Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in an article by speaker, trainer and consultant, Bob Phibbs, went so far as to make the claim that showrooming is akin to stealing.

In his article, he explained that while consumers conduct a large part of their research online, they still love to touch, feel and physically look at products, which they cannot do on the Internet. His viewpoint is that retailers spend tons of money to have nice stores, great product displays, staff and inventory. Then they see consumers come in with the express intent to research the product they are interested in, just to leave and buy it for a better price elsewhere, or online.

Along the same line of thought, one disgruntled retailer chose to take this route in attempt to combat showrooming:

Isn’t this being a little small minded about where commerce is truly headed? To be successful in business we must all be willing to change and adapt with the times to some degree, or get left behind.  This extreme measure by the retailer will probably serve to deter more business than it gains. Can you imagine having this in your car dealership? 

Wouldn’t it be better to provide free Wi-Fi, and a great shopping experience and win customers over while they are at your dealership, rather than drive them away with unfriendly business practices?

The fact is that showrooming is here to stay -- it has become a natural part of consumer shopping behavior. Rather than trying to fight it, it perhaps makes more sense to explore ways to embrace it and use it to our advantage.  Think about it, the bottom line is that this practice could actually be driving MORE leads into your dealership, if you’re competitive in the marketplace. Perhaps the point is how you handle these leads once they arrive.

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse a dealer’s inventory on their website or, more commonly, a car buying portal site. In fact, the same Autotrader study showed that 79 percent of consumers are using the Internet in their car-buying process.

When the consumer has completed their research, decided upon a vehicle and visited a dealership to view and/or test drive it, many don’t actually end up buying the vehicle they came in to look at. They end up finding something more suitable to their lifestyle, or one that is a better fit for their budget.  

They arrive at the dealership, armed with all their Internet research -- ready to do battle should they experience anything less than a frictionless experience. However, many find themselves in a situation whereby they are perhaps not quite as ready for battle. Perhaps they now feel they will be at a disadvantage at the negotiating table.

So what does THIS consumer do now?  

They whip out the one thing most consumers never leave home without -- their smartphone, right in the dealership’s showroom, and start shopping the competition. A 2014 survey by J.D. Power and Associates revealed that 34 percent of new-car buyers who research online use a smartphone or tablet while shopping at a dealership, up from 29 percent in 2013. Vehicle pricing is the most frequently accessed content while at a dealership (61 percent), followed by model information (42 percent), searching inventory (40 percent) and special offers/incentives (36 percent). 

If consumers are so armed to the teeth with information, why do 61 percent access information on vehicle pricing while at a dealership? Most likely because they changed their minds while viewing the vehicle and landed on a car other than the one they came to look at. This use of smartphones by dealership customers to research the inventory of other competing dealerships may well lead to an increase in dealership visits.

You can’t buy a car from the Internet – not yet, at least – so it might be wise to consider that the buyer that walks through their door with the MOST information is the one that you should ensure gets the BEST customer experience. As they, according to the J.D. Power study, are the ones likely to visit more dealers.

When consumers are shopping for a vehicle, they may think they know what car they want to buy. However, studies show that they can easily change their minds while at your dealership. And, if they are shopping your competitor’s inventory right from your lot, they may also change their minds about if they want to buy a car from YOU.  Give your customers a good reason to buy from you versus any competition, and perhaps you’ll find less resistance, happier customers and more sales.  

In the end, the Internet is not a dealership’s enemy.  It provides us all with much needed information and services that can be much harder to find elsewhere. Consumers will use it whether you want them to or not. Embrace technology and find a way to use it to your advantage. If you still don’t agree, just remember the old saying:

 Keep your friends close and your enemies closer.

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

By: David Metter

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.

Why the big disparity?

Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the equation. An equally important factor in the equation is conversion rate optimization (CRO). For some reason, many dealers spend a tiny fraction of their SEO/SEM spend on CRO. Maybe because they believe CRO is the sole responsibility of their website provider, and there's not much they can do about it.

