Meet the Team

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David Metter


David Metter brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to co-founding AutoHook and growing the company to serve over 7,000 dealers, David served over six years as CMO for MileOne Automotive, where he built an industry-leading marketing organization, leveraging new technologies to increase market share and dramatically decrease advertising spend per vehicle sold. Prior to MileOne, David headed sales for Autobase, where he helped grow the company from a start-up to a leading CRM software vendor. As an early adopter of arising technologies, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country, and eventually General Manager of a dealership. David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at the industry’s most influential events, including Digital Dealer, the Global Automotive Conference, and the J.D. Power Automotive Marketing Roundtable. David is an avid automotive enthusiast and is actively involved with the American Cancer Society.

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Travis Laufle

Business Development Team Lead

As the Business Development Team Lead, Travis is responsible for developing and growing new and existing OEM relationships and strategic partnerships.  He has been with AutoHook since 2013, serving many different functions throughout his tenure. This experience and unique skill set allows him to serve our customers in a highly consultative manner, while also imploring a very analytical and forward-thinking approach. Travis enjoys exploring new terrains, food, and culture while also experiencing the revitalization of Detroit.


Ani Hagopian

Client Services Team Lead

Ani, as the Client Services Team Lead manages new client implementations, customer support, and performance reporting. She is passionate about her work and ensuring AutoHook delivers top quality products and service. She was also one of the first members of the sales strategy and planning team and was a crucial leader in growing the team to the success that it is today. Ani is based in the Urban Science headquarters office in Detroit, Michigan and enjoys traveling to exotic locations, trying out new restaurants and spending time with her family and friends.


Joe Conrad

Program Manager

With over 5 years under his belt, Joe is the longest tenured AutoHook employee.  He’s currently a Project Manager and technical lead for all auto related platform development. Joe is a key player with all partnership integrations and system improvements. Joe is always on the lookout for ways to improve the system and is a vocal advocate for implementing progressive change. Joe attended Kettering University and he enjoys cycling, traveling, and spending time outdoors in Northern Michigan in his free time.

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Andrea Demma

Senior Manager 

Andrea manages AutoHook's client relationships for both Hyundai and Kia. As one of the first team members to lead AutoHook's OEM initiatives, Andrea has developed a proven record of growth and increased profitability for AutoHook and Urban Science in addition to the success of her clients. She is a highly-motivated automotive professional with over 13 years of experience developing and managing client relations in digital advertising and web-based solutions. 


Lindsay Fisher

Marketing Team Lead

Lindsay is a true creative intellectual determined to impact the world through a perfect combination of content and design elements. With 10+ years of digital marketing experience behind her, and eight dedicated to the automotive vertical, she thrives in the areas of content management, copywriting, PR, and creative direction. Lindsay is equipped with an accomplished range of skills, including sales and account management of digital solutions and one-on-one dealership consulting. Prior to AutoHook, she was the driving entity behind the execution of all sales and marketing materials for a leading automotive technology company servicing thousands of dealers across the U.S. 

The AutoHook Team