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alex jefferson

Part II: The Naked Truth Exposed [Paid Search, Retargeting & Budget Allocation]

Part II: The Naked Truth Exposed [Paid Search, Retargeting & Budget Allocation]

AutoHook’s nation-wide survey conducted over the last 3-months revealed the top five digital marketing topics dealers currently struggling with. These issues were addressed and exposed during Digital Dealer 21’s most jam-packed session, the Naked Truth. 

Part I: The Naked Truth Exposed [Social & Video Marketing]

Part I: The Naked Truth Exposed [Social & Video Marketing]

Three marketing powerhouses combined forces at DD21 for one of the most insightful sessions of the year, moderated by yours truly. The Naked Truth was a 50-minute dose of digital reality poured straight up. Our no-nonsense mission of tackling the ambiguous topics that shadow the automotive universe was such a success, every chair in the room was filled and attendees were lined up against the walls. Literally, we ran out of seats.