Chrysler Dealerships Using HookLogic – Performance and Results

So far we have introduced the Performance Analysis Reports for Volkswagen, Ford and Kia. Today we are publishing and reviewing Chrysler. Chrysler is another OEM that we have been working with for several years now.  At any given time we have several hundred Chrylser dealers using HookLogic, either directly or through a regional OEM campaign. Let's get to the good stuff:

Purchase Analysis Report for Chrysler dealerships:

Chrysler 2014 Hooklogic Performance


39,555 Hooklogic Leads were generated and incentivized for our Chrysler dealer clients during the months of  6/1/2013 – 5/31/2014

Of the 39,555 incentivized vehicle leads, 11,543 walked into a Chrysler dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 29% Lead-to-Show rate. This is more than twice the national average (17%) Show Rate on internet leads.

Chrysler Sales Match Data

Of the 11,543 leads that were incentivized and walked into this group of Chrysler dealers for a test drive, 64% (over 6 out of 10) purchased a vehicle.

This group of Chrysler dealers are closing HookLogic incentivized showroom ups at 64% with an overall Internet lead closing ratio of 19%.

Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show rate. A very important stat.

Chrysler Performance Summary

  • 39,555 Hooklogic Incentivized Leads
  • 11,543 Walkins
  • 29% Lead-to-Show rate
  • 64% (nearly 6 out of 10) Purchase Rate
  • 19% Internat Closing Ratio
  • 72% Loyalty / Defection Rate
  • 63% Conquest Sales Rate

Loyalty/Defection and Conquest Sales

The Loyalty/Defection rate for our Chrysler dealer's is 72%. Meaning, of those customers that sent in a lead for a Chrysler, bought a Chrysler product (Chrysler Dodge Jeep Ram). Our Chrysler dealers also have a  63% Conquest Sales Rate*A conquest sale occurs when a consumer purchases a Chrysler product and did not already have a Chrysler Dodge Jeep Ram vehicle in their garage. Chrysler average conquest sales rate: 44%. 

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your Chrysler Dodge Jeep Ram  dealership, you get more opportunities to make a sale.


If you're a Chrysler dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.