hyundai Motor America
  • Mike Berg - Manager of SaleMove - Autobytel
  • Gary Bang - VP & GM of Tampa Harley Group
  • Dean Evans - CEO - LotLinx
  • Jason Wiley - Director of Sales - Haystak Digital
  • David Metter - President - HookLogic
  • Ricky Lopez - Ecommerce Director of Crown Automotive Group
  • Beth Walter - Regional Sales Manager - L2TMedia
  • Ali Mendiola - Business Development Manager, Digital Retailing - Dealertrack
  • Jonathan Wolske - Culture Evangelist - Zappos.com
  • Todd Levy - Sr. Acct. Executive, Automotive - Twitter
  • Patrick Workman - Client Partner, Global Marketing Solutions - Facebook
  • John Gottschalk - Senior Vice President of Customer Engagement - FordDirect
  • Tracy Myers - Owner - Frank Myers Auto Maxx
  • Todd Smith - CEO - ActivEngage
  • Jeremy Anspach - CEO - PureCars
  • Mike Haeg - Director of Business Development - Century Interactive
  • John Malishenko - COO - Germain Motor Company
  • Nick Holliday - Area Manager - 22squared
  • Ian Cruickshank - VP of Sales - Speed Shift Media

Plus a Dealer Panel & Fundamentals Workshops by The Kain Automotive Training Team!

SCHEDULE OF EVENTS

Registration will start at 11:00 am on November 10th and the Workshop will conclude at 3:30 pm on November 12th. Official Agenda will be released this week!

Event Sponsors Featured in the Vendors Showcase will be announced soon!

DO NOT miss out on this amazing opportunity to help your business excel through the latest Advanced Tactics, Digital Marketing Strategies, and Technologies that you can put to use immediately!

We hope to see you there!

Click here to register

Follow HookLogic AutoHook During The Driving Sales Executive Summit 2014

DSES_Logo
DSES_Logo
DSES 2014 - HookLogic
DSES 2014 - HookLogic

It’s been a year already. Hard to believe huh? Feels like only a few months ago the team was in Vegas for the last DSES.

Driving Sales Executive Summit (DSES) gets started on Sunday the 12th at the Belliago. Here’s the low down with all the info you need to know in relation to HookLogic AutoHook and DSES.

We Are The Official DSES Show Provider!

limo.jpg

Keeping to our tradition, HookLogic AutoHook will be your (dealers and partners) OFFICIAL “Show Provider” for DSES.

If you’re attending DSES 2014, we invite you take advantage of our complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12 at 8:00AM text 'vegaslimo' to 55678 for rides to and from the airport and to and from your Hotel and the conference. Limousine service will also be available up until 10:00pm each night of the event. Not only will you driving around is class, but our limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis and no reservations can be made in advance.  We hope you enjoy the HookLogic limousine service.

Party Time with Dealer.com

The Bank night club
The Bank night club

In typical high-class fashion, the crew at Dealer.com and DealerTrack will be hosting a Dealer Appreciation Party at The Bank Nightclub. All DrivingSales attendees are invited to enjoy food, drinks, and fun on us!

Where: The Bank Nightclub at Bellagio When: Monday, October 13, 7:30 – 9:30PM Who: Any dealer registered for DrivingSales. Just show us your badge at the door.

The party is Open to all DSES attendees. Guest only need to show their badge to attend. And since HookLogic is the official Show Provider, if you happen to need a ride to the Party? We Gotcha covered - text 'vegaslimo' to 55678.

hooklogic-logo.png
hooklogic-logo

Where to find HookLogic and the AutoHook Team

Not only are we the Official Show Provider for DSES but we are also a full sponsor of the event and will have our booth and team in full effect. Stop by the HookLogic AutoHook booth for some swag, to say hello, or to charge your phone using our complementary mobile phone charging station. And while you phone is charging, ask one of our product advocates for a quick DEMO of...

Connect with us at the Cabanas
Connect with us at the Cabanas

OEM and/or Agencies – tired of the stuffy meeting rooms and hallways? If you would like to meet up with the HookLogic team at our Cool Cabana to see what we have been working on – contact us to schedule time.

The HookLogic Cabana is located at the Bellagio, right outside in the pool area. Look for the large feather banner with the HookLogic logo.

We hope to see you at this years DSES, but if you’re not attending the conference this year or if you are and want to keep up with the HookLogic AutoHook team – follow us across the social channels..

Follow us on Twitter Like us on Facebook

See you next week at DSES! Safe travels.