HookLogic Earns Dealer.com Certified Provider

certified technology provider final

I am excited to announce that HookLogic has earned a new title: Certified Provider.

The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for the greater good of the dealer.

Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program.

They are Web2Show, which helps convert web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet specific targeting criteria and dynamically change based on different behaviors, and Lead2Show, which offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network vendor partners, including RL Polk and CallSource.

Both solutions will be fully integrated into the Dealer.com analytics dashboard and ready to implement without any installation or training required.

We already have positive relationships with many dealerships across the country that use the Dealer.com platform but this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect.

To know that so many dealerships will have the opportunity to collect and convert leads through our technology is exciting and their affiliation with such a reputable service as Dealer.com shows that the relationship with these new dealerships will be mutually beneficial.

Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.

HookLogic joins MS Cloud Services and Contact At Once among the list of the providers that have proven qualifications, including security and seamless integration with Dealer.com products and services.

We will continue to enhance our offerings partner with the right vendors and data providers to benefit our valued dealers.

Follow HookLogic into Conference Week 2013

Follow HookLogic into Conference Week at Digital Dealer 15, DSES and J.D. Power Automotive Marketing Roundtable

Conference week is quickly approaching! Are you having fun yet? We are, as we prepare for an eventful week at each of the 3 conferences. Come follow us...

Driving Sales Executive Summit (DSES) gets started on Sunday the 13th at the Belliago. HookLogic is sponsoring #DSES this year and will have a booth located in the exhibit hall.

Our own, Jeff Kershner, will be speaking with Ryan Leslie (DealerRater) during breakout Session 3 on Monday. Be sure to catch this presentation as Jeff and Ryan tackle several topics that relate to customer experience and winning the battle for higher show rates.

Stop by the HookLogic booth for some swag, say hello, or even for quick demo of our industry leading services like Web2Show.

Click here for the full DSES agenda

As DSES wraps up, the 2013 J.D. Power Automotive Marketing Roundtable gets started on Tuesday the 15th at 4pm. Jeff Kershner will be sitting on a panel along with Jared Hamilton, Brian Pasch and Shaun Kniffin - Why Google Maps & Waze will Crush GPS.

David Metter will also be hosting a panel on Thursday at 11:30am with Shane Helms from Volkswagen, Sean Wolfington from Team Velocity, and Todd McLean from Cobalt. Be sure to catch panel discussion: Sell More and Show It - 5 Secrets to Cross Channel Marketing Accountability

Click here for the full J.D. Power Automotive Marketing Roundtable agenda

Special Message to OEM and/or Agencies - tired of the stuffy meeting rooms and tight hall ways? If you would like to meet up with the HookLogic team at our Cool Cabana to see what we have been working on - contact David to schedule some time. We have Free HookLogic Flip Flops while supplies last. ;)

HookLogic will also have a strong presence at The 15th Digital Dealer Conference and Expo. DD15 runs from October 15th through the 17th at the Las Vegas Mirage Hotel. HookLogic will be showcasing our products and features at our new booth in the exhibit hall during the conference. Stop by booth number 931 and check out our latest product and features:

• Web2Show
• Lead2Show
• Bulk Incentive Generator
• TradeHook

Click here for the full 15th Digital Dealer Conference and Expo agenda 

If you're not attending the conference or even if you are and want to keep up with the HookLogic team online - follow us across the social channels

Follow us on Twitter Like us on Facebook

See you at the conference(s)!

IHS Automotive Partners with HookLogic to Improve Digital Marketing, Vehicle Launch and Incentive Management

IHS Automotive, a global provider of strategic information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS), today announced that it has launched its Integrated Lead and Incentive Management solution in partnership with HookLogic.

This new solution offers OEM national sales companies improved web-based lead performance and incentive management as part of a larger audience analysis, targeting and activation service.

Doubling a dealerships average lead to show rate (showroom visits), at an average cost/sale of less than $75, the integrated solution improves lead performance and incentive management across vehicle launch and life-cycle marketing programs.  The solution combines industry-leading predictive models and lead scoring from IHS Automotive, with HookLogic’s multi-channel (traditional and digital) targeted incentives to drive an average close rate of 60 percent for incentive responders.

As part of a broader digital marketing and audience management solution, IHS predictive models span brand, make, model propensities, in-market, buyer preference and custom applications. IHS models target at a highly granular level, improving accuracy, relevance and overall campaign performance yield by 2 to 3 times.  Current plans are for quarterly updates to the standard model library.

“The IHS Automotive – HookLogic offering will give our customers “game-changing” capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, vice president of multi-channel marketing solutions at IHS Automotive.  “The solution has been delivering impressive results in early stage retail campaigns.  We are excited to now bring this unique and powerful capability to the entire automotive industry.”

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape.  IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

“How Showrooming is Changing the Way Auto Dealers Sell Cars” at #DMSC15

Our own David Metter will be a featured speaker at the next DMSC/ Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

David’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day.