This mistaken belief could be costing your dealership thousands of dollars every month. It is true that your website vendor can do a lot to increase conversion rates. It is also true that your dealership can do a lot to increase conversion rates. Dealerships with conversion rates higher than six percent aren't doing it by accident. They have taken ownership of their CRO. As a result, they are outperforming their competitors.  How do they do this?  Instead of playing the same old game, the progressive dealerships CHANGE THE GAME.

Who is responsible for what?

You can say that your website provider is responsible for the design and technical elements of conversion but ultimately you are in control of your own destiny.

Shake things up on your site including:

· Change the design elements on the website; i.e. colors, ease of 

navigation, headlines and font options

· Change the design and usability of inventory pages

· Change the conversion tool design and placement; i.e. chat forms, email submission forms, phone numbers 

· Change the call to action button design and placement

· Optimize your site and all the above design elements for mobile devices

Your dealership is responsible for the majority of the messaging that is proven to convert, including:

· Brand messaging

· Creating a value proposition and unique differentiator; i.e. why buy from you?

· Social proof: customer testimonials and reputation/review management

· Messaging that earns and builds your customers' trust and loyalty

· Providing website vendors with awesome images, videos and inventory descriptions

· Giving your customers a reason to stay on your website; i.e. a blog with 

educational and entertaining articles that help customers in their purchase process

· Really change the game by giving your customers an incentive to come in and take a test drive

Steps your dealership can take right now to increase conversion rates:

1) Set your bar higher. Since when is it okay to be average? If your website conversion rate is in the "average" range of two to four percent, set a new goal. Aim to double that conversion rate to four or eight percent, or to double the amount of leads you get, in six months to a year. Announce the goal and try to get buy-in for the support you will need to get there. Then go after the goal with tenacity.

2) Expect more from your website provider. Tell your website provider your goal is to double your conversion rate and ask them for suggestions. After all, they may think you're happy with average conversion rates. Ask them to try A/B testing on different conversion elements such as your email submission forms, call to action buttons, headline styles and more.

3) Take ownership of your content. Sure, most website providers will write copy for your website, social media platforms and even your blog. But they don't know your business like you do. People buy from businesses they like and trust. Does your website and social messaging give customers a reason to like and trust you?  Or does it look like many other cookie-cutter dealership websites? Before increasing the spend on your next SEM campaign, take a look at your website CRO. Is your dealership doing its part? Is your website provide doing theirs? Ultimately, the dealer is responsible for tracking and managing the CRO responsibilities of both parties. So set a new goal, aim high and you never know; this time next year your website conversion rate could be double what it is now. 

HookLogic Earns Dealer.com Certified Provider

certified technology provider final

I am excited to announce that HookLogic has earned a new title: Certified Provider.

The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for the greater good of the dealer.

Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program.

They are Web2Show, which helps convert web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet specific targeting criteria and dynamically change based on different behaviors, and Lead2Show, which offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network vendor partners, including RL Polk and CallSource.

Both solutions will be fully integrated into the Dealer.com analytics dashboard and ready to implement without any installation or training required.

We already have positive relationships with many dealerships across the country that use the Dealer.com platform but this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect.

To know that so many dealerships will have the opportunity to collect and convert leads through our technology is exciting and their affiliation with such a reputable service as Dealer.com shows that the relationship with these new dealerships will be mutually beneficial.

Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.

HookLogic joins MS Cloud Services and Contact At Once among the list of the providers that have proven qualifications, including security and seamless integration with Dealer.com products and services.

We will continue to enhance our offerings partner with the right vendors and data providers to benefit our valued dealers.

Follow HookLogic into Conference Week 2013

Follow HookLogic into Conference Week at Digital Dealer 15, DSES and J.D. Power Automotive Marketing Roundtable

Conference week is quickly approaching! Are you having fun yet? We are, as we prepare for an eventful week at each of the 3 conferences. Come follow us...

Driving Sales Executive Summit (DSES) gets started on Sunday the 13th at the Belliago. HookLogic is sponsoring #DSES this year and will have a booth located in the exhibit hall.

