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The Top 5 Things Dealers Are Saying About AutoHook

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At AutoHook, we believe the value of our solutions is most powerfully defined by the dealers that use them. We’ve been fortunate enough to have an arsenal of dealer testimonials we’ve collected across all brands over the last few years. Out of our current customer client base, we have a total of 150 real dealer testimonials.

Five common trends remain consistent after analyzing all the feedback we’ve received. So, we figured we’d share these top five trends and allow our dealers to do the talking for us when it comes to what AutoHook does for their stores…

1. AUTOHOOK LEADS CONVERT.

“I have been an AutoHook client since 2015 and I utilize their Web2Show and Lead2Show solutions at both my Kia and Buick GMC stores. Our AutoHook leads are by far my best lead source and practically close themselves, averaging around 25-35%. The biggest difficulty in the industry is getting someone to walk through your door – this is where AutoHook excels. With AutoHook’s solutions that are enhanced by Urban Science’s industry data, I am able to pull in customers from competitors’ backyards and gain market share where I otherwise would not be able to do so with ease. I look forward to continued results in the future and continuing my great relationship with my dedicated Client Services Specialist.”

-        John Speights | Digital Marketing Manager, Gay Family Auto Group

“We love AutoHook here at Gettel Nissan of Sarasota. Not only does it work well with the default settings, but we incorporate specific targeted offers to markets we see as high opportunity and bring those customers past our competition to come and see us. We also use Issue Rewards as a closing tool to help seal the deal. For 2018 thus far, we’ve seen a show rate of 55%. AutoHook continues to be a great way to convert people from our website into the showroom!”

-        Ashley Palasz | Internet Manger, Gettel Nissan of Sarasota

“Since beginning with AutoHook, our third-party lead conversion rate has increased dramatically. Our website conversions have also increased using their web overlay incentives. We’ve been very happy with the level of support we get from the team, and we’re looking forward to continuing our relationship and seeing more great enhancements come down the pipeline.”

-        Andrew DiFeo | Chairman, Hyundai National Dealer Council and General Manager, Hyundai of St. Augustine

2. AUTOHOOK INCREASES SHOWROOM VISITS.

“AutoHook has proven to convert our new inventory leads directly into showroom visits at a rate of 53.88%. The redemption process is seamless, and the interactive reporting allows for instant proactive follow-up. We’ve been able to attribute multiple sales to the AutoHook Lansing LMA Campaign and look forward to future results.”

-        Dan Dowker | Internet Business Manager, Shaheen Chevrolet

“I utilized AutoHook’s Web2Show at my previous dealership and liked it so much that I signed my Ford store up when I moved locations. There are many dealerships in our area, so the competition is always going to be high. We know the biggest struggle in the industry is getting a customer to visit your showroom, but this is where AutoHook far exceeds anyone else – we have the data to prove that a customer visited us because of Web2Show’s test drive incentive. We are excited to see what the future holds for David Stanley Ford and AutoHook!”

- Kenneth Starlin | Digital Marketing Director, David Stanley Ford of Midwest City

“Oxmoor Chrysler had a huge first quarter of 2018 and AutoHook played a pivotal role in our success by bringing customers into our showroom. Using Web2Show for our website traffic and Lead2Show for our 3rd party leads has proven to be a combo that really works well together. Things are going great and we look forward to continued success with AutoHook in the future.”

-        Shawna Johnson | Internet Sales Director, Oxmoor Chrysler Dodge Jeep Ram

“We recently started AutoHook’s Web2Show solution to target specific models on our website. We had a customer come in this past weekend, take a test drive, and then purchased a new 2018 Mercedes-Benz GLC. We have been successful in using the solution for service promotions as well, promoting $25 for our Happy Hour service campaign from 3-5pm daily. We look forward to utilizing their geo-targeting and other customization options in the future.”

-        Amy Rothenberger | Director of Marketing and E-Commerce, Dream Automotive Group

“Fuccillo Chevrolet of Nelliston recently participated in the Albany LMA AutoHook Test Drive Campaign and after seeing the results, we decided to become a subscription-based client of AutoHook after the campaign concluded. Being able to attribute showroom visitors directly from AutoHook allows us to adjust our internal processes and handle the Web2Show leads accordingly. I'm excited to continue this and close more sales!”

-        Heidi Schmidt | BDC Manager, Fuccillo Chevrolet

"We have discovered that not only is the AutoHook technology an important part of our website strategy but is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based Marketing. We use it to attract clients to our showrooms and to anchor appointments… perhaps, one of the best things we have done in a long line of eBusiness strategies over the past few years!"

