Digital Marketing Strategies Conference 2017


  • Napa Valley Marriott Resort & Spa 3425 Solano Avenue Napa, CA, 94558 United States

AutoHook President, David Metter will present Tuesday, May 23rd at 10:00 AM

99 Problems But the Data Ain’t 1

Engagement Measurement Through The AutoHook Lens
With everything our industry is capable of measuring, it all comes down to physical transactions between people (consumers and dealers), including units sold and closed service ROs. That’s what you measure before anything else. That’s the reason “big data” exists in the first place – to help generate dealership sales and service revenue. Dealers have more insight at their fingertips than they realize, and it’s easy to get caught up trying to navigate and make sense of it all. Goals become blurred and we lose sight of the end game. This session is to remind you of the end game. When it comes to dealership operations, NOTHING is more important than increasing sales, service revenue, and customer retention. This session will teach you how to utilize tools like DMPs and Data Mining to simplify data and make it work in your favor.