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Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one website, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?
Marketing attribution is your roadmap to success.
This eBook Contains:
- How to read and use metrics efficiently
- Strategies for improvement
- How to combat "showrooming" by using mobile marketing