-        Shawn kNIFFin | Marketing and Technology Director, Germain Motor Company

3. AUTOHOOK ATTRIBUTES THEIR SOLUTIONS DIRECTLY TO SALES.

“During a slow month, we decided to aggressively target specific models of opportunity on our website using AutoHook. Since then, we have seen considerable amounts of traffic from those custom offers and can attribute sales directly to those customers visiting us to test drive one of those specific models of opportunity. The best part about AutoHook is being able to tailor it to best suit my dealership’s needs on a real-time basis.”

-        Antoine Thomas | General Sales Manager, Gettel Toyota

“Here at Gettel Acura, AutoHook’s Web2Show solution is a tool we truly trust. Our team diligently follows up with these leads and we set appointments at a very high rate. Over the last four months, our show rate for these customers is roughly 60%. Not only do these leads generate traffic on our showroom floor, they are in-market shoppers looking to purchase a vehicle with us. We are able to attribute a consistent volume of sales to these leads on a monthly basis.”

-        Ray Kahn | Business Development Manager, Gettel Acura

4. AUTOHOOK PROVIDES US WITH ACTIONABLE DATA.

“I went over my first presentation of AutoHook’s Traffic Conversion Analysis (TCA) today and to say that I am extremely excited and impressed would be an understatement. The breadth of data that is available via the Urban Science® DataHub™ is truly remarkable; TCA takes it to an entirely different level – especially considering this is my CRM data. From TCA, I was able to identify new areas of opportunities for our stores and I learned that a same-brand dealership located 35 minutes away was our top source of defections; without TCA, I would have never known this. I look forward to putting the extensive, invaluable data to great use moving forward and having a successful 2018.”

-        Michael Strasburger | Marketing Manager, Planet Automotive Group

“We are utilizing AutoHook's Web2Show, Lead2Show and Traffic Conversion Analysis (TCA). We are just scratching the surface with TCA by deep diving into our lost opportunities. Once we have identified the lost opportunities in our own CRM data by model, zip code, lead source and individual salesperson, we can create targeted offers to drive customers into the showroom and gain back market share. There is no other suite of solutions available that can identify these problems and provide the resolution so seamlessly.”

-        Patrick Kyes | General Manager, Morrie’s Automotive Group

"We entered into our first meeting with AutoHook searching for answers. After reviewing our initial Traffic Conversion Analysis (TCA), we left our meeting with a detailed game plan. From the moment we hung up the phone, we got to work implementing new strategies in areas we were able to determine specific weaknesses. We are extremely confident these changes will undoubtedly grow sales in 2018. We look forward to reviewing our analysis on a monthly basis in order to consistently stay ahead of the competition."

-        Joshua Clinton | General Manager, Gunther Kia of Fort Lauderdale

5. AUTOHOOK IMPROVES DEALERSHIP SALES OPERATIONS.

“The insights that AutoHook’s Traffic Conversion Analysis (TCA) provides allows me to determine which lead sources are the most successful as well as validates my decisions to cut ties with underperforming lead sources. I can see areas of opportunity for individual models all the way down to a specific trim level. I can continue to evaluate my salespeople by looking at their individual performance and use that as a very effective training tool. TCA is a groundbreaking solution that I look forward to continuing to aid in the success of my dealerships.”

-        Jim Henne | General Manager, Performance Toyota Volvo

“After seeing our first run of AutoHook’s Traffic Conversion Analysis (TCA), I am engaged and excited for more. This has allowed me to evaluate the performance of my third-party lead sources, identify the salespeople with the greatest opportunity to improve, as well as use the model performance to determine appropriate inventory levels. To top that off, I can use AutoHook incentive solutions to target specific areas of opportunity by lead source, model and geography to win back market share.”

-        Stephen Markham | General Manager, North Park Subaru at Dominion

 

Want to share your dealership’s success story? Email our dealer support team at DealerSupport@UrbanScience.com. For a limited time, dealers that submit a written testimonial will receive a $25 Amazon gift card or a $50 Amazon gift card for a video testimonial!

 

Hyundai Dealer Case Study: Rogers Hyundai Sees Drop in Defection

ROGERS HYUNDAI SEES SIGNIFICANT DROP IN DEFECTION ACROSS OPERATIONS WITH

AutoHook’s Traffic Conversion Analysis (TCA)

Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.

