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Kia Motors Approves AutoHook’s TrafficView™ For Dealer Advertising Support Funds

AutoHook powered by Urban Science, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, announced the official expansion of their dealer co-op program with Kia Motors America to include the Urban Science solution, TrafficView™.

TrafficView will be added to AutoHook’s existing suite of test drive incentive solutions already approved by Kia for Dealer Advertising Support (DAS) funds, including Web2Show and Lead2Show. TrafficView works by ingesting a dealer’s CRM data and matching it up against the daily industry sales statistics available through the Urban Science® DataHub™ to provide first-ever visibility into a dealership’s greatest opportunities and losses. The solution uncovers otherwise undetected problem areas across all facets of a dealer’s sales operations by layering in defection data to show lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to a dealer’s individual salespeople.

“TrafficView gives dealers the power to accurately measure the success and failure of both their marketing initiatives and internal sales processes so they can take action to reduce defections and improve their overall sales effectiveness,” said David Metter, President and Co-Founder of AutoHook powered by Urban Science. “We’re honored to have the opportunity to help Kia dealers execute upon the insights revealed within TrafficView and convert lost sales into showroom visits using AutoHook’s custom incentive campaigns.” 

AutoHook has already received outstanding remarks and industry recognition from dealers who have piloted TrafficView at their stores.

"We entered into our initial meeting with AutoHook searching for answers. After seeing our data in TrafficView for the first time, we left with a detailed game plan and immediately got to work implementing new strategies in areas where TrafficView identified specific weaknesses. We’ve already seen a dramatic decrease in defections and we’re extremely confident these changes will undoubtedly continue to grow sales,” says Joshua Clinton, General Manager of Gunther Kia of Ft. Lauderdale. “We look forward to reviewing TrafficView on a monthly basis in order to consistently stay ahead of the competition."

Kia Motors was the very first automaker to fund AutoHook’s private incentive offers through a co-op program back in 2014. Kia dealers can now choose from among four AutoHook product packages, all DAS eligible.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

CONTACT:  Lindsay Waller: lawaller@urbanscience.com

Route 46 Hyundai Sees Substantial Uptick in Sales with AutoHook's Add-On Solutions

HYUNDAI DEALER CASE STUDY

After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales.

  1. AutoHook+: In addition to the incentives offered on Hyundaiusa.com and their website, Route 46 Hyundai added the AutoHook+ solution, giving them the ability to incentivize existing, unsold leads in their CRM. They leveraged the Triggered Links function within AutoHook+ to deliver incentive offers via email and attribute showroom visits and sales back to this initiative.
  2. Post-Lead Solution: Route 46 Hyundai used AutoHook’s Post-Lead Solution to maximize their incoming leads from their other sources. The Post-Lead Solution automatically scored their existing leads to identify and target the highest intent-to-buy customers with a test drive incentive via email.
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Click below to see all the results and how we made it happen! 

AutoHook Announces Direct to Mobile Delivery of Test Drive Incentives to Drive More Buyers to Dealer Showrooms

DETROIT, March 19, 2018 /PRNewswire/ -- AutoHook, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, has taken their private test drive incentive offers to the next level by integrating direct SMS delivery into their incentive redemption process.

AutoHook's latest initiative will significantly improve deliverability rates of test drive offers to online vehicle shoppers. Their ability to successfully send redemption codes via text message will help dealers reach already-engaged customers on a much broader, faster and more reliable channel than email delivery alone.

"We know our original redemption system works very well, as it's been proven to significantly increase exclusive leads and showroom visits that we know convert to sales," says David Metter, president of AutoHook powered by Urban Science. "Having the ability to successfully deliver our incentives directly into consumers' hands via text message has always been the vision, as it will offer dealers and OEMs an even more accurate and sustainable distribution method of reward codes while eliminating all instances of email deliverability obstructions."

A text message containing a unique coupon code will be sent to a customer's mobile phone after they elect to receive a reward via AutoHook's incentive lead form, redeemable only by visiting a participating dealership's showroom. Incentive lead form overlays appear throughout several channels across the web including both mobile and desktop dealer websites, third party lead sites, manufacturer sites, social channels and more.

Direct to mobile delivery enables dealers to provide a faster, more convenient way for their customers to redeem test drive rewards in their showroom. Once the customer receives their reward code, they can then send it directly to their Apple Wallet or Google Pay for instant access upon arrival at the dealership.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

MEDIA CONTACT: Lindsay Waller, 313.262.3510, lawaller@urbanscience.com

SOURCE AutoHook powered by Urban Science

*Click here to read the press release originally published on PR Newswire.

