Volvo National Campaign Details
 

WHY AUTOHOOK?

DRIVE TRAFFIC TO WHERE IT MATTERS MOST...
YOUR SHOWROOM!

AutoHook uses an innovative blend of digital marketing, data science, and our award-winning sales attribution engine to drive the highest intent-to-buy customers straight into dealer showrooms. Our private incentive offers are proven to increase incremental sales, new to brand buyers, showroom visits, and lift conversion rates across channels. AutoHook defines attribution with the industry’s fastest, most accurate sales, conquest, and defection data powered by Urban Science’s sales match reporting.


VOLVO NATIONAL CAMPAIGN DETAILS

The national campaign is set to re-launch on October 3rd 2017, and expected to run until the end of the year. Volvo will be covering the entire cost of the program. This program will offer in-market consumers a $50 incentive to test drive a new Volvo. These incentives will be strategically deployed through the following channels:

  • An integrated web overlay on your OEM approved website and VolvoCars.com/US
  • Email deployment against OEM and 3rd Party Leads
  • Integration into Volvo's Concierge Program

The specific targeting, lead sources, and models will change according to the other marketing efforts Volvo has in place and all updates will be communicated accordingly.


WATCH TRAINING VIDEO

This program is being executed nationally and requires dealership training. This short webinar will provide an overview of the AutoHook solutions and prepare you for in-store customer engagement and incentive redemption. 

Please click below to watch the training video. *Note - your contact information is required to access the video. 

IMPORTANT REMINDERS

1. Please bookmark this page for training: DriveAutoHook.com/Volvo

2. Click HERE to Login & Redeem Coupons. You will have your login credentials after completing training.

3. Print THIS CAMPAIGN DETAILS GUIDE & THIS REDEMPTION GUIDE & post them at your dealership.