More than ever, dealers need an effective mobile strategy. Below include the full press release with more information on David Metter, his presentation, and DMSC15…

New York, NY— April 8, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that David Metter, President of Automotive for HookLogic, will be a featured speaker at the Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

Metter’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day. This is called showrooming. More than ever, dealers need an effective mobile strategy. The workshop will be held at 10 am, Monday, April 13, and will provide dealers with key information necessary to create a highly successful, measureable mobile strategy.

Metter has a wealth of automotive knowledge and experience, both from a dealer and service provider perspective. Prior to joining HookLogic, Metter served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  Metter previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor and, as an early adopter of technology, built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country. He moved his way up, eventually to General Manager of a dealership. Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.

As President of Automotive for HookLogic, Meter leads strategy, product, sales, and marketing for the industry leading provider.  As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And the newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

For more information or to schedule a demonstration any of the AutoHook Suite of products, visit: http://www6.hooklogic.com/autodemo,or call, 855-lead-2-show (855-532-3274).

Download Our New Marketing Attribution eBook

For most dealers, the goal of an Internet marketing strategy is simple: more leads and more sales.

For such a simple goal, the creation of an effective strategy is anything but. Internet marketing requires the use of multiple channels to raise awareness and drive people to your dealership’s website; including SEO/SEM, display ads, email marketing, third-party sites and more.

More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment.

Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?

In our new eBook, we reveal the latest best practices, strategies and tools being used by dealerships to not only track your specific marketing effort but also improve the performance of of each channel.

Download our new eBook
Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale

Our suite of products – Web2Show, Lead2Show and our new Mobile2Show provides one of the most powerful attribution models available. It gives our dealers incredible insights to consumer behavior so they know which marketing channels, campaigns and efforts are influencing customers at critical junctures during their decision-making process.

Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale shares how dealers are using innovative applications of AutoHook’s incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

Download your free copy today

Kia Motors Approves AutoHook's Mobile2Show

We have great news for Kia dealerships. As of today, Kia dealers using our approved Web2Show and Lead2Show solutions can now tap into our new mobile targeting and showrooming solution - Mobile2Show.  Kia dealers can even use their 2015 Dealer Advertising Support (DAS) funds to help cover the costs. If you're not already familiar with our Mobile2Show product, allow me...

Mobile2Show is the first true automotive showrooming solution tied to our award-winning attribution engine, which can directly attribute sales, and in most states, from other dealerships as well.

Mobile2Show targets your dealers competition in the mobile environment, both on your dealer’s site as well as other local and regional sites. From there it helps (you) dealers to conquest customers away from your competitor and into their showroom. Its responsive design enables the display of a call to action on mobile devices or your mobile site. Once the customer engages, the incentive is delivered by email or text message and the customer is connected to your dealership through the e-delivery of driving directions, or phone. Mobile2Show also integrates into Apple Passbook and Google Wallet.

Should the customer fail to visit the dealership’s website while showrooming, Our dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile.  Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.

Visual video walk-through of Mobile2Show:

Our current Kia dealers clients using Web2Show and Lead2Show are receiving some amazing performance;  near doubling the average lead to show rate at 29%. Web2Show leads are closing at 15% with an overall cost per lead of $7.72.

Click here

to review our Kia Dealer Performance and analysis infographic. Remember, these results are without the New Mobile2Show feature.

Kia Performance Summary

• 22,338 Hooklogic Incentivized Leads
• 6,472 Walk-ins
• 29% Lead-to-Show rate
• 64% (6 out of 10) Purchase Rate
• 15% Internat Closing Ratio
• 70% Conquest Sales Rate
• Kia Dealer Performance and analysis infographic

Kia dealers can choose from among five AutoHook product packages, all of which are DAS eligible. Packages include AutoHook’s Mobile2Show, Web2Show and Lead2Show products.

Package #1 Web2Show

• Web2Show Technology Implementation & Redemption Fee’s
• Up to 15 Redemptions, per dealership

Package #2- Lead2Show 

• Lead2Show Technology Implementation & Redemption Fee’s
• Up to 10 Redemptions, per dealership

Package #3- Web2Show & Lead2Show 

• 15 Web2Show Redemptions & 10 Lead2Show Redemptions, per dealership
• CallSource Integration

NEW Package #4- Web2Show & Mobile2Show Bundle 

• 15 Web2Show Redemptions of $25, per dealership
• 10 Mobile2Show Redemptions of $50, per dealership

NEW Package #5- Web2Show, Lead2Show & Mobile2Show Bundle 

• 15 Web2Show Redemptions of $25, per dealership
• 10 Lead2Show Redemptions of $25, per dealership
• 10 Mobile2Show Redemptions of $50, per dealership
• CallSource Integration

Any dealer can have a mobile website and call it their "mobile strategy". But ask yourself, do you truly have a full mobile strategy that goes past a mobile website. A strategy that incorporates conversion, a way of engaging the mobile shopper and turning them into a show. With Mobile2Show, Kia dealer can have a true mobile strategy.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit:  http://www6.hooklogic.com/autodemo. To find out more about the Kia Motors America program, give us a call at 855-lead-2-show (855-532-3274).

