IHS Automotive Partners with HookLogic to Improve Digital Marketing, Vehicle Launch and Incentive Management

IHS Automotive, a global provider of strategic information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS), today announced that it has launched its Integrated Lead and Incentive Management solution in partnership with HookLogic.

This new solution offers OEM national sales companies improved web-based lead performance and incentive management as part of a larger audience analysis, targeting and activation service.

Doubling a dealerships average lead to show rate (showroom visits), at an average cost/sale of less than $75, the integrated solution improves lead performance and incentive management across vehicle launch and life-cycle marketing programs.  The solution combines industry-leading predictive models and lead scoring from IHS Automotive, with HookLogic’s multi-channel (traditional and digital) targeted incentives to drive an average close rate of 60 percent for incentive responders.

As part of a broader digital marketing and audience management solution, IHS predictive models span brand, make, model propensities, in-market, buyer preference and custom applications. IHS models target at a highly granular level, improving accuracy, relevance and overall campaign performance yield by 2 to 3 times.  Current plans are for quarterly updates to the standard model library.

“The IHS Automotive – HookLogic offering will give our customers “game-changing” capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, vice president of multi-channel marketing solutions at IHS Automotive.  “The solution has been delivering impressive results in early stage retail campaigns.  We are excited to now bring this unique and powerful capability to the entire automotive industry.”

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape.  IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

CallSource Adds IHS (Polk) Data to Sales Profit Management System

IHS Powerd by Polk Logo
IHS Powerd by Polk Logo

CallSource Automotive, provider of call management, marketing analysis and sales improvement services, today announced it has partnered with IHS (Polk) Automotive to add vehicle purchase insight to its patented Sales Profit Management (SPM) system.

The addition of IHS Automotive information and insight allows CallSource to provide its automotive dealer customers with reporting and analytics to show how many sales prospects ultimately buy at the dealership they called and how many are ultimately lost to competing dealerships and alternative brands. This data will allow CallSource to better identify and pinpoint how to improve their client’s call management processes and will help them to track improvements in performance over time.

callsource logo black
callsource logo black

“IHS Automotive purchase insight provides a key element in analyzing the results of our clients’ call management efforts,” said Andrew Price, president of CallSource Automotive. “Our patented SPM system provides a continuous loop of ongoing improvement for our dealers. The IHS Automotive insight is an important measurement of dealership performance that allows dealers to identify areas of profit leakage and improve their call management processes.”

The two organizations recently collaborated to measure the impact of CallSource’s DealSaver service.  When mishandled sales or service calls are identified, a text message alert is sent to the dealership so management can reengage the prospect. After a 90-day review of calls at nearly 500 dealerships, IHS Automotive found that more than 40 percent of customerswho purchased from the initial dealership they contacted came into the dealership following a DealSaver alert.

“Adding our analytics to CallSource’s SPM system provides some important metrics,” said Bob Sherman, director of sales and client services for IHS Automotive. “As in the case of the DealSaver analysis, we can validate that CallSource services are providing an immediate impact on a dealer’s bottom line. In addition, we can uncover important industry trends that help dealers monitor their individual call management performance against the rest of the industry.”

About CallSource

CallSource has been the industry leader in call lead and tracking-based solutions for more than 20 years. We help our clients improve their marketing and lead conversion with solutions that include: CallTrack® call tracking and recording, LeadScore® marketing analysis tool, DealSaver® missed-opportunity alerts, vanity numbers, telephone performance analytics, and online training for thousands of companies in industries that include automotive, home improvement, media, healthcare, education, plus numerous franchise organizations.