AUTOHOOK PUTS SCIENCE TO WORK SO YOU AREN'T MAKING COSTLY DECISIONS BASED ON GUT FEELING.
AutoHook® uses scientifically proven sales and defection insights to drive incremental showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook’s private incentive offers convert leads at a low cost-per-sale for Nissan Dealers.
FOR NISSAN DEALERS
TrafficView works by ingesting CRM data and matching it up against the daily industry sales statistics available through the Urban Science® DataHubTM to provide first-ever visibility into your greatest opportunities and losses. The solution uncovers otherwise undetected problem areas across all facets of your sales operations by layering in defection data to show lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to your individual salespeople.
WHAT IS TRAFFICVIEW™?
NISSAN DEALER SUCCESS STORY
Morrie's Brooklyn Park Nissan Cuts Defection in HALF with TrafficView™
Morrie’s Brooklyn Park Nissan wanted to prove a particular lead provider was delivering high defecting leads to their showroom. They needed a solution to validate their decision to cancel this service and show incremental improvement in their sales operations after removing the lead source from their marketing mix.
PRIVATE OFFERS PROVEN TO DRIVE DEALERSHIP TRAFFIC
GO FROM OPPORTUNITY TO ACTION WITH AUTOHOOK’S INCENTIVE OFFERS
Target in-market shoppers with test-drive or purchase incentives to effectively convert new vehicle leads into sales.
Convert lapsed leads into incremental sales by targeting leads that have gone dormant, but not yet purchased a vehicle.
Effectively target and capture post-sales service opportunity and reduce defection by driving service lane traffic.
WHAT NISSAN DEALERS ARE SAYING ABOUT AUTOHOOK...
“We are utilizing AutoHook's Web2Show, Lead2Show, and TrafficView. We are just scratching the surface with TrafficView by deep diving into our lost opportunities. Once we have identified the lost opportunities in our own CRM data by model, zip code, lead source, and individual salesperson, we can create targeted offers to drive customers into the showroom and gain back market share. There is no other suite of solutions available that can identify these problems and provide the resolution so seamlessly.”
- Patrick Kyes | General Manager, Morrie’s Brooklyn Park Nissan
“The $50 offer for test-driving a Titan has been a successful program for us. We’re seeing an additional 2 – 3 test drives / week that we can attribute directly to the AutoHook incentive. Getting a customer to sit in the vehicle significantly increases our chances of a sale, and it’s clear to us that AutoHook does that.”
- Cassady Russell | Internet Sales Director, Avondale Nissan
“We love AutoHook here at Gettel Nissan of Sarasota. Not only does it work well with the default settings, but we incorporate specific targeted offers to markets we see as high opportunity and bring those customers past our competition to come and see us. We also use Issue Rewards as a closing tool to help seal the deal. For 2018 thus far, we’ve seen a show rate of 55%. AutoHook continues to be a great way to convert people from our website into the showroom!”
- Ashley Palasz | Internet Manager, Gettel Nissan of Sarasota