HYUNDAI DEALER CASE STUDY
After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales.
- AutoHook+: In addition to the incentives offered on Hyundaiusa.com and their website, Route 46 Hyundai added the AutoHook+ solution, giving them the ability to incentivize existing, unsold leads in their CRM. They leveraged the Triggered Links function within AutoHook+ to deliver incentive offers via email and attribute showroom visits and sales back to this initiative.
- Post-Lead Solution: Route 46 Hyundai used AutoHook’s Post-Lead Solution to maximize their incoming leads from their other sources. The Post-Lead Solution automatically scored their existing leads to identify and target the highest intent-to-buy customers with a test drive incentive via email.
Click below to see all the results and how we made it happen!