David Metter Leading ZMOT Panel at 12th Digital Dealer Conference in Orlando

12th Digital Dealer Conference Orlando
12th Digital Dealer Conference Orlando

Are you tired of hearing that ZMOT is important to you and your dealership but not having a winning strategy to follow? Do you struggle with that elusive lead to show metric? On Wednesday April 4, 2012, HookLogic Automotive President David Metter will be moderating a panel discussion at the 12th Digital Dealer Conference & Exposition in Orlando where he and 4 other industry experts will discuss how to take your customer from that Zero Moment of Truth when they are engaged with your website or lead call-to-action and drive them into your showroom, providing your salespeople with the highest quality at-bat.

In this panel, Metter will combine great data from Google’s Automotive ZMOT study and apply it to real-world situations with our dealer panel. If you are interested in how progressive operators have figured out how to differentiate themselves in a highly competitive marketplace, you won’t want to miss this session.

On this panel are:

  • Tom White, Jr., General Manager, Suzuki of Wichita
  • David Kain, President, KainAutomotive.com
  • Andrew DiFeo, General Manager, Hyundai of St. Augustine
  • Shaun Kniffin, Director of Internet Sales & eBusiness development, Germain Motor Sales

Receive a $25 Best Buy Gift Certificate When You Visit Our Booth #414

If you are attending Digital Dealer and want to get a a sneak peek of HookLogic's AutoHook Suite of Products, including our new Web to Show 2.0 that supercharges your mobile websites and mobile apps, we would like to offer you a free gift.  Just visit www.leadtoshow.com/DD12 and fill out our simple form.  Then show up at Digital Dealer Booth #414 with your 8-digit code for your demo and we will redeem your coupon and show you how it all works.

About the Event

The last conference in Las Vegas drew more than 1,100 dealers and managers from almost every state and featured 94 sessions and workshops and more than 95 exhibitors. Combined, the last two Digital Dealer Conferences drew more than 2,100 registered dealers, GMs, sales managers, Internet sales managers, e-commerce directors, BDC/CRM managers, fixed operations managers, and pre-owned managers – every one of them there to learn more about Internet and technology-related issues from speakers and exhibitors.

The 12th Digital Dealer Conference & Exposition will continue to build on the learning and excitement from previous conferences with 94 sessions and even more emphasis on the cutting-edge topics for dealers and managers, such as using and managing social media to build business, online reputation management, effective website analytics, and more.

When: Tuesday April 3 - Thursday April 5, 2012

Where: The Rosen Shingle Creek Resort in Orlando, Florida

Save $100 on Registration: Visit the conference website www.digitaldealerconference.com for more information and to register online today. As a first-time dealer attendee, let Digital Dealer know we referred you by registering with the ID Code "DD12PEBHL" and receive a $100 discount off of the registration fee!