AutoHook and Carfax Partner to Drive More Online Shoppers to Dealer Lots


AutoHook, Powered by Urban Science, has officially announced the launch of their partnership with Carfax®. People shopping for used cars on Carfax.com will now receive extra incentives from select dealers to visit their showrooms for a test drive.

The partnership includes the integration of AutoHook’s incentive solutions into the vehicle details pages of Carfax Used Car Listings. The program is currently available to AutoHook customers that also are Carfax Advantage® Dealers with Used Car Listings. This comes at no additional charge to mutually subscribing dealerships and there is a simple form to opt-in.

New dealer and OEM clients of AutoHook that are already Carfax Advantage Dealers on Carfax Used Car Listings will be added to the integration during the initial setup process. Dealerships are only responsible for paying for redemptions (actual showroom visits) and AutoHook takes care of the entire incentive fulfillment process.

Following the September 2015 acquisition of AutoHook to global data giant, Urban Science, and the January 2016 launch of the all-new DriveAutoHook.com, the alliance came at a perfect time for AutoHook customers. Dealers will see additional benefits of working with the digital conversion experts, as the company is the only one in the space capable of attributing conversions to sales in near real-time.

“This industry has seen so many disruptions over the years, beginning with CRMs, then the Internet, and now with mobile. I am honored to say AutoHook has successfully disrupted the trend of declining lead conversion rates facing automotive today,” says David Metter, President of AutoHook. “Adding Carfax into this mix opens doors for further increasing both conversions and showroom visits for dealers and OEMs, attributing those clicks all the way to a sale - and it will bring more value to consumers during their research process.”

AutoHook continues to show their multidimensional business model while leveraging Urban Science’s unmatched data resources. By adding AutoHook’s technology into Carfax’s Used Car Listings, shoppers are incentivized to take the next step from viewing inventory online to connecting with the selling dealer and visiting their store for a test drive. The integration helps dealerships brand consistently across multiple platforms and ultimately increase conversions, leads, walk-ins and sales.

“Dealers choose to be on Carfax.com because it connects them with more qualified, down-funnel shoppers,” said Larry Gamache, Communications Director at Carfax. “Combining the added incentive dealers can offer through AutoHook’s test drive solution with the many unique benefits people already get from shopping on Carfax.com further increases the likelihood of a sale.”

For qualified AutoHook dealerships that are already Carfax Advantage Dealers with Used Car Listings, there is a simple “opt-in” process, consisting of a quick form to get set up. This comes at no additional fee, only a further benefit to AutoHook’s rapidly growing client base.

Dealers can opt in to the program here or contact AutoHook Dealer Support at DealerSupport(at)UrbanScience(dot)com.

About AutoHook (http://www.DriveAutoHook.com)

AutoHook uses an innovative blend of digital marketing, data science, execution, and their award-winning sales attribution engine to drive the highest intent to buy customers straight into dealer showrooms. AutoHook offers time-sensitive, high value "hooks" to selected prospects that can only be redeemed in-store. No other digital endeavor has come close to mastering their ability to attribute nearly 100% of showroom visits & sales to a single campaign while delivering show rates of up to twice the national average.

AutoHook provides dealers, OEMs, and agencies the power to offer customizable, real-time incentives to prospective buyers on dealer websites, email, third-party sites, direct mail, digital advertising, social channels, call centers, and most importantly, on mobile! Combining AutoHook’s incentive-based solutions with Urban Science’s unrivaled wealth of data, analytics, and industry expertise has resulted in driving higher lead conversion at a significantly lower cost-per-sale. Drive Website Traffic. Drive Leads. Drive Showroom Traffic. Drive the Experience. Drive Sales at DriveAutoHook.com.

About Carfax (http://www.carfax.com
Carfax, a unit of IHS Inc., is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by 30,000 dealerships to help acquire, advertise, retail and service used cars using innovative services like Carfax Used Car Listings and myCarfax. Carfax is an essential part of 36 manufacturer Certified programs, is integrated into hundreds of acquisition and inventory management tools, and featured on thousands of automotive websites. Become a Carfax Advantage® dealer and see how Carfax helps your dealership win at http://www.carfaxonline.com. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today’s business landscape.