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

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THE DATA DOESN’T LIE: 

SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

Co-Authored by David Metter of AutoHook powered by Urban Science, & Steve White of Clarivoy

An unprecedented occurrence has taken place as the automotive industry prepares for the upcoming DrivingSales Executive Summit, October 22nd - 24th, at the Bellagio in Las Vegas. Two vendors, two of the industry’s most recognized names in proving sales attribution, have combined forces with marketing leaders from the nation’s top dealer groups to deliver the most unbiased, action-packed panel discussion in auto conference history.  

Before we reveal why this atypical panel lineup is worth attending, we first want to inform you of what this session is NOT going to be. This is NOT a reiteration of the importance of attribution when it comes to eliminating marketing waste. This is NOT a theoretical account of big data’s potential impact on improving your daily sales operations. This is a collaborative, all boots on the ground ATTACK on the two topics that have been plaguing dealerships for far too long: big data and attribution.

AutoHook Co-Founder & President, David Metter, and Clarivoy CEO & Founder, Steve White, will be co-moderating a dealer panel that will leave attendees with a multi-dimensional, crystal clear picture of how successful dealers are already using big data and advanced attribution models to do the only thing that matters to them: sell more cars.

Attendees will get a first-hand account from Marketing Directors at the nation’s leading dealer groups about how they are taking action and selling cars using data they already have available combined with technology that they’ve already implemented.

Both AutoHook and Clarivoy have differentiated themselves in the industry for their unrivaled ability to define the path that resulted in a vehicle sale. However, these two companies go about solving attribution problems from two different angles and perspectives. But, what they both always agree on is that the dealer’s perspective is the one that matters most. Dealers are not, nor should they ever be expected to be data analysts or mathematicians. It should never be a dealership’s responsibility to scrutinize the 20 different vendor reports they receive in a typical month and find trends that point to success or failure in their marketing and sales operations. It should never be the dealer’s job to assign fractionalized credit to the multiple touchpoints that led to a sale.

Too often, dealerships are debilitated by the excessive amount of one-sided vendor reports that flood their inbox every month. What good is all this data if it doesn’t include an instruction manual that pinpoints exactly what’s working and what’s not?

If you use outdated attribution models, you’re essentially making marketing decisions based on 10% of what is actually happening. That is a HUGE marketing blind spot that can lead to tens of thousands of dollars wasted on sources that don’t convert.

Wouldn’t it be refreshing if you could get a clear view of your sales and defection trends all in one place? Or quickly identify deficiencies in both your internal and external processes so that you can more efficiently assign responsibilities to your staff and get more ROI out of your third-party lead or traffic drivers?

What dealers have been lacking is a complete, 360° view of their sales operations, as well as the sales they lost to their biggest competitors. How can you improve the way you sell cars if you’re unaware of the leads in your CRM that have already purchased somewhere else? There is a reason for every lost sale, and that reason is exactly what you should use to take action and reclaim lost opportunities.

Attend this session and you will take away a lot more than the inspiration and motivation you need to take action. You will walk away with a game plan that you know has already proven to help individual dealers and dealer groups sell more cars and increase their market share. The topics of big data and attribution will transform from headaches, confusion, and irrelevant, obscure numbers into actionable steps to improve the way you operate today.

WHAT YOU’LL TAKE AWAY:

  1. Learn the fastest methods of uncovering actionable sales and defection trends hidden within your data.
  2. Define the sources responsible for your greatest opportunities and losses down to an individual salesperson, lead or traffic source, competing brand or dealer, and more.
  3. Eliminate “Marketing Blind Spots” and grow your market share using the automotive industry’s latest and most accurate attribution models.

Do yourself a favor. DO NOT leave Las Vegas deprived of this vital and enlightening knowledge. DO NOT return to your dealership in the dark. Join AutoHook, Clarivoy, and their panel of top dealers, to finally get a clear and complete view of your market and how to outshine the competition. 

THE ACTION STARTS TUESDAY, OCTOBER 24TH AT 9:50 AM SHARP AT THE BELLAGIO IN MONET ROOMS 3 & 4!

5 Reasons to Visit AutoHook at Digital Dealer 23

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1. Get the Power to Cut Your Lost Sales in HALF!