Our own, Jeff Kershner, will be speaking with Ryan Leslie (DealerRater) during breakout Session 3 on Monday. Be sure to catch this presentation as Jeff and Ryan tackle several topics that relate to customer experience and winning the battle for higher show rates.

Stop by the HookLogic booth for some swag, say hello, or even for quick demo of our industry leading services like Web2Show.

Click here for the full DSES agenda

As DSES wraps up, the 2013 J.D. Power Automotive Marketing Roundtable gets started on Tuesday the 15th at 4pm. Jeff Kershner will be sitting on a panel along with Jared Hamilton, Brian Pasch and Shaun Kniffin - Why Google Maps & Waze will Crush GPS.

David Metter will also be hosting a panel on Thursday at 11:30am with Shane Helms from Volkswagen, Sean Wolfington from Team Velocity, and Todd McLean from Cobalt. Be sure to catch panel discussion: Sell More and Show It - 5 Secrets to Cross Channel Marketing Accountability

Click here for the full J.D. Power Automotive Marketing Roundtable agenda

Special Message to OEM and/or Agencies - tired of the stuffy meeting rooms and tight hall ways? If you would like to meet up with the HookLogic team at our Cool Cabana to see what we have been working on - contact David to schedule some time. We have Free HookLogic Flip Flops while supplies last. ;)

HookLogic will also have a strong presence at The 15th Digital Dealer Conference and Expo. DD15 runs from October 15th through the 17th at the Las Vegas Mirage Hotel. HookLogic will be showcasing our products and features at our new booth in the exhibit hall during the conference. Stop by booth number 931 and check out our latest product and features:

• Web2Show
• Lead2Show
• Bulk Incentive Generator
• TradeHook

Click here for the full 15th Digital Dealer Conference and Expo agenda 

If you're not attending the conference or even if you are and want to keep up with the HookLogic team online - follow us across the social channels

Follow us on Twitter Like us on Facebook

See you at the conference(s)!

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair  they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need.  In reality, I shop more than my wife and kids… they just don't go with me.  

But the real reason it caught my attention is that it is such a great illustration of a somewhat new “challenge” that has hit the retail world, and one that I work to help many dealers with – showrooming. I talk about showrooming and how it is affecting dealerships a lot – but sometimes the concept itself doesn’t sink in. Perhaps it’s because customers aren’t as direct as the lady in the cartoon. Maybe some dealers just don’t see customers using their smartphones to compare prices while still sitting right in the showroom, or out on the lot. But I guarantee you it is happening all the time. In fact, over 60 percent of customers visiting an auto dealer's lot will use their smartphones to simultaneously shop the competition. And two thirds of those will leave that dealership and visit another store within a day. This is showrooming

This cartoon perfectly illustrates the concept. No doubt you’ve comparison priced items at one point – whether that was a television, refrigerator, or even just a book. All of us want a good deal. Amazon makes it very easy with their app. All you have to do is scan a bar code and you’ll have the online price. There are other apps that will even show you the prices at multiple stores.

I have no doubt that some entrepreneur will someday create an app that will allow car shoppers to accomplish a similar result simply by using their phone to scan a VIN. Heck, we have already built our solution to incentivize a customer  and allow them to text our dealer while sitting in a competitive dealership.  

This is what’s happening in retail on a daily basis – and has been for a while now. Consumers are realizing that they can price shop a car dealership just as easily as can shop for anything else. And that’s why it’s important to find ways to keep that customer in your dealership. And, if you feel even more enterprising, find an effective way to lure the customer shopping your inventory while at your competitor, into YOUR showroom, and away from theirs.

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are from mobile phones and tablets, and 71% from desktop or laptop computers.  Remember, smartphones are just mini-computers and shoppers are using them to obtain information on product availability via a streamlined process. Photos, videos, and pricing info need to be easily accessible on mobile platforms.  Dealership window stickers offering QR or Barcodes that provide more information than is shown on vehicle stickers helps connect shoppers to the dealership and provides a way for dealers to track these prospects.

