AutoHook is Proud to be a GM Approved iMR Turnkey Vendor 

"I know one thing, we're just selling more cars."

Danny Benites, GM of Greg Lair Buick GMC, Amarillo Texas supervises all operations of a General Motors franchise auto dealership in Amarillo, Tx. He began in the retail automotive industry in 1983 as a salesman. Since that time, he has held just about every position in the dealership from lot porter to dealer principal. In addition to the auto industry, he has spent time as a stand-up comedian, restaurant owner, management and leadership consultant, public speaker, and an aspiring author. His goal is to share business and personal experiences with others as a leader, trainer, and teacher. He does this with humility and humor, providing insight in a simple and straightforward manner.

Danny Benites, GM of Greg Lair Buick GMC

General Motors Results


12,045 WALK-INS




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Convert More Shoppers

AutoHook drives more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. AutoHook can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.

With AutoHook You Will:

  • Convert more of your website browsers into walk-ins.
  • Increase the conversion rate of your lead follow-up process.
  • Improve the effectiveness of outbound marketing campaigns.
  • More accurately track the ROI of marketing initiatives.


Our New Marketing Attribution eBook

Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one website, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know which specific marketing effort led to the sale? 

This eBook Contains:

  • How to Read and Use Metrics Efficiently 
  • Strategies for Improvement
  • How to Combat "Showrooming" with Mobile Marketing


It’s imperative that dealers have a strong game plan around their marketing and consumer experience on mobile devices. With 25% of consumers using only their smartphone to shop, compare prices, and research their next vehicle prior to visiting a dealership, Mobile2Show is an absolute must. Mobile2Show targets customers whether at your dealership or a competitor’s by providing an incentive. This dynamic incentive offer pushes the customers away from the competition and straight into your showroom for a test drive. Mobile2Show increases showroom visits and mobile conversion rates. Keep the customers rolling in with this first of its kind “showrooming” solution! LEARN MORE. 

"It further validates what thousands of dealers already know: AutoHook drives the highest-intent buyers into their showrooms, making their job of selling a car easier."

- David Metter | President, AutoHook