Gain the power to know what you're losing. AutoHook is excited for the official launch our newest solution, Traffic Conversion Analysis (TCA) taking place exclusively at Digital Dealer 23. TCA is the first-ever report that allows you to view and compare your own sales data versus the sales you lost, and defection trends to competing dealers or brands in your market. TCA instantly delivers a 360° analysis of your CRM data - exposing your greatest areas of lost sales opportunities tied to a specific competitor, salesperson, zip code, model, lead source, traffic source, or even time frame.

Using insights derived from TCA, dealers will have full control over their sales and marketing operations. The report is revolutionary in that it allows dealers to identify detailed lost opportunities tied to an individual salesperson, using data only hours old.

Read more about TCA >>

DON'T LOSE ANOTHER SALE! See how this Morrie's Automotive Dealership recouped over 50% of their lost sales opportunities using TCA. Read the Case Study >>


2. Channel Your Inner Celebrity & Take a Free AutoHook Limo

AutoHook is honored to once again be your #DD23 Transportation Sponsor! Whether it's your first time in Vegas or your 100th, cruise around the strip the way it was meant to be seen... from an AutoHook Limo - fully equipped with beverage service and free giveaways!

AutoHook's Limo Schedule:

  • Monday - 9:00am - 1:00am
  • Tuesday - 9:00am - 1:00am
  • Wednesday - 9:00am - 5:00pm

TO GET A FREE RIDE: Text the word "AutoHook" to the phone number 55678. Your personal driver will then contact you and take you to the next glamorous destination of your choice.

Want even more fun? Who can take the best picture in an AutoHook limo? Tag #AutoHook & #DD23 in your Limo Pics!


3. Join David Metter on Tuesday 9/19 to View Your Market's Sales Trends From an Entirely NEW Perspective...

On Day 2 of Digital Dealer, David Metter will present, The Uncut Story Your CRM Can't Tell You. Witness this eye-opening session Tuesday, September 19th at 2:35 PM in Versailles Room 1. David will give dealers first-time visibility into their market's sales trends and demonstrate how to:

  • Define your greatest opportunities and losses tied to a specific lead or traffic source, salesperson, model, day, or zip code.
  • Identify defection trends of competing stores or brands in your market to reduce lost sales.
  • Continuously grow your market share by understanding what you’re losing.

Read more about David's Session Here >>


4. Get an In-Depth Review of Your Dealership's Performance

Meet AutoHook's Client Services Team face-to-face and review the results of your test-drive incentive campaigns. We’re not just there to throw numbers at you. We also provide our dealers with full circle execution on how to reduce lost sales and grow your market share using AutoHook's custom incentive solutions. We'll even set up customized, targeted campaigns for you. Learn about our latest technology (TCA) and make sure you're getting the most out of your current solutions! 

If you're already an AutoHook client, let your Client Services Specialist know you’re heading to DD23 and we’ll have a report on your dealership’s latest results ready to review with you.

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Interested in learning how AutoHook delivers scientifically proven sales and showroom visits? We know your time is both limited and valuable. Get a $25 Reward if you complete a quick Demo at BOOTH 1035!

Or just stop by to say hello and pick up some free swag...


5. We Know How to Celebrate at Midnight

Last but not least, AutoHook is very much looking forward to sponsoring the Midnight in Paris Attendee Party - Tuesday, September 19th from 8-11 PM at the Chateau Nightclub & Gardens at the Paris Hotel & Casino. Join the team at one of sin city's most exclusive outdoor venues.

See you in Vegas auto people!

AutoHook Unleashes Traffic Conversion Analysis (TCA) to Provide Dealers with Groundbreaking Visibility Into their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, Traffic Conversion Analysis (TCA). TCA, powered by near real-time sales match data from Urban Science gives dealers an entirely new perspective of their sales operations as well as defection trends to competing stores or brands in their market.

DETROIT, MI (PRWEB) SEPTEMBER 13, 2017

AutoHook’s TCA is the first-ever report to deliver a complete, 360-degree analysis of a dealership’s CRM leads, exposing their greatest areas of lost sales opportunities tied to a specific competitor, salesperson, zip code, model, lead source, traffic source, or time frame. Using insights derived from TCA, dealers will have full control over their marketing, lead conversion, and operational processes. The report is revolutionary in that it allows dealers to identify detailed lost opportunities tied to an individual salesperson, using data only hours old.