Using AutoHook's Traffic Conversion Analysis (TCA) and the resulting action items AutoHook recommended, Rogers Hyundai successfully decreased their overall defections, while significantly increasing the performance of their lead follow-up process in just three months. In addition, TCA was able to prove the dealership's sales staff decreased defections during this period, with one undercover rock star who increased their closed sales by a whopping 118%!

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CHECK OUT HOW WE DID IT! 

CASE STUDY: Morrie's Brooklyn Park Subaru Tells Lost Sales to "GET LOST" with AutoHook's Traffic Conversion Analysis (TCA)

In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.

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SEE HOW WE DID IT! Read the full case study below.

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

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AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest - down to the year, make, and model.

  1. Dealer.com
  2. CDK Global
  3. DealerOn
  4. DealerSocket/DealerFire
  5. Dealer eProcess
  6. Dealer Inspire
  7. fusionZONE
  8. Naked Lime Marketing
  9. Fox Dealer
  10. AutoFusion
  11. Driving Force
  12. RnD Interactive

For Dealer.com, CDK Global, DealerOn, DealerSocket/DealerFire, Dealer eProcessDealer Inspire and fusionZONE clients, AutoHook has set up additional targeting functionality that triggers based on a vehicle’s number of days on the lot - a valuable feature that will eventually be available to all providers.

All website companies participating in this shared technology solution can now ensure their dealer clients have the ability to target individual vehicles with custom test drive and private purchase offers using AutoHook’s Web2Show solution. AutoHook executes tailored campaigns both at the dealer and OEM-levels to increase incremental showroom traffic, new to brand buyers, and sales based on their unique sales goals and areas of opportunity.

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Prior to combining efforts with the industry’s largest traffic drivers, AutoHook’s incentives were limited to search results pages (SRPs) and vehicle details pages (VDPs). The ability to increase offers on specific model pages was in the works, and after successfully integrating with each of these website platforms, AutoHook can now execute higher dollar test drive offers on any new or used VDP and help dealers move aged inventory in a faster, more efficient manner.

Whether you need to boost underperforming models or simply give customers a reason to visit your showroom, AutoHook is scientifically proven to deliver incremental showroom visits that purchase cars. Powered by Urban Science’s near real-time sales match database, AutoHook can attribute all sales to a specific campaign – instantly validating ROI at an industry-low cost per sale.

AutoHook is both honored and excited to work with in tangent with these automotive technology frontrunners to offer complimentary targeting enhancements for all mutual clients.

Web2Show Top Website Merchandising Tool for 2012

AWA
AWA

At the Automotive Website Awards (AWA) Ceremony Wednesday night, our AutoHook Web2Show solution was awarded the Top Website Merchandising Tool for 2012.  The AWA's honor the top vendors in the website, mobile, technology, and innovation categories each year.  This is the 4th year for the awards, and all of us at HookLogic are honored to be named amongst such an elite group of prominent companies in our industry. Although the 2012 year is still upon us, this accolade has sparked a trip down memory lane that pinpoints the milestones HookLogic, as well as our clients, hit this year. I can only assume that these are some of the very milestones that ignited last night’s AWA recognition.

  • Introduction of PureCars Tradehook: This incentivized online trade-in appraisal tool  enables dealers to generate additional trade-in acquisitions using gift card incentives. For the first time, dealers can drive the most desirable trade-ins into the showroom so that Used Car Managers can achieve a higher ‘win’ ratio. We’re keeping Used Car Managers away from the auction lanes and in the store, where they are most valuable.
  • Continued advancement of our industry-leading Lead2Show solution:  Not only can we target by geographic region, inventory, and lead source.  Our Polk Lead Intelligence, Dataium In-Market Lead Alert, and other data enhancements continue to push our showroom visits to an all-time high for the company.  Equally, we are seeing an increase in sales in our quarterly Polk Registration Reports.  You will hear more about this later this month.
  • Our clients succeeded…and shared: Although our clients are have always seen value in what we provide, this year many of them chose to share those successes on video. This is meaningful to the industry in terms on building a social, personal community of dealers all working towards common goals, against common challenges.
  • Mobile launch: This was a big one. We launched new mobile capabilities that enabled automotive dealers to provide incentives to customers who visit their mobile websites or mobile apps. Auto dealers can now validate a customer’s AutoHook incentive coupon without being tied to their desk.

Lastly, as I look at this fantastic list of strong, progressive companies, I can’t help but take a moment to recognize one of our partners that we share this honor with. ActiveEngage (Voted Top Rated Chat Solution). Cheers to a groundbreaking 2012, and the inimitable innovation to come in 2013.

Read the press release.