;
 

DEALER FIRST TEST DRIVE PROGRAM DETAILS

Beginning April 1, 2020, the AutoHook National Test Drive Program will go from Hyundai-funded to dealer-funded. Hyundai Corporate will no longer be managing test drive campaigns on their dealers' behalf. In addition, AutoHook offers will no longer be located on Hyundaiusa.com. AutoHook is excited to take this opportunity to introduce The All-New DEALER FIRST Hyundai Test Drive Program - an initiative engineered to put the power in the dealers' hands, giving you complete control over your test drive campaigns and more customization options than ever before to better fit your unique sales goals.

  • YOU CHOOSE WHICH MODELS TO INCENTIVIZE - BOTH NEW & USED

  • YOU CHOOSE THE GEOGRAPHIES YOU WANT TO TARGET

  • YOU CHOOSE THE VALUE AND TYPE OF TEST DRIVE INCENTIVES

 

WHY AUTOHOOK?

Drive Traffic to Where it Matters Most: YOUR SHOWROOM

We know dealers have the best chance of converting a lead to a closed sale if they can get the customer in front of them in the showroom, which is the entire purpose of AutoHook's test drive incentives. Validated by the Urban Science® DataHub™, AutoHook is proven to deliver incremental lift in dealer website conversion, showroom traffic, new-to-brand buyers and most importantly, SALES.

PROVEN RESULTS

  • Up to


    20

    %


    Increase in


    Website Conversion


  • An Average of


    81

    %


    Exclusive Form Fills


    Incremental Leads


  • Up to


    43

    %


    Converted to


    Showroom Visits


  • Up to


    83

    %


    Increase in


    Incremental Sales


  • 78

    %


    New To


    Brand
    Buyers


 
 

WHAT THE DEALERS HAVE TO SAY

 
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“
Since beginning with AutoHook, our third party lead conversion rate has increased dramatically. Our website conversions have also increased using their web overlay incentives. We’ve been very happy with the level of support we get from the team, and we’re looking forward to continuing our relationship and seeing more great enhancements come down the pipeline.

Andrew DiFeo
President of the Hyundai Dealer Advisory Board, General Manager
Hyundai of St. Augustine
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“
“AutoHook really helps us get potential customers through the door. We have a lot of people show up as about 40% of those who fill out the offer on our website end up in our showroom. We know not every lead is a sale, but we have found a lot of success as just about every 1 in 5 customers purchases a car. Since the beginning of the year, this equals just under 9 extra sales a month! The program is easy to use and we hope to see it bring in more qualified buyers in the future.”

Dave Young
New Sales Manager
Mcdonald Auto Group Hyundai
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“
We’ve been using the AutoHook program for over two years, and it continues to help us drive in-market customers into our showroom. I include the test drive offers in all my outreach to potential customers to bring them in to see my team. We close our Internet leads at a 70-80% rate and AutoHook certainly contributes to those numbers. The gift card brings them to us, and our team’s customer service converts them into buyers. For those dealers who don’t use the AutoHook solutions to their fullest, you are missing out big time!

Carlos Lopez
Internet Manager
Cocoa Hyundai
 

AUTOHOOK dEALER SOLUTIONS

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Converts traffic from your website into more showroom visitors. Prospects that visit your site are invited to choose a free gift, redeemable by visiting your showroom.

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Maximizes your 3rd party leads using immediate scoring via data partners to identify and immediately target the highest intent to buy customers.

DEALER CASE STUDY: ROUTE 46 HYUNDAI

Check out how Route 46 Hyundai used AutoHook's add-on solutions to generate a 59% increase in sales and a 228% increase in ROI!

 

GET EVEN MORE ROI OUT OF YOUR HMA CAMPAIGN


In addition to offering test drive incentives on your new inventory pages, the all-new Dealer First Test Drive Program includes the ability to add test drive or purchase incentives to your pre-owned and CPO VDPs and SRPs.

  • Drive more pre-owned showroom traffic by targeting used vehicles

  • Increase the effectiveness of email or print campaigns

  • Convert more service visits by issuing coupons on demand

  • Use our 'Send Incentive' feature to incentivize customers on the spot

 

REQUEST A CONSULTATION OR LEARN MORE

Fill out the form to the right to get in touch with AutoHook's dedicated Hyundai Support Team.

Or please feel free to reach out directly:

  • Email: HyundaiSupport@UrbanScience.com

  • Phone: 855.532.3274








 


Hyundai Customer Demographics Survey

Ever wonder what kind of customers AutoHook sends into your showroom? Click below to download the results from our Hyundai Customer Demographics Survey.