“The problem dealers have faced for so long is that their CRM data is incomplete, one-dimensional, and only shows their effectiveness against their own sales, but it’s equally important to know how many of their customers purchased from a competitor,” says David Metter, President of AutoHook, powered by Urban Science. “The value of knowing exactly what opportunities you’re losing and why you’re losing them has been completely out of reach, until now.”

TCA matches a dealer’s existing CRM and DMS data with Urban Science’s near real-time sales database to reveal the sources responsible for the highest defection rates. AutoHook’s technology also identifies leads that have already purchased a vehicle elsewhere, thus helping reduce wasted time and marketing efforts chasing customers that are no longer in market for a car.

“In order to successfully grow market share and cut losses dealers need visibility into the source of each lost sale, whether it’s an internal challenge with sales staff or an external issue with a lead source,” says Randy Berlin, Global Account Director at Dealer Services Group, LLC, a subsidiary of Urban Science. “Having the ability to define why a sale fell through ultimately gives dealers the power they need to take full control of their marketing and sales operations.”

TCA’s multidimensional reporting pinpoints missed opportunities and AutoHook then provides the solutions necessary to transform them into showroom visits and closed sales. Based on the insights revealed within TCA, AutoHook implements customized incentive campaigns to target the areas and sources with the highest defection rates.

“We don’t just show dealers all the problems within their operations and send them on their way, we actually prescribe the solutions necessary to cure these issues and execute full-circle with our private incentive offers,” adds Metter.

TCA uses the fastest most accurate sales data available to uncover a narrative dealers have never been able to hear or see before. The value of this knowledge will result in more efficient strategies to increase market share growth even in declining conditions.

AutoHook, powered by Urban Science specializes in proving sales attribution combined with an untouched ability to deliver showroom visits that purchase. Through their network of private incentive offers, AutoHook supplies true, incremental walk-in traffic for dealers and OEMs. Powered by Urban Science's sales match database, AutoHook instantly proves their ROI with the fastest, most accurate sales validation data in existence. AutoHook's incentive solutions are scientifically proven to lift incremental sales, new to brand buyers, showroom visits, and conversion rates across channels.

For more information, please visit DriveAutoHook.com/TCA or call (855) 532-3274.

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

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AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest - down to the year, make, and model.

  1. Dealer.com
  2. CDK Global
  3. DealerOn
  4. DealerSocket/DealerFire
  5. Dealer eProcess
  6. Dealer Inspire
  7. fusionZONE
  8. Naked Lime Marketing
  9. Fox Dealer
  10. AutoFusion
  11. Driving Force
  12. RnD Interactive

For Dealer.com, CDK Global, DealerOn, DealerSocket/DealerFire, Dealer eProcessDealer Inspire and fusionZONE clients, AutoHook has set up additional targeting functionality that triggers based on a vehicle’s number of days on the lot - a valuable feature that will eventually be available to all providers.

All website companies participating in this shared technology solution can now ensure their dealer clients have the ability to target individual vehicles with custom test drive and private purchase offers using AutoHook’s Web2Show solution. AutoHook executes tailored campaigns both at the dealer and OEM-levels to increase incremental showroom traffic, new to brand buyers, and sales based on their unique sales goals and areas of opportunity.

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Prior to combining efforts with the industry’s largest traffic drivers, AutoHook’s incentives were limited to search results pages (SRPs) and vehicle details pages (VDPs). The ability to increase offers on specific model pages was in the works, and after successfully integrating with each of these website platforms, AutoHook can now execute higher dollar test drive offers on any new or used VDP and help dealers move aged inventory in a faster, more efficient manner.

Whether you need to boost underperforming models or simply give customers a reason to visit your showroom, AutoHook is scientifically proven to deliver incremental showroom visits that purchase cars. Powered by Urban Science’s near real-time sales match database, AutoHook can attribute all sales to a specific campaign – instantly validating ROI at an industry-low cost per sale.

AutoHook is both honored and excited to work with in tangent with these automotive technology frontrunners to offer complimentary targeting enhancements for all mutual clients.

INTRODUCING: AutoHook® + ServiceSmarts® Integration for KIA

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THE WAIT IS FINALLY OVER...

AUTOHOOK® + SERVICE SMARTS®

LAUNCHES AUGUST 1, 2017

What is AutoHook?

