FIRST-EVER VISIBILITY INTO YOUR SALES & DEFECTION TRENDS
TrafficViewTM is a defection analysis solution that delivers an unprecedented view of dealership traffic by combining a Dealer’s CRM data with industry-wide sales. Our industry sales data turns Dealer CRM info into insights by breaking these findings down by lead source, model, geography and salesperson. With TrafficView, Dealers can identify what is causing lost sales to same-brand and competitive Dealerships, and make data-driven decisions to correct it.
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A 360° VIEW OF YOUR SALES OPERATIONS
YOUR CRM DATA COMBINED WITH THE POWER OF THE URBAN SCIENCE® DATAHUB™
TrafficView™ is the first-ever report that allows you to compare your dealership’s sales and defection trends to your top competitors.
DEALER SUCCESS STORY
Morrie's Brooklyn Park Nissan Cuts Defection in HALF with TrafficView™
Morrie’s Brooklyn Park Nissan wanted to prove a particular lead provider was delivering high defecting leads to their showroom. They needed a solution to validate their decision to cancel this service and show incremental improvement in their sales operations after removing the lead source from their marketing mix.
POWER TO KNOW WHAT YOU'RE LOSING
VIEW YOUR GREATEST OPPORTUNITIES & LOSSES...
YOU CAN'T WIN WITHOUT KNOWING WHAT YOU'RE LOSING.
IDENTIFY LOST SALES TIED TO A SPECIFIC LEAD SOURCE, MODEL, GEOGRAPHY, DEALER & MORE.
BY LEAD SOURCE
"THERE IS SIMPLY NOTHING ELSE IN THE INDUSTRY WE'VE SEEN THAT CAN PROVIDE US WITH MORE INSIGHT INTO OUR MARKET."
"We were one of the very first dealer groups to use Urban Science’s TrafficView™. Since it’s been implemented in our stores, our executive management team has been able to identify areas of missed opportunities and our sales operations have improved. Unlike any other report, TrafficView pinpoints where we’re losing sales, how many sales we’re losing on a daily basis, and which competitors we’re losing them to. Between the one-on-one recommendations we get from their team and the accuracy and speed of their sales data, our expectations have definitely been exceeded. There is simply nothing else in the industry that we've seen thus far that can provide us with more insight into our market!"
- Morgan Jelling | Marketing Director, Route 4 Auto Group