David Metter Talking ZMOT to Showroom at March Innovative Dealer Summit

Innovative Dealer Summit Logo
Innovative Dealer Summit Logo

The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers and addresses the most pressing sales, profitability, technology, best practices, social media and other emerging issues in dealership operations today. It is one of the most timely and important leadership functions you can attend this year. Dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and key decision makers alike will all benefit from attending.

The best and brightest in their fields of expertise have competed to present in Denver. All of the industry's top speakers are brought to you. Make the most of your time and learn about the newest innovations in the industry all in one place. Things you will learn include:

  • Increase service and parts profit
  • Reduce operational costs
  • Enhance dealer brand reputation
  • Improve bottom line
  • Improve customer satisfaction and engagement
  • Maximize customer relations management
  • Gain market share
David Metter
David Metter

Breakout Session

HookLogic's very own David Metter, President of Automotive, will be heading a breakout session on Wednesday at 11am MST titled, Taking the Zero Moment of Truth (ZMOT) to the Showroom Moment of Truth. In this session, Metter will demonstrate how reward incentives such as gift cards can be used to effectively qualify auto shoppers on your website and elsewhere on the web and bring them into your dealership showroom, improving that elusive lead-to-show ratio and ultimately increasing the number of incremental sales at your dealership.

Summit Details

When: Wed March 21 & Thursday March 22

Where: Colorado Convention Center (Denver)

Visit the IDS website for a complete list of all topics and presenters or to view the agenda. Registration is $395 per person and you can register directly on the Summit website.

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