Brought to you by the AutoHook Marketing Team
Last week, the AutoHook team had the privilege of attending these two back-to-back events at the Bellagio Hotel in Las Vegas. Our Vegas adventure began with the DrivingSales Executive Summit, or the “perfect storm of awesomeness,” according to DrivingSales Founder & CEO, Jared Hamilton, and ended with the J.D. Power Automotive Marketing Roundtable – a sophisticated gathering of the smartest minds in data, analytics, and automotive marketing.
SUNDAY, OCTOBER 23RD - THURSDAY, OCTOBER 27TH
MONDAY, OCTOBER 24TH
AutoHook Booth & Twitter Board
Thank you to all who stopped by our booth. It was awesome sponsoring the GIANT twitter board in the main ballroom. We were honored to keep the tradition alive!
Team Dinner at Yellowtail Sushi (Bellagio)
A little team-bonding with an incredible view and incredible food AND service.
TUESDAY, OCTOBER 25TH
Innovation Cup Awards
Congratulations to Steve White of Clarivoy for being the 2016 Innovation Cup Award Winner! Clarivoy came out on top and impressed the judges with their proprietary TV Analytics solution. Their new solution is designed to match advertising spot data with website visitors, providing a transparent snapshot of which TV ads influence sales.
The four other Innovation Cup finalists also deserve a special shout out and recognition for their participation in the event. More importantly, we commend these industry leaders for their efforts to change the automotive landscape for the better, through new and groundbreaking technology. Congrats to finalists, Tarry Shebesta, President of DriveItNow & Partner at GoMoto, Tom Gallaher, Co-Founder of AutosOnVideo, Bryan Harwood, CTO of Outsell, and Eric Miltsch, President of DealerTeamwork.
DSES ---> J.D. Power AMR
The chaos got real during the transition from the DrivingSales Executive Summit to the J.D. Power Automotive Marketing Roundtable. Thankfully, AutoHook leveraged some unbreakable teamwork (and a much needed rolling cart) in order to move from the Bellagio Ballroom to the poolside cabanas (in record time of course).
We all got a nice workout during what felt like a six-mile hike down to the pool. Except for our Client Services Manager, Ani…she got a VIP ride with all our swag boxes, courtesy of our Business Development Team Lead, Travis.
The J.D. Power AMR Kickoff Gala
Complete with live musical entertainment, delicious hors d’oeuvre stations, a fully stocked bar, a silent auction (…signed Taylor Swift poster anyone?) and only the best of the best were in attendance at the poolside kickoff party.
WEDNESDAY, OCTOBER 26TH
This was definitely the most jam-packed day of the week. So many sessions to see, data insights to absorb, and important connections to be made!
AutoHook’s Big Data Panel - We’ve Got the Data! Now What?
If anyone suffered the unfortunate tragedy of not being able to attend the J.D. power panel that had attendees fighting for seats and lined up against the walls, don't worry. Watch out for the official panel recap coming next week.
Poolside Meetings at our Bellagio Cabana
A Night at Surrender
The AutoHook team sponsored our very own cabana at Surrender Nightclub Wednesday night at the Wynn. During the party, we met a lot of incredible people, got in some good team-bonding, and networked like we’ve never networked before!
THURSDAY, OCTOBER 27TH
The team attended several content-packed sessions and ended the trip feeling inspired, armed, and ready for 2017.
…Until next time Vegas.