With mobile users spending more than two hours a day on their devices, dealers have ample opportunities to connect with and advertise to these consumers and potential buyers. Remember, these mobile viewers are down the funnel in their car buying decision-making.  Make sure that you are prepared to convert them. 

http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-the-americas? (Slide 209)

The rule for mobile:  Make it simple for shoppers to connect with auto dealership team members, either via an instant call process or text messaging.

2.     What your Competition is doing in the Mobile Space

Dealers who have been operating in the mobile space for a while have focused on text messaging as a primary way to engage mobile shoppers.  The response time is quicker, and more users (68%+) use text messaging regularly on their cell phones.

Dealers in the digital ad space still purchase keywords, and Google, Yahoo and other network mobile ads are also gaining traction. This is helping to establish brands and drive traffic to dealership sites.   Ads on social media channels are also gaining traction. However, it’s important to have a laser focus on the ad and not a generic vehicle ad with a payment.  Promote a specific event and offer a “call to action” or incentive to drive more traffic from ads.

3.     Mobile website or App: The choice is Yours

This is not an either/or proposition, as you can have both a mobile-friendly website and an app. With fast 3G or 4G data networks both sites or apps work fine. Since many mobile users delete “one-time shopping” apps after the task is completed, a dealership app should provide other functionality for the customer after a purchase is completed.  This could mean offering online service appointment scheduling, coupon updates and offers, etc. 

Virtually all the major website providers offer mobile solutions that meet the needs of the dealership and online shoppers.  Navigation on smartphones should be simple and provide visitors with an easy “click to call” button to contact sales or service teams, view inventory, or get simple directions. 

When considering building an “app,” remember developers have to create three separate apps for iPhone, Android and Windows phone users.  In addition to the cost of app development consider the changing platforms, required tech upgrades to accommodate changes in the various operating systems, and the cost of a project manager on the team to guide all these initiatives.  

4.     Social Media Channels Drive Mobile Traffic

154 million Americans are active monthly on social channels using mobile devices. And through these social channels consumers are finding their way to businesses where they buy products and services.  

Every social channel offers ad programs and content posting opportunities where you can engage channel members.  Connecting with auto shoppers by posting videos, service advice and tips, updates on parts and accessories, is a great way to drive more showroom traffic and generate calls to the dealership. Be a good neighbor. Nothing turns a potential customer off more than having a load of ads shoved their way on Facebook, Twitter or Pinterest. When you provide value, prospects and customers recognize and appreciate those efforts, and very often they will share that content with their online friends. 

5.     Track Mobile Conversion Rates

Tracking conversion rates in auto retail means measuring how many visitors generated a lead, a sale, or further in-depth visits to the site.   You can track when a mobile visitor uses the click-to-call or text feature from within the mobile site. And, once that info is in the CRM system, that prospect can be tracked to the end of engagement.  It’s also important to have detailed analytics for both the traditional and mobile websites to measure visits, page views and of course vehicle detail page (VDP) visits.   Many companies use Google Analytics. But if you do not want “big brother” watching, you might want to consider Clicky Web Analytics (getclicky.com), or the free W3 Counter Analytics (w3counter.com).  

6.     Use Incentives on Mobile Devices to Close the Sale

No matter how a shopper finds a dealership, consumers still respond to calls to action and incentives when considering or making buying decisions.  Be prepared and offer an incentive when a prospect is on the fence and deciding to visit your dealership versus dealership B. 

Coupons can easily be pushed to smartphones, tablets, and PCs offering gift cards, rebates, discounts, or other value added items.  Give your sales team an edge to closing the sale with an attractive incentive for your customers.  

AutoHook Growing Fast, On Track to Provide Auto Dealers 100,000 Walk-Ins for 2015

Ann Arbor, MI — May 5, 2015 – AutoHook powered by HookLogic, the automotive leader in commerce search advertising and premium provider of lead-generating incentive solutions, today announced that it is experiencing steady and continued growth. And, with a revamped product line released in 2014, growth has accelerated even further in 2015. Results for Q1, 2015 reveal the company is on track to deliver over 700,000 leads, and trending towards 100,000 walk-ins for its auto dealer clients in 2015.