AutoHook specializes in proving sales attribution combined with their untouched ability to increase showroom and service drive traffic. Through their 100% DAS-Eligible incentive solutions, AutoHook supplies true, incremental sales, new to brand buyers, and service appointments to KIA Dealers. Powered by Urban Science, AutoHook proves ROI with the fastest, most accurate sales and service data in existence. 

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What is ServiceSmarts®?

ServiceSmarts® is an online tool that allows all KIA Dealers to identify and target their best Service opportunities. 

What Happens When Two Superpowers Combine?

After establishing a proven track record for driving sales and new to brand buyers to KIA stores, it was only a matter of time before AutoHook brought our high-converting incentive solutions to the service drive! With the all-new AutoHook + ServiceSmarts integration, KIA dealers can improve the effectiveness of every service campaign and TAKE BACK service revenue by isolating, targeting, and incentivizing the customers with the highest level of opportunity. ServiceSmarts data identifies any potential missed opportunities and AutoHook incentives allow you to create campaigns to convert those opportunities into service appointments.

Program Overview

  • Target inactive or at-risk customers using your ServiceSmarts data.

  • Identify and incentivize your greatest areas of service revenue opportunity.

  • Deploy AutoHook's custom email incentive campaigns to secure more service appointments without compromising your price integrity.

How Does it Work?

  STEP 1: Service Manager selects a target audience within the ServiceSmarts tool (active customers, inactive customers, first service appointment, or at risk service customers).

STEP 1: Service Manager selects a target audience within the ServiceSmarts tool (active customers, inactive customers, first service appointment, or at risk service customers).

  STEP 2: After selecting a list of customers to target, select AutoHook as your Fulfillment Vendor. This will enable you to create targeted service campaigns using strategic email incentives offers. The email creative has already been done for you.

STEP 2: After selecting a list of customers to target, select AutoHook as your Fulfillment Vendor. This will enable you to create targeted service campaigns using strategic email incentives offers. The email creative has already been done for you.

  STEP 3:   Select your campaign details including the name of your campaign, duration, email template, the dollar amount of incentives you'd like to offer, etc. Don’t forget to click to preview your service URL to make sure your customers can schedule an appointment online.

STEP 3: Select your campaign details including the name of your campaign, duration, email template, the dollar amount of incentives you'd like to offer, etc. Don’t forget to click to preview your service URL to make sure your customers can schedule an appointment online.

  STEP 4: Preview and confirm your campaign and hit submit. 

STEP 4: Preview and confirm your campaign and hit submit. 

  STEP 5: Customers visit your service department to redeem their incentive. A Service Advisor activates the customer's incentive using a unique 9 digit coupon code and AutoHook's easy 30-second redemption process. The customer instantly receives their Visa e-gift card while their vehicle is being serviced.

STEP 5: Customers visit your service department to redeem their incentive. A Service Advisor activates the customer's incentive using a unique 9 digit coupon code and AutoHook's easy 30-second redemption process. The customer instantly receives their Visa e-gift card while their vehicle is being serviced.

SIGNING UP IS 100% FREE.

YOU ONLY PAY IF A CUSTOMER SHOWS UP IN YOUR SERVICE DRIVE TO REDEEM THEIR EMAIL INCENTIVE.

SIGN UP NOW TO START TAKING ADVANTAGE OF THIS PROGRAM!

*CAUTION: Dealers using AutoHook Incentives have been known to experience outrageously high levels of ROI. 

INTRODUCING: THE ALL-NEW SALES MATCH REPORT

AutoHook Releases Purchase Analysis Reports for Current Clients

As of May 2017, AutoHook released an all-new dealer sales match report, further solidifying their place in the industry as the true definition of automotive attribution. Current clients will now have a 360-degree view of their dealership’s sales, conquest, and defection trends based on data only hours old, as opposed to 90-day old registration data used in previous reporting.

REPORT ENHANCEMENTS

The Closest to Real-Time Data in Existence

This is no joke. Urban Science has the only Shared Sales Database that allows our clients to see sales effectiveness across multiple car brands in near-real time. Thus, we can report back on the numbers faster than the OEMs themselves, giving dealers:

  • First-time visibility into sales and defection to other dealerships and brands.
  • The knowledge required to take control of your dealership’s marketing and operations.
  • Names of defectors to like-brand dealers as well as competitive brands.

AutoHook’s current dealer and OEM clients will have a significantly more actionable snapshot of their market conditions. Urban Science’s new vehicle sales matching data is now being directly pulled into AutoHook’s private offer and redemption platform for the generation of weekly reports. 

