“How Showrooming is Changing the Way Auto Dealers Sell Cars” at #DMSC15

Our own David Metter will be a featured speaker at the next DMSC/ Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

David’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day.

More than ever, dealers need an effective mobile strategy. Below include the full press release with more information on David Metter, his presentation, and DMSC15…

 

New York, NY— April 8, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that David Metter, President of Automotive for HookLogic, will be a featured speaker at the Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

Metter’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day. This is called showrooming. More than ever, dealers need an effective mobile strategy. The workshop will be held at 10 am, Monday, April 13, and will provide dealers with key information necessary to create a highly successful, measureable mobile strategy.

Metter has a wealth of automotive knowledge and experience, both from a dealer and service provider perspective. Prior to joining HookLogic, Metter served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  Metter previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor and, as an early adopter of technology, built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country. He moved his way up, eventually to General Manager of a dealership. Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.

As President of Automotive for HookLogic, Meter leads strategy, product, sales, and marketing for the industry leading provider.  As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And the newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

For more information or to schedule a demonstration any of the AutoHook Suite of products, visit: http://www6.hooklogic.com/autodemo,or call, 855-lead-2-show (855-532-3274).

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