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dealer case study

Ciocca Subaru Closes AutoHook Leads at Over DOUBLE the Average Rate of All Other Lead Sources Two Years in a Row

In addition to the select models determined by SOA, Ciocca Subaru used AutoHook’s Web2Show solution to incentivize all new models in their inventory not covered by the program, allowing them to:

  • Boost performance of all new inventory by converting more VDP views into showroom visits

  • Customize the value of the incentive offers (ranging from $25-$65) based on their location’s unique needs, sales goals and specific models they needed to move

  • Increase offer amounts for models they wanted to target or in specific zip codes where they had the most opportunity to increase market share

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Click below to see the complete set of results and how we did it.

Planet Honda Sees Surge in Targeted Model Sales with TrafficView™ & AutoHook's Private Test Drive Offers

Planet Honda enlisted AutoHook to help improve their overall sales performance by executing the following goals:

  • Increase sales specific to the models that represented the most opportunity for their store

  • Re-engage lapsed leads over 90 days old and convert them into showroom visits

  • Identify and eliminate ineffective lead providers to reduce wasted marketing dollars and focus on the leads most likely to close

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Learn how this dealer increased their overall close rate by 60.5% despite a 30% reduction in lead volume!

Click below to see the complete set of results.