Your Total Lost Sales by Competitor

This is a big one! Prior to this release, dealers could only see how many total sales they lost to competitors. Now, you have complete visibility into competing dealerships in your market (by name) that you lost sales to. This is what is known as “actionable data.” If you are a Hyundai Dealer and you’re losing the most sales to Hometown Hyundai down the street, you can then work with AutoHook to deploy a targeted conquest incentive campaign to reduce pump-in sales. OEM clients receive even more in-depth reporting on the number of new to brand buyers AutoHook delivered to their stores.  

Customize Your Report View

Your AutoHook Client Service Specialist (CSS) can also generate a custom Purchase Analysis Report to show sales match data from any date range of your choice.

Weekly Updates

Each dealer’s Purchase Analysis Report will include their previous three full months of sales data in addition to their metrics through the current month to date. Reports are updated and reran each week, guaranteeing the most current metrics as well as sales lost to other brands or dealers in the market. Your CSS will review these reports with you on a one-on-one basis and offer recommendations as to how AutoHook can help you grow your market share and reclaim lost sales from competing stores.

REAL PURCHASE ANALYSIS REPORT EXAMPLE

An example of the new Purchase Analysis Report from an actual dealer is shown below. (The dealership’s name and competing dealer names have been changed to protect their privacy).

Starting Summer 2017, AutoHook Purchase Analysis Reports will be automatically sent out weekly to all dealer clients. In the mean time, please reach out to your CSS or DealerSupport@UrbanScience to access your sales report based on your AutoHook test drive incentive redemptions. Or please contact us with any questions. Enjoy!

5 Reasons to Attend PCG’s Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to dealers. It all began as a dream, or more so, it began when industry leaders started waking up to a big problem. Study after study found evidence of dealerships paying for website traffic that consisted of BOTS – not humans – not actual people that were capable of purchasing a car, let alone converting into a showroom visit. The unfortunate reality is all too often digital advertising sources are charging dealers big bucks for clicks and impressions that did not engage with their website or the content and lead forms within it.

Orbee, an automotive software company that specializes in identifying bad website traffic, determined up to 60% of dealerships’ paid traffic, and up to 80% of their overall website traffic is coming from non-humans (or bots). Furthermore, Orbee’s late 2016 Automotive Website Traffic Quality Report stated, “Bot traffic is a $7 billion problem for the advertising industry and with dealership digital marketing budgets averaging $30-50K per month, the automotive industry must address this issue to prevent massive waste in digital adverting spend.”

Last year, Brian Pasch, host of the AEC Tour, began the PCG Engagement Project in efforts to measure the quality of traffic coming to dealer websites. “Once dealership managers understand the impact of not measuring engagement – their advertising blind spot — they will act to get their website(s) configured to start tracking engagement,” said Pasch.

Pasch’s mission to expose these “sharks” along with the rate of waste occurring under the radar was something AutoHook ethically HAD to get involved with. The AEC Tour isn’t your ordinary pay-to-play conference where vendors spend thousands of dollars just to get their product in front of dealers around the country. This is a movement. This is a collective mission to hold ALL automotive agencies and vendors accountable for providing their dealer clients with accurate reporting that shows their solutions deliver actual human traffic, capable of converting into a sale.

2. The Experts…

PCG has hand-picked the companies and presenters listed below because of the simple fact that their solutions are all proven to increase consumer engagement, and most importantly, increase sales from all lead opportunities. 

LEARN FROM AWARD-WINNING AUTOMOTIVE MAR-TECH EXPERTS

 

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3. The Content…

Dealers will learn proven methods to:

  • Accurately measure their website’s engagement metrics to further increase conversion rates and ELIMINATE areas of waste in their marketing spend.

  • Leverage marketing automation tools to create relevant advertising optimized by consumer engagement.
  • Improve their online communications strategies to increase conversions: leads, calls, chats, and text messages.
  • Lead their dealership in a digital age and protect your store from Digital Sharks!

AutoHook President, David Metter, will be presenting:

“99 Problems but the Data Ain’t 1” – Check out the teaser video below.

4. The Value…

+ $300 WORTH IN MATERIALS

+ AWESOME SWAG BAGS AND FREE PRIZES!

5. AutoHook Will Cover Half Your Ticket…

Tickets for the event cost only $50. Have you ever attended a conference for just $50? When you visit AutoHook at a city near you, we’ll reimburse you for half your ticket cost with a $25 Visa Card.