AutoHook® + Market Master™
SEIZE EVERY CONVERSION OPPORTUNITY.
AutoHook, powered by Urban Science is proud to announce the integration of their conversion solutions into MarketMaster for Ford and Lincoln. Within the MarketMaster dashboard, dealers and OEMs can locate and quantify missed opportunities and lost sales revenue. The integration is designed to increase showroom visits and drive conversion of customers, many of which are new to the Ford brand.
HOW IT WORKS:
An AutoHook consultant will work with the dealership to analyze and target their lowest performing metrics to drive market share growth. The dealer’s AutoHook solutions will be programed with specific parameters to target missed opportunities in areas with low conversion rates.
AutoHook’s MarketMaster™ Integration Will
- Convert lost opportunities into showroom visits
- Increase conversion rates and drive more sales
- Diminish lost revenue
- Help dealer’s gain market share and decrease pump-in sales
- Incentivize and target buyers in key zip codes to visit the participating dealership
Dealer Results of a Recent Regional Campaign
- 460 more sales opportunities per year, per Ford Dealer
- 39% of the targeted leads visited a Ford showroom
- 72% of leads that visited a showroom bought a Ford vehicle
- 67% did not previously own a Ford vehicle