“AutoHook is now one of the fastest growing companies in the auto space,” said David Metter, president of automotive for HookLogic. Web2Show issued almost 20 percent more incentive coupons, and Lead2Show walk-ins are up 7.1%. With that continued growth, we are looking at generating almost 700,000 leads. But more importantly, we are trending to have over 100,000 showroom customers turn up for our auto dealers in 2015, which means they can expect to sell a lot more vehicles.”

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, only redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

AutoHook had some particularly healthy results for Q1, 2015 in the mobile arena:

·       Mobile walk-ins are up by 3,700%

·       Mobile Walk-in rate is up 33% 

“Clearly the dynamic mobile piece is working well. We are seeing an increase in the actual walk in rate over our normal walk in rate. When you hit a customer with the right engagement, such as a precisely targeted incentive, at exactly the right time, you are going to trigger them to do something more than normal. And the tremendous results we are continuing to see from our dealers proves it out,” said Metter.

Recognizing the explosive growth of mobile use by today’s auto shopper, AutoHook released Mobile2Show in late 2014, and it is a key part of the company’s strong Q1, 2015 results.

AutoHook user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive.  Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer.  Mobile2Show is the first true automotive showrooming solution tied to AutoHook’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.

For more information or to schedule a demonstration any of the AutoHook Suite of Solutions, visit: www.leadtoshow.com or call, 855-lead-2-show (855-532-3274).

IHS Automotive Partners with HookLogic to Improve Digital Marketing, Vehicle Launch and Incentive Management

IHS Automotive, a global provider of strategic information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS), today announced that it has launched its Integrated Lead and Incentive Management solution in partnership with HookLogic.

This new solution offers OEM national sales companies improved web-based lead performance and incentive management as part of a larger audience analysis, targeting and activation service.

Doubling a dealerships average lead to show rate (showroom visits), at an average cost/sale of less than $75, the integrated solution improves lead performance and incentive management across vehicle launch and life-cycle marketing programs.  The solution combines industry-leading predictive models and lead scoring from IHS Automotive, with HookLogic’s multi-channel (traditional and digital) targeted incentives to drive an average close rate of 60 percent for incentive responders.

As part of a broader digital marketing and audience management solution, IHS predictive models span brand, make, model propensities, in-market, buyer preference and custom applications. IHS models target at a highly granular level, improving accuracy, relevance and overall campaign performance yield by 2 to 3 times.  Current plans are for quarterly updates to the standard model library.

“The IHS Automotive – HookLogic offering will give our customers “game-changing” capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, vice president of multi-channel marketing solutions at IHS Automotive.  “The solution has been delivering impressive results in early stage retail campaigns.  We are excited to now bring this unique and powerful capability to the entire automotive industry.”

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape.  IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

“How Showrooming is Changing the Way Auto Dealers Sell Cars” at #DMSC15

Our own David Metter will be a featured speaker at the next DMSC/ Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

David’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day.

More than ever, dealers need an effective mobile strategy. Below include the full press release with more information on David Metter, his presentation, and DMSC15…

New York, NY— April 8, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that David Metter, President of Automotive for HookLogic, will be a featured speaker at the Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

Metter’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day. This is called showrooming. More than ever, dealers need an effective mobile strategy. The workshop will be held at 10 am, Monday, April 13, and will provide dealers with key information necessary to create a highly successful, measureable mobile strategy.

Metter has a wealth of automotive knowledge and experience, both from a dealer and service provider perspective. Prior to joining HookLogic, Metter served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  Metter previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor and, as an early adopter of technology, built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country. He moved his way up, eventually to General Manager of a dealership. Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.

As President of Automotive for HookLogic, Meter leads strategy, product, sales, and marketing for the industry leading provider.  As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And the newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

For more information or to schedule a demonstration any of the AutoHook Suite of products, visit: http://www6.hooklogic.com/autodemo,or call, 855-lead-2-show (855-532-3274).