HookLogic Integrates with OEM Conquest Direct Mail Campaign for Dealer Success

On the heals of multiple success stories with our digital solutions, HookLogic has branched out over the past year and participated in various dealership and OEM advertising and marketing campaigns. For example, earlier this spring an OEM reached out and requested the HookLogic quickly integrate its offerings into a Conquest campaign. With only a week to prepare, HookLogic leveraged its API that allowed unique codes to be distributed for over 50,000 mail pieces. The direct mail campaign targeted customers that drove competitor vehicles but never purchased the intended OEM’s cars. Almost immediately, the dealerships saw success with customers showing up to test drive thier cars. At the end of the campaign, HookLogic was able to report a “show rate” of almost 2%, unheard of with a conquest direct mail campaign. This success has led to larger campaigns. As a second example, another national campaign launched this month reached almost 1 million targeted codes. In the first week alone, there were nearly 500 test drives. If you or your agency deliver one-to-one email, direct mail, and voice campaigns, contact HookLogic for more information on how integrating our solutions can drive higher conversion and lower cost per sale.

HookLogic To Be Integrated Into ROI-BOT Dashboard

Matthew O'Such of ROI-BOT announced that dealer reporting from HookLogic will be integrated into the ROI-BOT dashboard.  HookLogic joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide to dealers. Specifically, ROI-BOT will increase the visibility of the ROI generated by HookLogic's AutoHook redemptions and other important metrics.

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more. ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

For additional information visit: http://www.roi-bot.com

GM iMR Approval for Mobile2Show, Lead2Show & Web2Show

Today.. we are announcing that GM has approved Mobile2Show, our new mobile targeting and showrooming solution.

“We’re pleased that our Mobile2Show, Web2Show and Lead2Show solutions have been approved for GM’s iMR turnkey matching,” said David Metter, president of automotive for HookLogic. “It further validates what thousands of dealers already know: HookLogic drives the highest-intent buyers into their showrooms, making their job of selling a car easier. Even more, having the ability to attribute a showroom visit and a sale back through our Polk attribution reporting gives GM dealers great power.”

GM previously approved our Web2Show and Lead2Show and are extremely excited to be offering Mobile2Show solution to their dealers as well.

Buick, Cadillac, Chevrolet and GMC dealers who use our AutoHook’s Suite of Solutions currently drive a very low average cost-per-lead, cost per-showroom visit and a cost per sale. And matching funds drive those costs even lower in real terms, by, in effect, splitting the cost per lead between automaker and dealer.

What is Mobile2Show?

Web2Show is our new solution that intelligently delivers incentives to people who display in-market behavior and meet certain targeting criteria. It helps dealers to conquest customers away from a the competition and into their showroom. The new responsive design enables the display of a call to action on mobile devices or the dealer’s mobile site. Once clicked, the incentive is delivered by email or text message and the customer is promptly connected to the dealership through the e-delivery of driving directions, or via phone.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit:http://www6.hooklogic.com/autodemo. And to find out more about this GM iMR turnkey program call: 855-lead-2-show (855-532-3274).

Another Automotive Website Award for Innovation

We did it again!

The Hooklogic AutoHook team once again received an Automotive Website Award for Marketing Innovation. GO TEAM!!

AWA AWARD HOOKLOGIC FINAL CHOICE

The Automotive Website Awards is an annual ceremony held by PCG Consulting that honors the best of the best for automotive dealers.

This year, the 2015 Automotive Website Awards took place just prior to the NADA. The City Club of San Francisco hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers.

"AutoHook by HookLogic showed some very impressive results, generating showroom traffic with a historical 60 percent conversion rate. For that, and the many features in their marketing suite, they have been awarded with a Marketing Innovation Award. Congratulations to HookLogic for receiving this honor," said Brian Pasch, CEO of PCG Consulting, Inc.

HookLogic's AutoHook Suite of Solutions provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks.

The AutoHook Suite of Solutions includes:

Web2Show, a tool that converts traffic from the dealer's website into more showroom visitors. Prospects that visit the dealer's site are invited to choose a free incentive, redeemable by visiting their showroom.

Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers.

The newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer's site as well as other local and regional sites, and drives prospects away from competitors and into the dealership's showroom.

"It's a real honor to receive our third AWA in as many years," said David Metter, president of automotive for HookLogic. "We continue to innovate and offer our dealers and OEM partners the most cutting-edge technology to drive more in-market shoppers into their showrooms. With the release of Mobile2Show, and further innovation in the pipeline, I look forward to what 2015 has to offer."

To schedule a demo or to learn more about any of the AutoHook Suite of Solutions, visit:   http://www6.hooklogic.com/autodemo