AutoHook is Proud to be a GM Approved iMR Turnkey Vendor
"I know one thing, we're just selling more cars."
Danny Benites, GM of Greg Lair Buick GMC, Amarillo Texas supervises all operations of a General Motors franchise auto dealership in Amarillo, Tx. He began in the retail automotive industry in 1983 as a salesman. Since that time, he has held just about every position in the dealership from lot porter to dealer principal. In addition to the auto industry, he has spent time as a stand-up comedian, restaurant owner, management and leadership consultant, public speaker, and an aspiring author. His goal is to share business and personal experiences with others as a leader, trainer, and teacher. He does this with humility and humor, providing insight in a simple and straightforward manner.
Convert More Shoppers
AutoHook drives more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. AutoHook can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.
With AutoHook You Will:
- Convert more of your website browsers into walk-ins.
- Increase the conversion rate of your lead follow-up process.
- Improve the effectiveness of outbound marketing campaigns.
- More accurately track the ROI of marketing initiatives.
Our New Marketing Attribution eBook
Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one website, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know which specific marketing effort led to the sale?
This eBook Contains:
- How to Read and Use Metrics Efficiently
- Strategies for Improvement
- How to Combat "Showrooming" with Mobile Marketing
It’s imperative that dealers have a strong game plan around their marketing and consumer experience on mobile devices. With 25% of consumers using only their smartphone to shop, compare prices, and research their next vehicle prior to visiting a dealership, Mobile2Show is an absolute must. Mobile2Show targets customers whether at your dealership or a competitor’s by providing an incentive. This dynamic incentive offer pushes the customers away from the competition and straight into your showroom for a test drive. Mobile2Show increases showroom visits and mobile conversion rates. Keep the customers rolling in with this first of its kind “showrooming” solution! LEARN MORE.