Test Drive Campaign Results

  • 22,830 Leads Generated
  • 8,686 Walk-Ins
  • 38% Show Rate
  • 68% Show to Close
  • 69% Loyalty/Defective Rate
  • 73% Sales Conquest Rate

PERFORMANCE WAS MEASURED BY:

  • LEADS GENERATED
  • WALK-INS (LEAD TO SHOW)
  • CAR PURCHASES (SHOW TO CLOSE)

AUTOHOOK EXCEEDED EXPECTATIONS BY:

  • LIFTING LEAD COUNT BY NEARLY 20%
  • DROVE OVER 8K CUSTOMERS IN TO A SHOWROOM
  • VALIDATED ALMOST 6,000 SALES
  • 73% OF PURCHASERS WERE NEW TO SUBARU