A few days ago I posted the Performance and Purchase Analysis info-graphic for Chrysler Dodge Jeep RAM dealerships utilizing HookLogic’s AutoHook. Just prior to that, we released the Performance and Purchase Analysis info-graphic for dealerships on the Dealer.com platform and for dealerships utilizing AutoUSA ShowPro (a similar product we built for AutoUSA).
To help bring more transparency to our reporting, I would like to point out that we have partnered with Polk to help acquire and validate the lead close rates for our customers. This is provided by matching all leads to Polk’s census of vehicle registrations for actual close rates of all new and used vehicles purchased by the consumer submitting the lead.
Here’s the Performance and Purchase Analysis info-graphic for…
Starting from the top, we have “Leads Generated“. During the months of January 2013 – June 2013 HookLogic’s AutoHook generated 15,536 for 65 Toyota dealerships.
Of the 15,536 incentivized vehicle shoppers, 5,197 customers walked into a Toyota dealership that utilized HookLogic’s suite of products, during this time frame to test drive a vehicle after engaging with either Web2Show or Lead2Show.
Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 33% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for Toyota dealers.
Moving onto the SALES Data.
Of the 5,187 that were incentivized and walked into this one of these 65 Toyota dealers for a test drive, 48% purchased a Vehicle.
This group of Toyota dealers are closing incentivized showroom ups at 48%, with an overall lead closing ratio of 16%.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.
*If you're a Toyota Dealership, or any dealership for that matter and would like to increase your show rate - contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .