AutoHook® + Market Master™
SEIZE EVERY CONVERSION OPPORTUNITY.
AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster for FCA. Within MarketMaster, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new to the FCA brand.
HOW IT WORKS:
An AutoHook consultant will work with the dealership to analyze and target their lowest performing metrics to drive market share growth. The dealer’s AutoHook solutions will be programed with specific parameters to target missed opportunities in areas with low conversion rates.
AutoHook’s MarketMaster™ Integration Will
- Convert lost opportunities into showroom visits
- Increase conversion rates and drive more sales
- Diminish lost revenue
- Help dealer’s gain market share and decrease pump-in sales
- Incentivize and target buyers in key zip codes to visit the participating dealership
Dealer Results of a Recent Regional Campaign
- 36% of the targeted leads visited an FCA dealer showroom
- 68% of leads that visited a showroom purchased an FCA vehicle
- 65% did not previously own a RAM truck