A customer bought a vehicle, but NOT from the dealer they had intended to buy from.
Find out why...
Receiving a (dealer) customer testimonial is GREAT! Just like the one below from Justin Brun from Acton Toyota.
Justin Brun, E-Commerce Manager for Acton Toyota has been a long time user of HookLogic Autohook's suite of products. Justin was looking for a unique way to incentivize their customers to not only increase their showroom traffic but to help drive and retain customer loyalty within their Service Department. Without giving up the secret sauce, Justin has utilized HookLogic's services to help Acton Toyota accomplish exactly what they set out to do.
A testimonial like this is not only motivating but reconfirms we're doing things right while offering our dealers and partner clients great customer service.
We have proven over and over with our new HookLogic Performance Reporting that Incentivizing the right person at the right time to take action, has massive persuasion and is very effective at getting more in-market buyers into your showroom.
As great as it is to receive a testimonial like Justin's, especially from someone of his expertise, there are times when we (dealers) like to hear or read something from the side of the consumer that's being influenced to take action. It's not every day we're able to read a testimonial like this.
Well, here we go. We stumbled across this testimonial from a customer on a dealer review website (dealerrater.com).
This particular customer, after researching online, had already found a vehicle they were very interested in. From the sound of it, they had mostly made up their mind to purchase this researched vehicle. Instead of the consumer going straight to the dealership that had this researched vehicle, they stopped by another dealership first.
Why? Because during their online vehicle shopping they had visited the Rusty Eck Ford dealership website. And while searching through their online inventory, they were incentivized to visit Rusty Eck Ford for a test drive. That they did.
"Was just planning on stopping by to take a quick test drive & collect my $25 gift (had already picked out a nice CPO car we wanted to buy at another dealership). But Nick was able to show a car that had just come in on a trade-in that was perfect and almost $1,000 less than the one we had set on..."
Todays market is much different than what it was even just a few years ago. Consumers have OPTIONS! Consumers are NOT as loyal to brands and dealers as they once were.
According to Google's latest report - Digital Drives Auto Shopping, cross-shopping amongst brands and segments is standard behavior and auto-shoppers are doing more research than ever before - with more than 20 research points on average.
Dealers spend a LOT of money trying to cover as many of those 20+ research points as possible, but often do not budget around campaigns and services that increase the actual Show Rate.
If you're already differentiating yourself and using a service to influence more shows into your dealership - then you already know how powerful it is. If you're not - you may want to consider.
*If you're not - come take a Test Drive of the AutoHook Suite of Products and get a $25 Gift Card