Toyota Dealerships Using HookLogic – Performance and Results

So far we have introduced the 2014 Performance Analysis Reports for Volkswagen, Ford, Chrysler and Kia. And now here we have Toyota.

Purchase Analysis Report for Toyota dealerships:

toyota 2014 hooklogic performance
toyota 2014 hooklogic performance

51,911 Hooklogic Leads were generated and incentivized for our Toyota dealer clients during the months of  6/1/2013 – 5/31/2014

Of those incentivized leads, 16,296 walked into a Toyota dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 31% Lead-to-Show rate. This is more than twice the national average of 17%.

Toyota Sales Match Data

Of the 16,296leads that were incentivized and walked into this group of Toyota dealers for a test drive, 65% (7 out of 10) purchased a vehicle.

*This group of Toyota dealers are

 closing HookLogic incentivized showroom ups at 65% 

with an overall 


lead closing ratio of 19%.

Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show

Toyota Performance Summary

  • 51,911 Hooklogic Incentivized Leads
  • 16,296 Walk-ins
  • 31% Lead-to-Show rate
  • 65% (7 out of 10) Purchase Rate
  • 20% Internat Closing Ratio
  • 72% Loyalty / Defection Rate
  • 57% Conquest Sales Rate

Loyalty/Defection and Conquest Sales

The Loyalty/Defection rate for our Toyota dealer's is 72%. Meaning, of those customers that sent in a lead for a Toyota, bought a Toyota. Our Toyota dealers also have a  57% Conquest Sales Rate

*A conquest sale occurs when a consumer purchases a Toyota product and did not already have a Toyota vehicle in their garage. Toyota average conquest sales rate: 44%. 

Whether it’s a lead originating from your own dealer’s website, 3rd Party listings, Online Chat or our own HookLogic Web2Show, getting more in-market shoppers to show up at your dealership vs the competition, results in more sales opportunities and of course more sales. 

If you're a Toyota dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.

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