So far we have introduced the 2014 Performance Analysis Reports for Volkswagen, Ford, Chrysler and Kia. And now here we have Toyota.
Purchase Analysis Report for Toyota dealerships:
51,911 Hooklogic Leads were generated and incentivized for our Toyota dealer clients during the months of 6/1/2013 – 5/31/2014
Of those incentivized leads, 16,296 walked into a Toyota dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 31% Lead-to-Show rate. This is more than twice the national average of 17%.
Toyota Sales Match Data
Of the 16,296leads that were incentivized and walked into this group of Toyota dealers for a test drive, 65% (7 out of 10) purchased a vehicle.
*This group of Toyota dealers are
closing HookLogic incentivized showroom ups at 65%
with an overall
Internet
lead closing ratio of 19%.
Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show
Toyota Performance Summary
- 51,911 Hooklogic Incentivized Leads
- 16,296 Walk-ins
- 31% Lead-to-Show rate
- 65% (7 out of 10) Purchase Rate
- 20% Internat Closing Ratio
- 72% Loyalty / Defection Rate
- 57% Conquest Sales Rate
Loyalty/Defection and Conquest Sales
The Loyalty/Defection rate for our Toyota dealer's is 72%. Meaning, of those customers that sent in a lead for a Toyota, bought a Toyota. Our Toyota dealers also have a 57% Conquest Sales Rate.
*A conquest sale occurs when a consumer purchases a Toyota product and did not already have a Toyota vehicle in their garage. Toyota average conquest sales rate: 44%.
Whether it’s a lead originating from your own dealer’s website, 3rd Party listings, Online Chat or our own HookLogic Web2Show, getting more in-market shoppers to show up at your dealership vs the competition, results in more sales opportunities and of course more sales.
If you're a Toyota dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.
